We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Burberry Plans To Launch Mr. Burberry Men's Fragrance Brand

October 27, 2015: 12:00 AM EST
UK luxury company Burberry plans to introduce its new men’s fragrance, Mr. Burberry, as part of the company’s efforts to build an in-house beauty brand. For the first half of 2015, Burberry saw its beauty revenue rise 4 percent, on top of the 26 percent increase in 2014, to more than £185 million, driven in growth in fragrances sales. Other steps taken by the company to grow its business include signing a deal with Shiseido to distribute its fragrance and makeup products in Japan and agreeing to sell its products through Sephora retail stores.
Julie Naughton et al, "Burberry Bets on Romance with New Men’s Fragrance", Women’s Wear Daily, October 27, 2015, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
Domains
BEAUTY BUSINESS
Brands
Categories
Marketing
Cosmetics
Fragrances
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.