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British Beauty Brands Seeing Growing Demand Internationally

November 24, 2016: 12:00 AM EST
Neal’s Yard Remedies, a British beauty brand, is flourishing in Japan. It has opened 15 stores in the market, and in seven years has expanded international turnover by over 200 percent. Other British beauty brands are also growing well overseas, supported by green credentials as well as an archetypal British identity associated with heritage, craftsmanship, trust and innovation. Jo Malone London, owned by Estée Lauder since 1999, is internationally appealing because of the perceptions of “British quality, British style and the magical appeal of the British landscape itself,” according to Celine Roux, the brand’s fragrance director. Similarly, international beauty trends are being embraced by British consumers, attracted and intrigued by other cultures.
Caroline Brien , "Why British beauty is booming abroad", Raconteur, November 24, 2016, © Raconteur Media Ltd.
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