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Brazil's Natural Beauty Market Expected To Keep Growing, Mintel Says

December 9, 2014: 12:00 AM EST
Brazil's beauty and personal care retail market is forecast to reach $19 billion in value in 2014, according to Mintel Market Sizes report. Growth in the market is expected to be driven by the rise in consumer spending, with 42 percent of consumers buying more or the same volume of personal care and beauty care products in 2013 than the previous year. Data revealed demand is growing for natural beauty products, with 80 percent of consumers preferring skincare products that include natural ingredients. Lush, which left the market seven years ago, returned to Brazil by opening its biggest Lush store in the world in Sao Paulo, while beauty retailer The Body Shop entered the market in November 2014.
Ana Claire Bernardes Torres , "Brazil is a natural beauty hot spot", Mintel, December 09, 2014, © Mintel Group Ltd.
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