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Brazil's Beauty And Personal Care Market Continues Outgrowing Other Countries

April 1, 2015: 12:00 AM EST
Brazil's beauty and personal care products market grew at an annual rate of 14 percent during the last five years, according Euromonitor. Data from the market research firm revealed Brazilians spend an average of $230 per person per year on beauty and personal care products. This has driven the BPC market's total value to reach $43 billion, with sales driven by the country's emerging middle class, composed of people earning $10,000 to $24,000 in the local currency per year. Brazil's economic slowdown, however, is causing the BPC market's growth rate to decline. Also, competition in the market has become more intense, with the top 5 companies expanding their collective share of the market from 37 percent in 2002 to today's 49 percent.
Douglas Storf, Fernanda Hoefel, and Suzana Resstom, "How to be more beautiful in Brazil", McKinsey & Company, April 01, 2015, © McKinsey & Company
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