Brazil Forecast To Become World's Biggest Market For Men's Grooming In 2019, Euromonitor Says

Brazil’s market for men’s grooming products is forecast to grow at an annual rate of 7.1 percent to reach $6.7 billion by 2019, making the country the largest market for this segment, according to Euromonitor International. Data from the market research firm revealed sales of shaving products, soaps, and shampoos for men grew 99.4 percent to $4.7 billion in 2014 from 2009 levels. Also, the market’s product mix is expected to be more diversified, with the bath and shower products segment growing 111 percent from 2014 to 2019; deodorants, 53 percent; hair care, 38 percent; and shaving products, 32 percent.