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Braun Recruits Jessica Alba As Beauty Brand Ambassador

March 4, 2014: 12:00 AM EST
Procter & Gamble’s beauty brand Braun signed actress Jessica Alba as its celebrity endorser. As part of the endorsement deal, Alba will appear in an integrated campaign for Braun, which will run across TV, print, and online channels starting in March 2014. According to Braun, the company wants to help every woman grow in confidence that “comes with feeling beautiful.” Alba will help the brand communicate this message, Braun said.
"Jessica Alba Announced as Braun's New Beauty Brand Ambassador", Business Wire, March 04, 2014, © Business Wire
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