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Bourjois' Magic Mirror May Turn Facebook Into A Shopping Experience

May 25, 2018: 12:00 AM EST
British technology agency Holition is working on a new Facebook mobile app feature that will allow beauty enthusiasts to try on makeup products virtually with special camera filters. For this project, Holition will utilize the technology behind the magic mirror of French beauty brand Bourjois in its Paris flagship store. Bourjois's magic mirror uses 3D sensing smart camera technology to show shoppers how cosmetics would look like on their faces when they touch select a product in the store. The mirror can also suggest makeup products applicable to the shoppers’ skin tones. Holition plans to produce similar results with its Facebook filter which will take advantage of the social media app's AR mesh software. The filter will eventually be connected to Facebook's deep linking feature that will help users know where to buy the makeup products.[Image Credit: © Coty Inc]
Katie Baron, "Bourjois' AR Magic Mirror Eyes An Extra Prize: Facebook's Deep Links Tool", Forbes.com, May 25, 2018, © Forbes Media LLC
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