Body Care: A Growth Opportunity For Skin Care Brands

WWD points to body care as an emerging and meaningful white space opportunity. While it represents just 9 percent of the total $5.4 billion prestige skincare market in the US (NPD Group), it is growing faster than the category and accelerating.  The trend is impacting mass through prestige.  Sisley indicates that in the US its body care is growing five times as fast as its skin care business, while Amazon’s body-care business grew 47 percent year-over-year to reach $100 million, with Aquaphor’s Healing Ointment the bestseller. A number of products are being launched into the space. In October Le Labo introduced its first body products while in September Glossier launched Body Hero. A primary driver is mature consumers that seek similar anti-aging treatments as they use for their face, reflecting an appreciation for full-body appearance. Given the swelling numbers of the boomer generation demographic this looks like a trend that will continue. [Image Credit: © Le Labo]