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Bobbi Brown Partners With GoPro, Extreme Athletes To Launch Campaign For Long-Wear Eye Collection

April 24, 2015: 12:00 AM EST
Cosmetics brand Bobbi Brown partnered with action-camera maker GoPro and extreme women athletes to launch a campaign for its collection of long-wear eye makeup products. Running for a month, the campaign will feature athletes Kelia Moniz, Roberta Mancino, Hanna Teter, and Julia Mancuso. Also, it will integrate various social media elements, such as YouTube and Instagram.
Brielle Jaekel, "Bobbi Brown takes makeup social media campaign to the extreme", Mobile Marketer, April 24, 2015, © Napean LLC
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