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Blend-It-Yourself Beauty Brands Are Adopting AI To Drive Personalization

June 11, 2018: 12:00 AM EST
More consumers are choosing personalized beauty products, and artificial intelligence is helping companies address this trend. Blend-it-yourself services, for example, provide customers with products tailored to meet their specific needs. Among the beauty brands using AI in this space to better understand their customers’ needs are Belle Bar, Prose, Skin Inc., and Function of Beauty. LOLI, launched in Spring 2018, also plans to use AI for its blend-it-yourself concept, allowing it to provide a more scalable solution.[Image Credit: © LOLI Beauty, Inc]
Emma Sandler, "How blend-it-yourself beauty is using technology to micro-personalize products", Glossy, June 11, 2018, © Digiday Media
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