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Birchbox Tries Offering Customers Personalized Subscription Boxes

March 7, 2017: 12:00 AM EST
Birchbox is testing a beauty-subscription service called Birchbox Select Beta. Priced at $15 a month, the program offers customers the option to subscribe to boxes customized based on their beauty needs. Birchbox's launch of the service follows the company's announcement of its plan to open a retail store in Paris.
Allison Collins, "Birchbox Beta Tests More Customized Boxes", Women’s Wear Daily, March 07, 2017, © Penske Media Corporation
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