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Birchbox Still Leads The Way In A Growing Beauty Subscription Field

December 3, 2018: 12:00 AM EST
Subscription services are continuing to grow in the beauty category, offering customers time and convenience benefits. Birchbox is the most high profile of them, claiming some 2.5 million active customers and operating in six markets, but there are now many more, including Scentbird, Ipsy and Facetory. There is still plenty of room to grow the market, with 27% of US households saying that they intend to join a subscription beauty service in the next six months, according to one survey. Millennials represent the largest group of subscribers, with over half of the beauty and grooming market. Gen X customers contribute 25%. Across all 14 subscription categories, just over half of subscribers are men. In beauty/grooming, 44% are male.[Image Credit: © Birchbox]
Christine Esposito, "Boxing Days", HAPPI.com, December 03, 2018, © Rodman Media
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