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Birchbox Launches Beauty Subscription Service In Canada

November 13, 2014: 12:00 AM EST
Online beauty retailer Birchbox launched its samples subscription service in Canada. Creating a website exclusively targeting Canadian consumers, the company operates an e-commerce business supported by samples and consumer-focused lifestyle content. Its subscribers, which now stand at 800,000, receive samples of personal care products for women, including haircare products, makeup, and nails care. Subscribers can purchase full-size versions of the products from the company's online store.
Deanna Utroske, "E-commerce beauty company Birchbox launches in Canada", CosmeticDesign.com, November 13, 2014, © William Reed Business Media SAS
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