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Beauty Trends Show Impact Of Social Media

April 11, 2014: 12:00 AM EST
Euromonitor says the top trend in beauty -- whose sales growth slowed to five percent last year -- is cross-category alignment as consumers empowered by social media look for both convenience and novelty. Trying new products and services is easier and less risky these days because of the large amount of current information, particularly online reviews. The robust market for blemish balm and color control (BB/CC) creams is probably due to extensive online product information. Other top trends: expressing individual style in nail polish and nail art through “selfies”; a persistent craving for affordable luxury and instant gratification; strong interest in premium luxury brands; and an upsurge in novel retail and digital services to meet demand for new beauty “experiences”.
Nicole Tyrimou, "Top Five Beauty Trends in 2014", Euromonitor International, April 11, 2014, © Euromonitor International
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