Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Beauty Tech Startup Wow How Integrates Gaming Technology Into Beauty App To Aide Color Choice

September 26, 2018: 12:00 AM EST

Wow How launched an app technology based on virtual and augmented reality that aims to offer women a higher level of personalization for color cosmetics applications. The advantages of the technology include real-time functionality and a Virtual MUA (Makeup Academy) function that has the ability to recognize facial features. Wow How CEO, Gaynor Matthews, claims that the app addresses a gap in the market, providing a tool that can help women save time when choosing the color of their cosmetics. Another important feature of the app is its check and correct function that is enhanced by a split screen 3D view.[Image Credit: © WOW HOW Ltd]
Simon Pitman, "Wow How incorporates gaming technology into a beauty app", CosmeticsDesign-Europe.com, September 26, 2018, © William Reed Business Media Ltd
Domains
BEAUTY BUSINESS
Brands
Categories
Innovation
Online
Trends
Cosmetics
Geographies
Worldwide
North America
United States of America
Categories
Companies
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.