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Beauty Marketers Enlist AI Apps For Personalized Campaigns

July 3, 2018: 12:00 AM EST
Beauty brands are adopting artificial intelligence technologies, including augmented reality, to create personalized marketing. With 70 percent of American women beauty buyers claiming being overwhelmed by product choices in a May 2018 survey by marketing firm Automat, beauty marketers see the need to provide consumers with product recommendations tailored to their needs. Beauty retailer Sephora’s Virtual Artist, for example, lets users upload photos in Messenger to virtually try on lipstick shades recommended by bots. However, marketers need to convince consumers to try and be comfortable with AI-enabled initiatives, with about a third of respondents saying they were unsure about using a virtual beauty advisor.[Image Credit: © Sephora USA, Inc.]
Krista Garcia, "Beauty Marketers Are Getting Personal with AI", eMarketer , July 03, 2018, © eMarketer Inc
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