We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Beauty Marketers Earn Big From Product Sampling

April 21, 2015: 12:00 AM EST
Beauty marketers transformed product sampling into a profitable business and an effective means of selling products. According to market research firm Euromonitor International, product sampling was the fourth most important factor affecting consumer decision on buying beauty products across all four biggest beauty categories. Factors driving the increase in importance of product sampling include the rise of beauty subscription services, such as Birchbox and Glossybox; popularity of online shopping; and travel restrictions on beauty packaging sizes.
Nicole Tyrimou, "Sampling in Beauty: How Sampling Became Profitable", Euromonitor International, April 21, 2015, © Euromonitor International
Domains
BEAUTY BUSINESS
Marketing
Strategy
Trends
Geographies
Worldwide
North America
EMEA
United States of America
Europe
Categories
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.