Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Beauty Industry Embraces Augmented And Virtual Reality Technologies As Marketing, Customer Service Tools

August 3, 2018: 12:00 AM EST
Beauty brands are using augmented reality and virtual reality technologies to create customized strategies for differentiating themselves from the competition and for selling products and services. For example, makeup expert Charlotte Tilbury introduced a “Magic Mirror”, an AR-enabled device that lets users see their face wearing Tilbury's 10 beauty looks, when she launched her new Beauty Wonderland at Dubai Mall. Another sign of the growing importance of technology for beauty brands was L'Oreal's acquisition of AR mirrors pioneer ModiFace. [Image Credit: © CTBL]
Aishwarya Tyagi, "Is hyper reality the future of the beauty industry?", Khaleej Times, August 03, 2018, © Khaleej Times
Domains
BEAUTY BUSINESS
Brands
Innovation
Marketing
Online
Retail
Geographies
Worldwide
EMEA
Middle East- Africa
United Arab Emirates
Categories
Consumers
Consumers
Innovation & New Ideas
Innovations
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.