We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Beauty Brands Should Consider AI, Personalization, To Adapt To Industry Changes

May 29, 2018: 12:00 AM EST
Beauty brands should take advantage of developments such as artificial intelligence, personalization, and the rise of indie brands in order to adapt to a changing market. According to Terry Young of Sparks & Honey, beauty brands should try to emulate the success of Instagram, Amazon, and Netflix by thinking “exponentially" rather than incrementally to create a competitive edge in the industry. Young, who is the CEO of the cultural consultancy company, said brands can achieve a 10X status by offering more personalized experiences, customized products, and actively engaging smaller brands in the fragmented, yet rapidly growing, marketplace. [Image Credit: © Sparks & Honey]
Faye Brookman, "Beauty Needs to Keep Up With the Speed of Change", Women’s Wear Daily, May 29, 2018, © Penske Media Corporation
Domains
BEAUTY BUSINESS
Consumers
Innovation
Online
Trends
Geographies
Worldwide
North America
United States of America
Categories
Consumers
Consumers
Innovation & New Ideas
Marketing & Advertising
Research & Insights
Trends
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.