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Beauty Brands Offer More Products For Women Of Color, As Consumers Demand More

July 15, 2016: 12:00 AM EST
Beauty brands in the US and UK are expanding their lines of products aimed at women of color. Casting aside their decades-long focus on serving fair-skinned women, mainstream brands, such as Neutrogena, Covergirl, and L'Oreal, are launching products designed to meet the beauty and personal care needs of women of color. For decades, independent brands, like Iman cosmetics and Black Opal, saw their products placed in ethnic sections and sold at higher prices. These changes in the market are driven by brands' discovery of the purchasing power of the African-American consumer, as well as by consumer demand for product diversity.
Mary Cass, "Shades of beauty", The J. Walter Thompson , July 15, 2016, © The J. Walter Thompson Group
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