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Beauty Brand YSL Opens Two Pop-Up Hotels, Plans Many More

January 7, 2019: 12:00 AM EST
YSL Beauty has taken the concept of pop-up shops to another level with two-day pop-up beauty “hotels” in New York and Paris. The hotels include five floors, with experiences for guests that include a fragrance workshop and rooftop café, as well a range of interactive features. YSL is planning more hotels, including six in the US.[Image Credit: © YSL Beaute]
Alizah Asif Farooqi, "A Pop-Up With Presence", L2 Inc, January 07, 2019, © Gartner, Inc. and/or its Affiliates
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