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Beauty And Personal Care Consumers Prefer Packaging With Multiple Functions

October 1, 2015: 12:00 AM EST
In the United States, 60 percent of consumers who buy and use anti-aging skincare products said they prefer products that offer multiple functions, such as anti-aging and moisturizing, according to Mintel. Data from the market research firm’s 2014 US Sun Protection and Sunless Tanners report revealed 71 percent of suncare users said they want products that offer sun protection with anti-aging benefits. Meanwhile, results of the company’s 2014 UK Beauty and Personal Care Packaging Trends report showed almost 20 percent of respondents said they prefer packaging that includes a second function, with slightly less than 9 percent saying they are interested in dual-compartment packaging.
Viktorija Gnatoka and David Luttenberger, "For beauty and personal care products, packaging is more than just a pretty face", Packaging Digest, October 01, 2015, © UBM Canon
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