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BB Cream Becoming More Popular Among US Women; Mascara Used Most Often, Mintel Study Shows

August 21, 2013: 12:00 AM EST
In the United States, BB cream product launches increased by almost 50 percent in 2013, compared with 2012, according to market research firm Mintel. Results of the company's survey showed 29 percent of women said they are wearing BB cream, compared with 68 percent who said they wear foundation. However, use of BB cream rose from 24 percent in 2012 to 29 percent of women in 2013. Mascara is the most popular color cosmetics product, with 53 percent of respondents saying they are wearing it. Data revealed that many women include various beauty products in their makeup routine, with 48 percent saying they wear lip gloss; lipstick,45 percent; eye liner, 45 percent; foundation; 45 percent; and blusher, 43 percent.
"BB Cream product launches in US increase nearly 50% since 2012", Mintel, August 21, 2013, © Mintel Group Ltd.
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