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Avon Sees Growth In Sales And Workforce In Crisis-Hit Russia

January 14, 2015: 12:00 AM EST
Avon Products Inc. saw increased sales in Russia, as its ranks of sales representatives grew 10 percent in the second half of 2014, compared with the same period of the previous year. According to the company, the drop in value of ruble, which weakened 43 percent against the U.S. Dollar, drove more people to look for extra sources of income, including door-to-door selling of Avon products. Across Russia, about 4.3 million people are currently involved in direct sales, according to industry lobby group head Tamara Shokareva.
Ilya Khrennikov , "Avon Says Russia ‘Magnificent’ as Ruble Drop Swells Sales Force", Bloomberg, January 14, 2015, © Bloomberg LP
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