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Aveda, L'Oreal, Garnier Top Digital Competence List, L2 Says

June 30, 2015: 12:00 AM EST
Aveda, L'Oreal, and Garnier are the strongest haircare brands in the United States in terms of digital competence, according to market research firm L2. Data from the company's report “Digital IQ Index: Hair Care & Color,” the three brands achieved their “Genius” status largely due to their websites that offer consumers styling tips they could get from a professional hairstylist. Also, their websites offer feature interactive interfaces. L'Oreal's website, for example, comes with a beauty library and consultation tools.
Elisabeth Rosen, "Strongest Hair Care Brands Play Role of Stylist", L2 Think Tank, June 30, 2015, © L2 Think Tank
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