Australia's Online Fragrance And Cosmetics Market Posts Strong Growth, Report Says

Online sales of cosmetics and fragrances in Australia expanded at a CAGR of 17.1 in 2009–2014 to reach its current value of $259 million, according to market research firm IBISWorld. Data from the company’s report “Online Perfume and Cosmetic Sales Industry in Australia revealed that market growth is forecast to slow to about 9.2 percent for the period 2014–2015. Market growth is driven by the “significant shift” among Australian consumers to buy fast moving consumer goods online, the report shows. Also, major cosmetics companies have established themselves as major online cosmetics and fragrance retailers.