Australian Men Increase Their Spending On Clothing, Grooming, And Personal Care Products

Australian men spend about $250 million annually on skincare, accounting for 7 percent of the country’s total market. Also, men accounted for 19 percent of the $4 billion hairdressing and haircare market in 2012–2013, a figure forecast to increase as more men give up their old favorite barbers for more features-filled salons, according to market research firm Ibisworld. During the same period, men accounted for 20 percent of the country’s $12.2 billion clothing market, compared with women’s 39 percent. However, a growing number of men are hiring professional stylists to help guide them with their fashion and clothing purchases, according to Melbourne stylist Sally Mackinnon.