Anti-Aging Products To Grow Into $291.9 Billion Market, Study Predicts

Sales of anti-aging products are forecast to reach $291.9 billion by 2015, according to market research firm Global Industry Analysts. This market growth is expected to be driven by changes in consumer trends, including demand for products that also treat age spots, hyperpigmentation, dry skin, and other signs of aging. With 52 percent of consumers increasingly concerned with skin cancer and preventing signs of aging skin, according to Mintel, demand is increaseing for products with ultraviolet ray absorbers. Demand is also growing for anti-aging products with natural ingredients, with the natural personal care market forecast to grow to $6.7 billion in 2015 in the U.S., and 76 percent of respondents showing interest in products with natural and organic ingredients, according to Mintel. Demand for smarter products that offer more than one benefit is also expanding, driven by changes in consumer lifestyle and working conditions.