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AmorePacific Signs MOU With Parfums Christian Dior For Cushion Compact Technology

June 17, 2015: 12:00 AM EST
South Korean cosmetics company AmorePacific Corp. signed a memorandum of understanding with Parfums Christian Dior on its proprietary cushion compact technology. Launched in 2008 and currently available across AmorePacific Corp.'s 13 brands, sales of products featuring the technology grew 1,000 percent in 2014, with over 26 million units sold worldwide. Expected to enable AmorePacific to penetrate the European market, the deal will also provide Parfums Christian Dior access to a technology currently not yet used for its products.
Jennifer Weil , "AmorePacific, Parfums Christian Dior Sign Cushion Technology Agreement", Women's Wear Daily, June 17, 2015, © Fairchild Fashion Media
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