AmorePacific Innovates Its Way To World Cosmetics Market Domination

South Korea’s AmorePacific, with a market capitalization of about $25 billion, is the world’s 14th largest cosmetics company. In 2014, the company reported its revenue rose 20 percent to $4 billion, compared with 2013. Tracing its origin from the current chairman Suh Kyung-bae’s grandmother, who concocted natural beauty products at her kitchen, AmorePacific was Forbes magazine’s 28th most innovative company for 2015. Other factors that differentiate AmorePacific from other South Korean companies include Suh’s emphasis on transparency and his company’s significant capabilities in terms of innovation and developing new products.