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AmorePacific Expects Its Sulwhasoo Line To Be South Korea's First High-End Cosmetics Brand To Earn 1 Trillion Won

April 28, 2015: 12:00 AM EST
AmorePacific's premium skincare line Sulwhasoo is forecast to earn 1 trillion won or $931.96 million in annual sales in 2015, the first South Korean cosmetics brand to do so. In 2014, the brand sold 800 billion won, accounting for 17 percent of AmorePacific's total sales for the year. Since 2012, Sulwhasoo has been the country's bestselling high-end cosmetics brand at department stores, outperforming foreign brands, including Chanel, Estee Lauder, and SK-II. According to company executives, Sulwhasoo's growth has been driven by bestselling products, including First Care Activating Serum, Luminature Essential Finisher, and Concentrated Ginseng Renewing Cream.
Park Si-soo, "Sulwhasoo takes global beauty market by storm", Korea Times, April 28, 2015, © Korea Times
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