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Amore Pacific's Laneige, Two Other Brands, Tops In Consumer Recall In China, Study Shows

November 26, 2014: 12:00 AM EST
Amore Pacific's Laneige brand is the most popular Korean cosmetics brand  among consumers in China, according to the Korea Trade-Investment Promotion Agency.  Results of a consumer survey covering 10 major cities in the country showed 12.2 percent of 2,194 respondents chose Laneige. Two other brands owned by Amore Pacific, Mamonde and Sulwhasoo, were ranked fourth and fifth, respectively. Survey results also revealed six out of the 10 most recognized Korean brands were cosmetics brands.
"Laneige Cosmetics Most Recognizable Korean Brand in China", The Chosun Ilbo, November 26, 2014, © Chosun.com
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