Amazon Launches Online Luxury Beauty Store

Leading online retailer Amazon introduced a Luxury Beauty Store, an online luxury beauty store. Although the website section looks like the rest of Amazon’s online store, it features larger thumbnail images and carries several luxury beauty brands, including Nars, Burberry, and Deborah Lippman. Beauty brands are reluctant to join Amazon’s online lineup, as its online operations threaten their own electronic commerce business. Several factors, however, are expected to help Amazon win a bigger share of the online cosmetics market, including its 30 percent share of online buyers who begin their last online purchase at Amazon, and its shipping policies.