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AI Advances Will Create New Opportunities Throughout The Beauty Supply Chain

August 7, 2018: 12:00 AM EST

The global cosmeceuticals is sector expected to attract over US$60 billion in sales by 2020, and artificial intelligence could provide an opportunity for more brands to offer customized beauty solutions. AI is already being adopted by some brands, with AI personal stylists, chatbots and product recommendations. The haircare category is one that is embracing the opportunities afforded by AI and machine learning developments to, for example, create a formulation personalized for the consumer’s hair type, and packaged with a personal touch, which will define new frontiers for the packaging industry too. In fact, AI will be increasingly integrated throughout the supply chain, and create the platform for even deeper communication with the consumer. [Image Credit: © Simona Šimonová]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Analytics Insight
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