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After The BRIC Countries, Sub-Saharan Africa Offers Huge Sales Potential For Unilever

March 19, 2013: 12:00 AM EST
The BRIC countries (Brazil, Russia, India, China) remain at the top of Unilever’s list of big potential FMCG markets. Rural India with its 700 million people presents one of the biggest opportunities. But, according to a Unilever official in India, the company sees excellent market potential in the sub-Saharan African countries, calling the region “the next frontier of growth”. Sub-Saharan Africa has 800 million people; the region’s GDP grows annually at five to six percent. Any countries with a population of more than 100 million have a “huge market potential,” according to Unilever COO Harish Manwani.
"Unilever sees Africa as major FMCG market", The Hindu Business Line, March 19, 2013, © The Hindu Business Line
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