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Aesop Sees Cosmetics Business Growing, Driven By Asia And South America Markets

October 21, 2013: 12:00 AM EST
Australian cosmetics company Aesop said it expects sales to increase more than 40 percent to US$82 million in the fiscal year ending June 2014 from US$58 million in the previous year. Taking advantage of its appeal with male consumers, the brand is set to expand its operations in South America and unveil new ecommerce sites in Asia. Aesop’s growth rate will depend on its ability to grab market share from competitors and attract new customers, because the company does not advertise. Despite its expansion plans in Hong Kong and Taiwan, Aesop currently has no plans to enter China’s market, because of the country’s policy requiring testing of cosmetics on animals, a practice the company does not want.
Kathy Chu, "Aesop Sees Growth From Asia, South America", Wall Street Journal , October 21, 2013, © Dow Jones & Company, Inc
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