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Ad Spend In The Philippines Totaled $7.6 billion In 2013, Mostly On TV

February 20, 2014: 12:00 AM EST
Advertisers in the Philippines spent Php264.3 billion ($5.9 billion) on TV ads in 2013, about 78 percent of the total ad spend in the country. Radio and print spending were dwarfed in comparison. Unilever Philippines was the biggest ad spender in the country in 2012, followed by FMCG giants Procter & Gamble, Colgate-Palmolive and Nestle. Detergents and hair shampoo brands were the biggest spenders among product categories. The total Philippines ad spend was about Php340 billion ($7.6 billion) last year.
Oliver Bayani, "PH 2013 ad spend reaches P340 Billion", Marketing Interactive, February 20, 2014, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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