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Olay Releases New Version Of Skincare App To Help Consumers Navigate Options

February 28, 2017: 12:00 AM EST
Procter & Gamble’s Olay is rolling out a new version of its mobile app that features expanded artificial intelligence capability. The previous Olay Skin Advisor app relied on a selfie, “smart skin analysis” and personalized product recommendations. The latest release uses “pixel-tagging capabilities” that compares the selfie with a databank of hundreds of thousands of photographs of women to help women diagnose their “most troublesome skin problems.” Olay were motivated by research that showed up to 33 percent of women are “overwhelmed” by the choice of available products. Since the app was launched last year it has had 1 million “visits.” Other brands, such as Benefit, with its Brow Genie, and Cover Girl, are using AI in their apps to engage consumers digitally, while others push into physical stores – Make Up For Ever, for example, opened in February a global flagship store in New York that offers Go Pro Makeup small tutorials led by professionals, covering makeup application techniques.  [Image credit © P&G]
Sarah Mahoney, "As Beauty Gets More Digital, Olay Expands AI", MediaPost, February 28, 2017, © MediaPost
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Unilever Ghana Names Two New Directors

February 28, 2017: 12:00 AM EST
Unilever Ghana Limited said it has appointed Angela Peasah and Gladys Amoah as directors of the company. Peasah, a chartered accountant by profession, was named a non-executive director effective February 9, 2017. Amoah was named a director in charge of customer development in the country effective November 1, 2016.
"Unilever Ghana Appoints New Directors", Ghana News Agency, February 28, 2017, © Ghana News Agency
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Unilever Eyes Changes To Executive Pay System To Encourage Loyalty, Entrepreneurship

February 28, 2017: 12:00 AM EST
Unilever announced plans to revise its pay structure for the company's executives and directors that would encourage them to see themselves as owners of the business. Once approved by the shareholders at the company's annual general meetings in April 2017, the proposed revisions would be effective for three years. According to the company, the changes would focus more on “long-term employee share ownership and personal commitment.”
Martinne Geller, "Unilever Seeks Changes to Pay to Give Managers Owner's Mindset", Reuters, February 28, 2017, © Reuters
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Revlon Partners With Amazon To Launch Marketing Campaign

February 27, 2017: 12:00 AM EST
Beauty brand Revlon Inc. has partnered with online retailer Amazon to launch “the Love Project” marketing campaign. As part of the partnership deal, Amazon will put the Revlon brand on 10 million shipping boxes. To launch the campaign, the company introduced on February 23, 2017, a music video highlighting different forms of love.
Anthony Noto, "Revlon Teams Up with Amazon on Heels of 'Love Project'", New York Business Journal, February 27, 2017, © American City Business Journals
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Natura Cosmeticos Posts Weaker Revenue In 4Q 2016

February 25, 2017: 12:00 AM EST
Natura Cosmeticos SA reported net revenue declined 1.6 percent in the fourth quarter of 2016, compared with the same quarter in the previous year. According to the company, revenue performance was adversely affected by a higher effective tax rate in Brazil and smaller sales volume. Also, affecting the company’s earnings was the depreciation of the Brazilian real against currencies used in international operations. During the quarter, the consolidated EBITDA rose from 19.4 percent in 2015 to 20.1 percent in 2016.
"Natura Cosmeticos' (NUACF) CEO Joao Paulo Ferreira on Q4 2016 Results - Earnings Call Transcript", Seeking Alpha, February 25, 2017, © Seeking Alpha
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Watsons Kiosk In Shanghai Features YouCam Makeup App, Allows Customers To Virtually Try On Cosmetics

February 24, 2017: 12:00 AM EST
Retailer Watsons' flagship store in Shanghai features a kiosk that comes with augmented-reality-powered facial detection technology. Developed by Perfect Corporation, the YouCam makeup app allows customers to try on more than 30 products from leading makeup brands, such as MaxFactor, Maybelline, and Kate Cosmetics.
"YouCam Makeup App Becomes an Interactive Makeup Consultant in Watsons Shanghai", Business Wire, February 24, 2017, © Business Wire, Inc.
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The Body Shop Launches Almond Milk & Honey Line Of Body Care Products In Malaysia

February 24, 2017: 12:00 AM EST
Beauty retailer The Body Shop launched the Almond Milk & Honey range of body-care products in Malaysia. Featuring Community Trade-certified almond oil from Spain's Alicante region and honey from Ethiopia's Sheka rainforest, the products include Soothing & Caring Shower Cream, Cleansing Bar, and Gently Exfoliating Cream Body Scrub. TBS highlights simple body care steps: shower, scrub, and moisturize.
Andrea Tim , "The Body Shop introduces new Almond Milk & Honey body care range", Elle, February 24, 2017, © MONGOOSE PUBLISHING
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Amazon Is Top Online Beauty Seller In 2016, Report Says

February 23, 2017: 12:00 AM EST
Amazon.com Inc. accounted for 21.1 percent of online beauty sales in 2016, according to 1010data. Online sales excluding those sold by its marketplace sellers reached 14.4 percent of total online beauty sales. Macy's Inc. and Sephora USA Inc. grabbed 17.4 percent and 15.0 percent, respectively. Data from the market research firm showed the online beauty segment expanded 14 percent in 2016, compared with 2015.
April Berthene , "Amazon nabs the top spot for online cosmetics sales", Internet Retailer, February 23, 2017, © Vertical Web Media
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Report Provides Data For Marketers Targeting Baby Boomers

February 23, 2017: 12:00 AM EST
A market research firm that analyzed the Baby Boomer generation (“boomers,” age 50 and older) and their financial profiles found that age alone doesn’t determine their preferences and behaviors, because age is mostly an attitude. Marketers need to know that what’s most important is an understanding of financial situation, including income and net worth. “A one-size-fits-all approach to marketing doesn’t work,” according to the report, which identifies distinct financial segments. For example: high income/high net worth boomers are more likely to spend in the retail and online channels; boomers are more likely to buy from direct mail and catalogs; they use Facebook as much as other generations; they use their own computers; and they use email, e-readers, tablets, smartphones and even smart TVs as well as cable and satellite. [ Image credit: © Pixabay / jcfrog-166820/ ]
"Age is an attitude: marketing to the boomers+ population ", Report, Epsilon , February 23, 2017, © Epsilon Data Management, LLC
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Unilever Launches Strategic Review After Kraft Heinz Drops Takeover Bid

February 22, 2017: 12:00 AM EST
After Kraft Heinz withdrew its two-day-old unsolicited takeover bid for Unilever, CEO Paul Polman launched a strategic review of the company to determine how it can increase its value, deter unwanted buyers, and keep investors loyal. Some observers said the review could lead to a breakup – involving perhaps jettisoning the troubled spreads unit. Or it may lead the company toward more aggressive cost-saving measures. Unilever’s share price leapt 5.7 percent when Kraft Heinz dropped its $143 billion takeover proposal. The strategic review is expected to be completed by early April. [ Flora spread image credit: © Flora.com ]
Thomas Buckley and Ruth David, "Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017, © Bloomberg L.P.
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Unilever Eyes Steps To Boost Shareholder Value After Saying No To Kraft's $143-Billion Bid

February 22, 2017: 12:00 AM EST
Unilever said it plans to conduct a strategic review aimed at improving shareholder value, after the consumer-goods giant rejected a proposed takeover by Kraft Heinz Co. Unilever shares gained 5.7 percent in London, back to the levels immediately following Kraft's announcement of its $143 billion bid. According to market observers, Unilever's strategic review could bring about a breakup of the company or an increase in its merger-and-acquisition activity.
Thomas Buckley and Ruth David, "Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017, © Bloomberg L.P.
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Elizabeth Arden Plans To Launch Skincare Products For Travel Retail Market

February 22, 2017: 12:00 AM EST
Elizabeth Arden plans to launch the Advanced Ceramide Capsules Replenish & Restore for Face skincare product at the coming IAADFS Duty Free Show of the Americas. Featuring the company’s upgraded Ceramide Youth Restoring Face Serum, the product will be an exclusive for the travel retail market. Also, the brand plans to launch in autumn 2017 the Advanced Ceramide Capsules Replenish & Restore for Eyes Trio and Advanced Ceramide Daily Youth Restoring Face Serum/Eye Serum combo pack.
Helen Pawson, "Elizabeth Arden underlines commitment to travel retail with exclusive products", The Moodie Davitt Report , February 22, 2017, © The Moodie Davitt Report
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South Korean Beauty Brands Eye Faster Expansion In Middle East Markets

February 21, 2017: 12:00 AM EST
South Korean cosmetics brands are speeding up their expansion efforts in Middle Eastern markets. LG Household & Health Care Ltd.’s The Face Shop brand said it will launch its business operations in Qatar and Kuwait in 2017. AmorePacific Corp. partnered with Kuwait-based retailer Alshaya Group to launch its first Etude House store in Dubai by the second half of 2017. China’s adoption of hostile measures against Korean beauty brands, following South Korea’s deployment of a U.S. missile defense system in the country, is one of factors driving companies to seek other markets.
Jeon Ji-hyun, "Korean cosmetics companies gear up to win fast-growing Middle Eastern market", Pulse News, February 21, 2017, © Pulse by Maeil Business News Korea.
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Fragrance Brands Are Recruiting Influencers For Digital Ad Campaigns

February 17, 2017: 12:00 AM EST
Some fragrance brands are expanding their partnerships with social media influencers, including YouTube vloggers. For example, Coty invited influencers to the launch event of Marc Jacobs' Divine Decadent scent. Brands are moving away from their previous business model of launching campaigns featuring celebrities. [ Divine Decadent perfume; image credit: © Sephora ]
Homa Zaryouni, "Fragrance Brands Discover Influencers", L2 Daily, February 17, 2017, © L2 Inc.
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Procter & Gamble Plans To Open R&D Center In Brazil

February 17, 2017: 12:00 AM EST
Procter & Gamble plans to open a research and development facility in Brazil in March 2017. According to the company, the planned consumer technology innovation center will focus on creating and adding ideas and sustainability to products, packaging, and manufacturing processes. P&G said the facility will be based at the company’s former administrative building in the town of Louveira, in Sao Paulo state.
Angelica Mari, "P&G launches tech innovation center in Brazil", zdnet , February 17, 2017, © CBS Interactive
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Coty Names Droga5 Lead Creative Agency For COVERGIRL Brand

February 17, 2017: 12:00 AM EST
Coty Inc. said it has awarded the lead creative account for the COVERGIRL brand to Droga5. According to brand SVP Ukonwa Ojo, Droga5 will bring a “new perspective to beauty” for COVERGIRL.
"Coty Announces Droga5 As Lead Creative Agency for COVERGIRL", Coty, February 17, 2017, © COTY INC.
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Estee Lauder Introduces Double Wear Long-Wear Makeup Removal Wipes

February 15, 2017: 12:00 AM EST
Estee Lauder announced the Double Wear Long-Wear Makeup Removal Wipes makeup remover to the global travel retail market. According to the company, the wipes remove impurities and long-wearing and waterproof makeup. They come with scents of jasmine and muguet blended with bergamot, rose, rich violet, amber, and musk.
Helen Pawson, "Estee Lauder takes off the day with Long-Wear Makeup Wipes", The Moodie Davitt Report , February 15, 2017, © The Moodie Davitt Report
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SkinCeuticals Launches H.A. Intensifier Anti-Aging Skin Serum

February 15, 2017: 12:00 AM EST
SkinCeuticals announced the launch of H.A. Intensifier, a corrective hyaluronic acid serum designed to deal with signs of aging caused by the decline and degradation of natural hyaluronic acid in skin. H.A. Intensifier comes with 10 percent concentration of Proxylane, a proprietary ingredient, created to help support hyaluronic acid levels and improve skin firmness by maintaining the strength of the skin’s matrix. It also comes with 2.0 percent Dipotassium Glycyrrhizate and 0.2 percent Purple Rice Extract, the company says help maintain the skin’s hyaluronic acid content.
"SkinCeuticals Announces the Launch of a New Corrective Serum", PR Newswire, February 15, 2017, © PR Newswire Association LLC
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China Bans More Beauty Products From South Korea

February 15, 2017: 12:00 AM EST
China has banned more beauty care products from South Korea. In January 2017, China blocked the import of 19 cosmetics products from South Korea, citing “sanitary issues and other concerns.” Market observers, however, believe China’s action was in retaliation for South Korea’s installation of the Terminal High Altitude Area Defense antiballistic missile system. Many of the products on the embargo list are made by smaller cosmetics brands, such as Iaso, Ottie, and Aekyung.
Crystal Tai, "China Increases Its Ban of South Korean Beauty Brands", Women’s Wear Daily, February 15, 2017, © Penske Media Corporation
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Trian Reveals $3.5 Billion Stake In Procter & Gamble; Will Seek Stronger Revenue And Lower Costs

February 14, 2017: 12:00 AM EST
Activist investor Trian Fund Management LP revealed its $3.5 billion stake in Procter & Gamble Co. Described as the investment fund’s largest ever stake in a company, Trian Fund’s position is expected to lead to a presence in the consumer goods company’s board of directors. Although P&G sold 41 of its brands to Coty Inc. for $12.5 billion, the company remains an industry giant valued at $225 billion. Trian Fund is likely to demand for improved revenues and lower operating costs to improve P&G’s shareholder value.
Michael Flaherty, "Trian Takes $3.5 Billion Stake in Procter & Gamble", Reuters, February 14, 2017, © Reuters
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P&G Malaysia Plans Adopting MRC Viewability Standards For Digital Advertising

February 13, 2017: 12:00 AM EST
P&G Malaysia is adopting the US-based Media Rating Council's viewability standards for digital media. Also, the company is reviewing agency contracts in view of parent company Procter & Gamble's call for improved transparency rules in digital advertising. According to Nadiah Syed Nahar, P&G Malaysia's communications and government relations manager, the company will adopt the standards despite mixed reactions from local marketers and agencies.
Daljit Dhesi, "P&G Malaysia Backs MRC Viewability Standards", The Star Online, February 13, 2017, © Star Media Group Berhad
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Target Adds More Brands To Collection Of Natural Beauty Products

February 10, 2017: 12:00 AM EST
Target is expanding its natural beauty care collections by adding more natural beauty brands, including Alaffia, Little Seed Farm, and Nubian Heritage, to the lineup. With millennial consumers showing preference for healthy and natural beauty options, the retailer seeks to position itself as their first choice for affordable natural beauty products. As part of this initiative, Target aims to achieve full ingredient transparency for beauty, personal care, baby care, and household care products by 2020. Target is requiring suppliers to remove toxic and dangerous ingredients, such as phthalates, propylparaben, and butylparaben, from their products.
Rachel Brown, "Target Boosts Selection of Natural Beauty Products", Women’s Wear Daily, February 10, 2017, © Penske Media Corporation
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Revlon Names Linda Wells Chief Creative Officer

February 9, 2017: 12:00 AM EST
Beauty brand Revlon, Inc. said it has appointed Linda Wells as its chief creative officer. Her job description includes managing the “look and feel” of the company’s brands across all consumer contacts, such as advertising, product innovation, and packaging. Wells will work closely with the company’s marketing, product development, and research & development teams, and support Revlon’s strategic growth priorities for the brands.
"Revlon Announces Linda Wells to Join Company as Chief Creative Officer", Revlon, February 09, 2017, © Revlon Consumer Products Corporation
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Estée Lauder, Victoria Beckham Expand Partnership With Reprise Of Cosmetics Collection

February 9, 2017: 12:00 AM EST
Following their successful collaboration in September that saw the complete limited edition make-up collection sell out rapidly, beauty giant Estée Lauder and Victoria Beckham are to create another cosmetics capsule but with more stockkeeping units and wider distribution. Jane Hertzmark Hudis, group president at Estée Lauder Cos. Inc., said the second capsule contains 30 SKUs, or double the SKUs originally released. Also, production will triple with distribution rising to 1,200 doors, from 450 doors last year. The products will be on sale in-store and online at Selfridges, Harrods, Harvey Nichols, Brown Thomas, the Victoria Beckham store on Dover Street, Fenwick Newcastle (in-store only), esteelauder.co.uk and Net-a-porter’s U.K. site. Prices for the collection range from $30 for a nude-matte lip pencil, $45 for the eyeshadows and $95 for Morning Aura Illuminating Crème. Hudis said Lauder is going “much deeper and more powerful” in its partnership with Beckham. [Image credit © Estée Lauder]
Rachel Strugatz, "Victoria Beckham, Estée Lauder Expand Partnership", Women’s Wear Daily, February 09, 2017, © Penske Media Corporation
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Revlon Hires Reinforcements For Social Media Influencer Team

February 8, 2017: 12:00 AM EST
Beauty brand Revlon is expanding its team of social media influencers, including Gigi Gorgeous, who has 2.2 million Instagram followers; Kandee Johnson, with 1.5 million followers; and Sabrina Carpenter, with 10.7 million followers. With each influencer having a different audience, Revlon hopes the expanded team will help broaden its social media reach.
Allison Collins, "Revlon Adds Disney Star, YouTube Masters to Influencer Program", Women’s Wear Daily, February 08, 2017, © Penske Media Corporation
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Unilever Adds Leadership And Business Skills Duties To Global Learning Director's Role

February 3, 2017: 12:00 AM EST
Unilever has expanded the role of the company’s Singapore-based global learning director, Betty Lau. Effective January 2017, Lau’s responsibilities will include overseeing Unilever’s leadership and business skills programs. At present, she manages training, coaching, and mentoring programs at the company’s Four Acres Singapore facility.
Laura Fransen, "Up the ranks: Betty Lau is Unilever’s global learning director, leadership & business skills", humanresourcesonline.net, February 03, 2017, © humanresourcesonline.net
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L'Oreal Eyes Bigger Spending On Digital Marketing

February 2, 2017: 12:00 AM EST
Beauty brand L’Oreal plans to increase its spending on digital marketing, according to the company’s chief digital officer, Lubomira Rochet. Digital spending accounted for 30 percent of the company’s total media spending in the first half of 2016 and is forecast to rise in 2017, Rochet said. Rochet also said that the company is adopting a marketing strategy based on the idea that consumers are influenced by a range of ways.
Simon Gwynn, "L'Oréal Commits to More Digital Marketing Spend", Campaign, February 02, 2017, © Haymarket Media Group Ltd.
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Sephora Launches Email Campaign Designed To Gather Consumer Data And Offer Product Recommendations

February 2, 2017: 12:00 AM EST
Sephora launched an email marketing campaign that suggests skincare products based on the results of a designed-for-mobile quiz. Created to help the beauty retailer gather consumer data, the email campaign encourages consumers to answer questions about their skin. Using a mobile device or desktop computer, users who have received an email message from the company can access the quiz to look at products recommended by experts.
Brielle Jaekel, "Sephora Clears Up Skincare-Product Choices with New Method of Recommendations", Mobile Marketer, February 02, 2017, © Napean LLC
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Middle-Class Consumers Driving Growth In China's Beauty Market, Report Shows

January 31, 2017: 12:00 AM EST
China's middle class, composed of more than 100 million families, is driving growth in the country's beauty care market, according to Kantar Worldpanel. Data from the market research firm revealed middle-class consumers have more confidence about the future and, hence, are more likely to buy more and purchase big brands. They use the internet to find product information and are more ready to try new products and adopt new trends. Also, middle-class consumers accounted for more than half of the incremental sales in various categories of the beauty market.
Jason Yu, "Middle class pivotal to China’s beauty market", Kantar Worldpanel, January 31, 2017, © Kantar Worldpanel
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British Ad Agency To Handle All Of Walgreens Boots Communications

January 31, 2017: 12:00 AM EST
The WPP communications services group will develop multiple marketing and communications for Walgreen Boots Alliance’s retail and wholesale businesses, and its health and beauty brands. WPP will provide traditional and digital advertising, media management, promotion and relationship marketing, and media relations. The group, which is based in London, U.K., will open hub offices in Chicago, London and New York to support Walgreens Boots Alliance and businesses including Walgreens, Boots and Alliance Healthcare businesses.  [ Image credit: ©  Walgreens Boots Alliance ]
"Walgreens Boots Alliance and WPP announce global marketing and communications partnership", News release, Walgreens Boots Alliance, January 31, 2017, © Walgreens Boots Alliance, Inc.
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Procter & Gamble Reports Net Sales Unchanged In FY 1Q 2017

January 20, 2017: 12:00 AM EST
Procter & Gamble Company reported net sales remained unchanged at $16.9 billion in the second quarter of fiscal 2017, compared with the same quarter in the previous year. Organic sales rose 2 percent, with organic sales and organic volume rising in all of the company's five business segments. Diluted net earnings per share rose 157 percent to $2.88, compared with the previous year, including a $1.95 per share gain from the sale of beauty brands to Coty. Operating cash flow for the quarter was $3 billion, with adjusted free cash flow productivity at 82 percent.
"P&G Announces Second Quarter Earnings", Procter & Gamble, January 20, 2017, © Procter & Gamble
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Dove Hair China Launches Online Campaign Calling On Women To Be Proud Of Hairstyle

January 18, 2017: 12:00 AM EST
Unilever's Dove Hair China brand launched its “My hair: It has to be my way” online campaign in the country. Featuring various women of different ages and highlighting the brand's “Real beauty by real women” brand slogan, the campaign seeks to empower women to remain true to themselves by coming out with their individual choice of hairstyle. Developed by Ogilvy & Mather Shanghai, the campaign includes an online movie, social media content, and follow-up videos featuring Chinese women sharing their hairstyle stories.
Inti Tam, "Dove Encourages Women to Wear Their Hair with Pride", Marketing-Interactive, January 18, 2017, © marketing-interactive.com by Lighthouse Independent Media
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Kao Likely To See 10-Percent Profit Boost In 2016, Analysts Say

January 17, 2017: 12:00 AM EST
Kao is expected to have raised its group operating profit 10 percent to approximately 190 billion yen, or $1.66 billion, in 2016. Earlier, the company has projected operating profit to reach 184 billion yen for the year, with sales expected to have reached about 1.55 trillion yen. Sales were driven by the growing number of households in the country.
"Kao seen boosting profit 10% for 2016", Nikkei, January 17, 2017, © Nikkei Inc.
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Revlon Restructures Business; Aims To Become $5 Billion Company

January 17, 2017: 12:00 AM EST
Revlon Inc. has reorganized its business structure and operations as part of CEO Fabian Garcia's plans to grow the brand into a $5 billion beauty company in five years. With the company's present total revenue at $3 billion, the restructuring will transform the company into four divisions. Revlon and Elizabeth Arden will be different segments, while fragrances will be a different unit, with the other remaining brands falling under the Portfolio division.
Allison Collins et al., "Revlon Reorganizes to Focus on Its Brands as Stars", Women’s Wear Daily, January 17, 2017, © Penske Media Corporation
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More South Korean Men Wear Make-Up, Boosting Male Beauty Market

January 16, 2017: 12:00 AM EST
Sales of men’s skincare products in South Korea rose more than 80 percent in the past five years. Driven by the country’s weakening economy and competitive job market, the men’s cosmetics segment now accounts for 10 percent of South Korea’s $10 billion beauty market. Toners, lotions, and BB creams are some of the favorite skincare products of male consumers, who are increasingly convinced that putting on makeup helps improve their self-confidence and, consequently, their chances of landing a job or finding a new partner.
Miranda Larbi , "Men in South Korea are wearing make-up to boost their self-confidence", Metro.co.uk, January 16, 2017, © Associated Newspapers Limited
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Revlon's New CEO To Set Out Plans For Turnaround

January 12, 2017: 12:00 AM EST
Former Colgate-Palmolive executive Fabian Garcia, the new Revlon CEO, will soon lay out his approach to reigniting the company, with management restructuring, bringing outsourced processes back in-house, and returning to China. Investors were not happy when he was unveiled last year. They had hoped Revlon would be sold after years of failure by successive CEOs to turn the company around. Last fall, Revlon acquired Elizabeth Arden for US$420 million, adding fragrances and skincare products to the Revlon portfolio dominated by color cosmetics, and expanding its geographic reach. With combined annual sales of around $US3 billion, its debt burden is heavy, having borrowed $US2.6bn for the acquisition and to refinance the combined company’s existing debt. Some 350 jobs are expected to go by 2020, but sales have been rising and were up 3.1 percent on a pro forma basis for the first nine months of last year. However, Revlon has still been losing market share.
Sharon Terlep, "New chief ­Fabian Garcia vows to revitalise Revlon", The Australian, January 12, 2017, © The Australian
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World Skincare Market To Reach $179 Billion In Value By 2022, Study Predicts

January 12, 2017: 12:00 AM EST
From 2016 to 2022, the world market for skincare products is forecast to expand with a CAGR of 4.7 percent to reach $179 billion in value by the end of that period, according to Allied Market Research. Data from the report “Skin Care Products Market by Type and Geography: Global Opportunity Analysis and Industry Forecast, 2014‒2022” revealed the Asia-Pacific region was the top market, accounting for more than 40 percent of the overall market revenue. Also, the face cream segment, including anti-aging creams and skin-brightening creams, contributed almost 75 percent of the market revenue, while the body care lotion segment accounted for 41 percent of the market.
"A Growth Trend for Skin Care Products", Beauty Packaging, January 12, 2017, © Rodman Media
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LVMH Pushing To Make Its Operations More Sustainable

January 11, 2017: 12:00 AM EST
Even luxury brands are concerned about moving toward more sustainable production processes and LVMH has made significant progress. It has a corporate framework, LIFE (LVMH Initiatives for the Environment), that address nine environmental challenges. Its assessment takes a full life cycle perspective and each brand’s strategic plan now folds in a LIFE plan that includes five year actions and targets. One of the more innovative elements centers on the company’s carbon reduction strategy. It requires all of its brand houses to spend €15/ton carbon emitted on abatement or related research efforts. In the first year of the program the company invested some €6 million behind this effort. LVMH is communicating its sustainable credentials through using a distinctive symbol a “Butterfly Mark,” which is a first in the luxury industry. [Image credit © Cultura RF]
Andrew Winston, "An Inside View of How LVMH Makes Luxury More Sustainable", Harvard Business Review, January 11, 2017, © Harvard Business School Publishing
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L’Oreal’s Smart Brush Demonstrates Internet Of Things Application For The Beauty Industry

January 11, 2017: 12:00 AM EST
L’Oreal’s smart brush, unveiled at CES 2017, is just one of a number of products responding to opportunities provided by the Internet of Things within the consumer products industry, including Beauty. Smart devices are allowing brands to brands to become more involved in consumers’ daily routines. The smart brush is being sold at around $200, and only time will tell if consumers regard that as a price worth paying for the benefits it provides – better and more personalized information, performance monitoring and suggestions for improvements, as well as tips and recommendations. These aren’t necessary attributes for a hairbrush or toothbrush, but they will make life a bit easier for consumers, and brands can become better connected to consumers’ lifestyles and preferences, allowing valuable insights for future innovation and marketing efforts.  
Nikki Gilliland, "How the beauty industry is embracing the Internet of Things", Econsultancy, January 11, 2017, © Econsultancy.com Limited
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Amorepacific Joins Alshaya Group To Expand Middle East Operations

January 11, 2017: 12:00 AM EST
South Korean cosmetics company Amorepacific Group partnered with local retailer Alshaya Group to expand its business operations in the Middle East. With the Middle Eastern cosmetics market forecast to expand at a CAGR of 15 percent from $18 billion in 2015 to $36 billion in 2020, Amorepacific plans to open its first Etude House store in Dubai in the second half of 2017. Amorepacific has invested years in developing “regional expertise” in the Middle East by appointing regional experts, called Hyecho, to major urban areas in the region, such as Dubai, Abu Dhabi, and Teheran.
"Amorepacific Group Expands to Middle East Market", Amorepacific, January 11, 2017, © Amorepacific
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L'Oreal Buys Skincare Brands From Valeant

January 10, 2017: 12:00 AM EST
L'Oreal SA has agreed to acquire the skincare brands CeraVe, AcneFree, and Ambi from Valeant Pharmaceuticals International Inc. Worth more than $1.3 billion in cash, the deal covers the brands, which account for $168 million in combined annual revenue. Aside from supporting L'Oreal's fastest-growing businesses, the acquisition of Valeant's skincare brands is also expected to help the company expand its US operations.
Andrea Felsted, "L'Oreal's Pricey Problem Solvers", Bloomberg Gadfly, January 10, 2017, © BLOOMBERG L.P.
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TCM Gets A Bigger Role In Beauty

January 10, 2017: 12:00 AM EST
The Beauty industry is increasingly borrowing from Traditional Chinese Medicine. Amway is just one company expanding its use of TCM ingredients. Jia Chen, vice president of the Amway Botanical Research Center, says that TCM is a “life philosophy”, covering diet, nature and spirit. Amway is already using TCM ingredients in its Nutrilite products, but the Center is looking to expand the scope. In China, consumers are looking for more from their Beauty products, such as a link to their cultural heritage and the benefits of TCM, and TCM Beauty is becoming very popular among younger consumers in Asia.  
Deanna Utroske, "Trend Watch: Cosmetic and Personal Care Ingredients Borrowed from Traditional Chinese Medicine", CosmeticsDesign.com | USA, January 10, 2017, © William Reed Business Media SAS
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Chinese Consumers Are Adapting Priorities As China Changes

January 10, 2017: 12:00 AM EST
In an interview, Delon Wang, Manager of Asia Pacific Trends at Mintel, warned that the rapid growth seen in China’s consumer goods industry might slow as economic growth decelerates and the population adapts priorities to the new China, focusing for example on buzzwords like ‘ancient’ and ‘old’. Mintel’s Global New Products Database indicates that product claims including the word "ancient” on packaging grew 56% in the first half of 2016 within China’s beauty and personal care and food and drink and categories. Wang said that consumers are demanding authenticity, and they are increasingly concerned about health and the environment. Value remains another key attribute for consumers. More consumers are also looking at opportunities to be entrepreneurs themselves in a bid to improve financial security during turbulent economic times, and many are choosing subscription purchasing for their fitness and beauty items. Brand loyalty is highest among the middle-class consumers (68% versus 50% for consumers overall). Other factors at work within China include technological advance – such as the Internet of Everything and smart devices – and retail innovation and evolution, such as pop-up stores.
Natasha Spencer, "China’s cosmetics and consumer trends in 2017 part I: A change of pace", Cosmetics Design, January 10, 2017, © William Reed Business Media SAS
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Coty Partners With Online Social Selling Platform Younique

January 10, 2017: 12:00 AM EST
Coty Inc. said it has partnered with Younique, an online peer-to-peer social selling platform focused on the beauty market. As part of the agreement between the companies, Coty plans to purchase a 60-percent stake in Younique, with the online company's founders holding on to the remaining 40 percent. Also, Younique founder and CEO Derek Maxfield and chief visionary officer Melanie Huscroft will stay on in their leadership roles.
"Coty to Enter Into Partnership With Younique, a Leading Online Peer-to-Peer Social Selling Platform in Beauty", Coty, January 10, 2017, © Coty Inc.
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New Skin Nourishment Range From Burt's Bees With Royal Jelly

January 10, 2017: 12:00 AM EST
The Burt’s Bees natural skincare brand is introducing a new Skin Nourishment range for the face, containing vitamins, amino acids, antioxidants, and minerals. The range also contains royal jelly, which is produced by honeybees to feed the queen, and cleanses, hydrates and softens the skin. The products will be available in the natural grocery, drug, gift and specialty store channels as well as select mass retailers, including Target and Walmart. [ Image credit: © Cadalpe ]
"Burt’s Bees Debuts Royal Jelly Skin Care", Happi, January 10, 2017, © Rodman Media
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L'Oréal To Buy Three Skincare Brands From Valeant

January 10, 2017: 12:00 AM EST
L'Oréal is continuing its run of acquisitions into 2017, signing an agreement to acquire three US-based skincare brands from Valeant for US$1.3 billion. Founded in 20015, CeraVe is a fast-growing skincare brand that offers skin cleansers, moisturizers, sunscreens, and baby products through drug stores, mass and beauty retailers, as well as online. AcneFree offers over-the-counter treatments for acne. Ambi’s skincare products treat dark spots and brighten skin. Combined sales are some US$170 million. L'Oréal USA says that the three brands are founded on relationships with health professionals and will nearly double sales for the Active Cosmetics Division.
"L'Oreal signs agreement with Valeant to acquire CeraVe and two other brands", L'Oréal, January 10, 2017, © L'Oréal
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Shiseido Americas Names Papazian GM Of Laura Mercier Business

January 10, 2017: 12:00 AM EST
Shiseido Americas Corporation said it has named Alexandra Papazian as general manager of it Laura Mercier business. Effective March 1, 2017, Papazian will be based in New York and will be responsible for creating and implementing the overall strategy for the business in the US and overseas markets. She will also manage the brand's expanded marketing efforts, product development, digital marketing, and overseas expansion.
Jadzia Zielinski Tirsch, "Adding Multimedia Shiseido Americas Announces Appointment of Alexandra Papazian as General Manager of Laura Mercier", Business Wire, January 10, 2017, © Business Wire, Inc.
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Amazon Making Progress With Prestige Skin Care, Provides Rich Content To Engage Consumers

January 9, 2017: 12:00 AM EST
Amazon continues to build out its offering across new categories and its Amazon Luxury Beauty store shows it will be a contender in premium segments. The company recently added a page targeted at prestige shoppers - Amazon Professional Skin Care -that provides a range of ‘tools and kits to help you develop a complete daily care regimen.’ Amazon offers simple to use filters (shop by concern, expert advice…) along with videos and educational features that engage consumers. Color cosmetic players have for a while offered rich and engaging content but skin care brands have lagged and Amazon is moving to plug the gap - content on the Amazon page exceeds what is available at retailer websites and many beauty blogs.  It also looks to be winning over large brands that were previously dismissive. Elizabeth Arden recently became an official distributor on Amazon’s Luxury Beauty store, a move that will give the online retailer credibility. [Image credit © Innocentj]
Homa Zaryouni, "Amazon Makes Strides in Skin Care", L2 Daily, January 09, 2017, © L2 Inc.
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Beauty Brands Find Risk and Reward In Selling At Sephora

January 8, 2017: 12:00 AM EST
Sephora now has more than 2,300 stores worldwide and some beauty brands are increasingly finding the store challenging to deal with. The store, which is owned by LVMH Moët Hennessy Louis Vuitton SE, seems to favor LVMH brands, and also has a growing line of private label products that can give it an advantage. An assessment by The Wall Street Journal found that in the makeup area of a Sephora store, LVMH’s beauty brands can occupy nearly half of the shelf space, even though they have only 15 beauty brands compared with over 200 the retailer typically carries. Beauty brands are responding by trying to secure alternate outlets. Estée Lauder has promoted its own website as well as its MAC Cosmetics stores, while L’Oréal has opened stores for its Urban Decay brand. Some brands are also selling in lower market stores such as Ulta Salon Cosmetics & Fragrance Inc., a risky practice that can remove allure from a brand.  Brands selling at Sephora are also vulnerable to its own label Sephora Collection line. Sephpora can use its sales data to spot fast rising niches and then develop price competitive alternatives.  [Image credit © Caia Image]
Khadeeja Safdar and Sharon Terlep, "As Sephora Adds Products, Rivalry Heats Up at Its Stores", Wall Street Journal, January 08, 2017, © Dow Jones & Company, Inc.
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Shiseido Eyes Women Occupying 40 Percent Of Management Positions By 2020

January 6, 2017: 12:00 AM EST
Japanese cosmetics company Shiseido said it aims to have 40 percent of its management positions filled by women by 2020. In January 2017, the company has achieved its 30-percent objective. In Japan, the government wants 30 percent of leadership positions to be filled by women by 2020. [ Image credit: © Shiseido ]
"Japan's Shiseido aims for 40% female management by 2020", Nikkei, January 06, 2017, © Nikkei Inc.
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