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Sephora Names TEC Events Manager For Middle East Market

April 11, 2017: 12:00 AM EST
Beauty retailer Sephora appointed TEC to manage its marketing and other events across the Middle East. TEC's first assignment was the Middle East Sales, Marketing and Operating Conference held in March 2017 at Le Meridien Al Aqah, Fujairah, UAE.
Charlotte Flach, "Sephora appoints TEC", Conference & Incentive Travel, April 11, 2017, © Haymarket Media Group Ltd.
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L'Oreal Paris Partners With The Glam App To Host The Academy Event

April 10, 2017: 12:00 AM EST
Beauty brand L'Oreal Paris is working with mobile on-demand beauty service provider The Glam App to help manage the Academy 2017 event involving 1,900 makeup, beauty, and hair stylists. To be hosted by The Glam App co-founder Joey Maalouf, the Academy event will feature famous beauty professionals, such as L'Oreal Paris celebrity makeup artist Sir John and leading hair stylist Jonathan Colombini. Also, the event will feature a VIP party, which will function as a networking event for stylists sharing tips and trends, and expanding client bases.
"The Glam App Announces Partnership with L’Oréal Paris", Business Wire, April 10, 2017, © Business Wire, Inc.
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Kiko Milano Launches Brazil Business; Opens Two Stores In Sao Paulo

April 11, 2017: 12:00 AM EST
Italian cosmetics brand and retailer Kiko Milano launched its business in Brazil by opening two stores in Sao Paulo. According to the company, it plans to open five more new stores in the country’s capital by the end of 2017. Kiko Milano plans to invest €5 million in the opening of the seven stores in the city, according to Isabel de Almeida, the company’s brand director in Brazil. Legal problems related to importation process forced the company to delay its launch in Brazil, which was previously planned for 2016.
Amanda Veloso, "Kiko Milano Celebrates 20 Years and Adds Brazil to its Global Expansion Strategy", Premium Beauty News, April 11, 2017, © Premium Beauty News
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Coty Gets Rid Of Jennifer Lopez Fragrance Business; Sells License To Designer Parfums

April 10, 2017: 12:00 AM EST
Coty said it has agreed to sell the Jennifer Lopez fragrance business license to Designer Parfums. Part of the company’s efforts to divest 6–8 percent of total revenue, the sale highlights Coty’s focus on brands and categories it believes are “best suited” to its strengths and are likely to offer growth opportunities. For its part, Designer Parfums said it plans to expand the brand and focus on expanding presence in Europe, US, Asia, and Middle East markets.
Allison Collins, "Coty Divests Jennifer Lopez Fragrance", Women’s Wear Daily, April 10, 2017, © Penske Media Corporation
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L'Oreal Plans Review Of Media Account

April 7, 2017: 12:00 AM EST
L’Oreal is reportedly planning to review its media account. With an annual budget of $26.2 million, according to Nielsen, the account is currently managed by Carat after winning it in 2013. L’Oreal is holding initial talks with several media agencies regarding media planning and buying.
Arvind Hickman, "L'Oreal Sounding Out Agencies for $30m Media Review", AdNews, April 07, 2017, © Yaffa Media
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Unilever To Sell Its Margarine, Spreads Unit

April 6, 2017: 12:00 AM EST
Like many big food companies, Unilever is struggling to keep with the times, and with evolving consumer tastes, preferences and health concerns. The latest manifestation of the strategic rethinking, revamping, cost-cutting process – spurred by the failed Kraft Heinz takeover bid in February – is its decision to sell its margarine and spreads business for a price upwards of $7.5 billion. In addition to cost cutting, the Anglo-Dutch multinational hopes to buttress returns by implementing a dividend boost and a share buyback. Unilever’s margarine and spread business includes familiar brands Country Crock and I Can’t Believe It’s not Butter. Other companies that have recently announced plans to divest or acquire businesses include Reckitt Benckiser, Danone SA, ConAgra Brands, Dr Pepper Snapple Group Inc., and PepsiCo Inc.  [ Image credit: © Wikipedia  ]
Denise Roland et al., "Unilever Restructures Amid Food Industry Woes", The Wall Street Journal, April 06, 2017, © Dow Jones & Company, Inc.
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L'Oreal Professionnel Pakistan Enlists Hareem Farooq As Brand Ambassador

April 6, 2017: 12:00 AM EST
L’Oreal Professionnel Pakistan has named actress Hareem Farooq as the company’s brand ambassador in the country. Farooq was included in the brand’s It Looks 2016 global campaign. She will also be one of the brand’s spokespersons for the 2017 campaign.
"Hareem revealed as official local spokesperson for L’Oreal Pakistan", DailyTimes, April 06, 2017, © DailyTimes
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Mary Kay Appoints Lucy Gildea As Chief Scientific Officer

April 6, 2017: 12:00 AM EST
Mary Kay Inc. said it has appointed Lucy Gildea as the company’s chief scientific officer. Assigned to the beauty brand’s global headquarters in Addison, Texas, Gildea will manage Mary Kay’s Global Research and Development operations. Her responsibilities include overseeing the development of new products and expanding the company’s lineup of patents.
"Mary Kay Inc. Names Dr. Lucy Gildea Chief Scientific Officer", Mary Kay, April 06, 2017, © Mary Kay
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Rodan & Fields Is Top Skincare Brand In 2016, Euromonitor Says

April 4, 2017: 12:00 AM EST
Rodan & Fields, LLC, was named the number 1 skincare brand in the US in 2016, by Euromonitor International Ltd. In 2015, the company was ranked number 6. Also, the company, founded by Katie Rodan and Kathy Fields, reported revenue of more than $1 billion in 2016.
"Rodan + Fields Named the #1 Skincare Brand in the U.S.; Announces $1 Billion in Revenue", PR Newswire, April 04, 2017, © PR Newswire Association LLC
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FEATURE: Where Now For Unilever? We Lay Out Our Thoughts And Suggested Response To The Humbling Kraft Heinz Bid

April 2, 2017: 12:00 AM EST
The unexpected and deeply unwelcome Kraft Heinz takeover bid shook  Unilever* to its core. Analysts and commentators expected 3G to use Kraft Heinz as a vehicle for further acquisitions in the food space as it pushed to aggressively cut costs across larger businesses, but Unilever was thought to be above the fray.  In a tacit admission of past failure, Unilever convened a hurried review of ways to boost its valuation and in coming days or weeks we’ll see what this holds. Meanwhile, we have clarified our own thinking about how Unilever should move forward as a vibrant independent company that quickly surfaces its underlying value. You can read a summary of our analysis here and contact us if you want further details.
 
*Disclosure: Unilever is a client of ours, as are most of the companies we list as acquisition targets. Also, our newsletters are read by recipients at all companies mentioned in this piece.
 
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UAE's Market Beauty Keeps Growing Despite Global Slowdown

April 2, 2017: 12:00 AM EST
In the United Arab Emirates, consumers spent $247 per capita on cosmetics and personal care, according to Euromonitor International. Data from the market research firm revealed this figure is forecast to grow to $294 in 2020. According to Euromonitor International analyst Amna Abbas, the global economic slowdown “has made little impact” on the local beauty market. Other signs of the beauty market's resilience include the large increase in number of companies joining the Beautyworld Middle East trade show. Factors driving market growth include the growing popularity of social media, in particular, the Snapchat and Instagram platforms.
Emma E Forrest, "UAE Makes Itself Over as a Cosmetics Hotspot", The National, April 02, 2017, © Abu Dhabi Media
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Coty, Parfumerie Akzente Present Respective Cases Before Court Of Justice Of European Union

March 30, 2017: 12:00 AM EST
Coty Germany and Parfumerie Akzente have made their oral arguments before the Court of Justice of the European Union regarding the beauty brand's lawsuit against the distributor for selling Coty products on the internet. Ongoing for several years now, the case highlights the lack of established rules regarding sales of products via third-party online stores in the EU. Previously, a district court in Frankfurt ruled that a ban on third-party online sales is illegal and restricts competition.
Jennifer Weil, "Coty Germany, Parfümerie Akzente Heard in the EU’s Court of Justice", Women’s Wear Daily, March 30, 2017, © Penske Media Corporation
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Unilever Plans To Spend More On Digital Advertising In UK

March 29, 2017: 12:00 AM EST
Unilever UK is reportedly planning to increase its spending on digital advertising, after results of a study revealed the effectiveness of the marketing platform. Data from retailer Sainsbury's Nectar customer loyalty program revealed the platform returned £1.47, or $1.82, for every £1 spent. Also, offline and online sales increased during the six-week campaign.
Helen Leggatt, "Unilever to up digital spend following display ad trial", BizReport, March 29, 2017, © BizReport
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Kao Receives Highest Rating In Development Bank Of Japan's Employee Health Promotion Program

March 28, 2017: 12:00 AM EST
Kao Corporation has received the highest rating from Development Bank of Japan Inc.'s DBJ Employees' Health Management Rated Loan Program. In 2012, when the program was first introduced, Kao won the highest rating for the first time. For its achievement, Kao secured financing with preferential conditions as mandated by the program.
"Kao qualifies for the highest rating in the “DBJ Employees’ Health Management Rated Loan Program” by Development Bank of Japan Inc. for the 2nd time", Kao Corporation, March 28, 2017, © Kao Corporation
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L'Oreal Paris Launches You're Worth It Loyalty Program

March 28, 2017: 12:00 AM EST
L'Oreal Paris launched its You're Worth It customer loyalty program in March 2017. Loyalty programs, previously seen as limited to prestige beauty brands, now enable mass brands to promote repeat purchases, collect consumer data, and encourage sharing on social media. For example, E.L.F.'s site visits grew 34 percent, while visit duration increased 15 percent after launching its Beauty Squad loyalty program. L2's Data and Targeting in Beauty Loyalty report showed that as more brands implement loyalty programs, their engagement rates remain flat.
Homa Zaryouni, "L’Oreal Paris Becomes Latest Mass Brand to Launch a Loyalty Program", L2 Daily, March 28, 2017, © L2 Inc.
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The Body Shop Commits To Comply With UK's Modern Slavery Act

March 24, 2017: 12:00 AM EST
Beauty retailer The Body Shop has issued a statement highlighting the company's commitment to comply with the UK Modern Slavery Act 2015. According to the company, it aims to prevent modern slavery across its businesses, as well as its supply chain. This also covers all organizations and companies that play a role in the production and manufacture of its products.
"The Body Shop Outlines Commitment to Modern Slavery Act", Edie.net, March 24, 2017, © Faversham House Ltd
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Largest Personal Care And Cosmetics Companies Find Beauty In Small Brands

March 24, 2017: 12:00 AM EST
Small independent beauty brands are the top targets for acquisition by the market's largest companies, with 52 acquisition deals recorded in 2016. According to investment bank Financo LLC, the most popular targets are private brands with huge following on social media. Demand for acquisition targets has outpaced supply, according to TSG Consumer Partners LLC managing director Colin Welch. Unlike before, big cosmetics companies are going after brands with annual sales below $100 million, because social media and word-of-mouth advertising can drive sales.
Stephanie Hoi-Nga Wong, "The Latest Acquisition Targets Are Indie Beauty Brands", Bloomberg Businessweek, March 24, 2017, © BLOOMBERG L.P.
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L'Oreal Travel Retail Sees Strong Sales, Growth In 2016

March 24, 2017: 12:00 AM EST
L’Oreal Travel Retail enjoyed a strong year in terms of sales and revenue in 2016. According to the company’s annual report, L’Oreal’s travel retail business “strengthened its leadership in the distribution channel.” Makeup was the brand’s fastest-growing category in 2016, the company said.
Lucy Whitehouse, "L’Oreal’s Travel Unit Annual Results", CosmeticsDesign-Europe.com, March 24, 2017, © William Reed Business Media SAS
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Procter & Gamble Receives Patent For Evaluating Anti-Aging Skin Benefit

March 23, 2017: 12:00 AM EST
Procter & Gamble has received a patent for a screening method designed to identify an agent that provides an anti-aging skin benefit. Involving culturing of first and second human skin samples for around 3-19 days, the process includes a contact between the first human skin sample with at least one agent. Also, the second human skin sample has contact with a positive control.
"P&G Patents Screening Methods for Assessing Anti-Aging Skin Benefit", Happi.com, March 23, 2017, © Rodman Media
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L'Oreal Chooses Domo's Business Cloud For Its Digital And Online Presence

March 23, 2017: 12:00 AM EST
L’Oreal has chosen Domo’s Business Cloud for its digital marketing efforts for 32 brands and offices in more than 70 countries. Aimed at maximizing the effectiveness and reach of its digital properties and online campaigns, L’Oreal’s directive for Domo also covers its presence on social networks and online retailers. With the “digital cockpit” concept offered by Domo, L’Oreal executives can have access to automated reporting, stay on top of data feeds, and compare company performance with those of competitors.
"L'Oreal Selects Domo to Optimize Digital Performance Across 32 Brands in More than 70 Countries", Marketwired, March 23, 2017, © Nasdaq, Inc.
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Shiseido Deploys Humanoid Robots At Kakegawa Factory's Assembly Lines

March 23, 2017: 12:00 AM EST
Shiseido Company, Limited, has started deploying industrial robots to the assembly lines of makeup products at its factory in Kakegawa, Japan. Currently on a pilot-program basis, the deployment of robots started in March 2017 and features teams involving a human worker and two humanoid robots each. According to the company, the humanoid robots will focus on procedures that are hard to automate with existing machines and industrial robots, while their human partner will take charge of inspecting minor defects and assuring quality.
"Shiseido Pilots the Deployment of Humanoid Robots on Its Assembly Lines, a Cosmetics Industry First", Shiseido Group, March 23, 2017, © Shiseido Company, Limited
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Target Will Start Selling Honest Beauty Products

March 22, 2017: 12:00 AM EST
Target said it plans to start selling Honest Beauty personal care and beauty products at 800 of its stores across the U.S. and through its target.com online store. Manufactured by The Honest Company, Honest Beauty products are marketed as derived from safe and botanical ingredients and producing “effective results.” Honest Beauty products fit Target's “better for you” collection of safe and effective brands and will be available starting March 26, 2017.
Faye Brookman, "Target Adds Jessica Alba’s Honest Beauty to Its Expanding Assortment", Women’s Wear Daily, March 22, 2017, © Penske Media Corporation
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Chanel Launches Instagram Campaign For Coco Mademoiselle Fragrance Brand

March 21, 2017: 12:00 AM EST
French beauty brand Chanel launched a marketing campaign on social media site Instagram for its Coco Mademoiselle brand of fragrances. As part of the campaign, Chanel's official Instagram account shared an image with three different ad photographs. Followers need to click on the tags to unveil the full images and see the different aspects of the brand.
Brielle Jaekel, "Chanel Plays Coy on Instagram with Interactive Photo Reveal", Luxury Daily, March 21, 2017, © Mobile Commerce Daily
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L'Oreal Paris Unveils Charities-Focused Customer Loyalty Program

March 21, 2017: 12:00 AM EST
L'Oreal Paris launched its Worth It Rewards customer loyalty program. Covering the company's four product categories, cosmetics, hair color, hair care, and skin care, the program offers rewards for customers for their purchases and provides them opportunities to do acts of philanthropy. Also, shoppers can donate rewards points to the charities preferred by the brand's Women of Worth awardees. Consumers can join the loyalty program by visiting the company's website.
"L'Oreal Paris Launches Its Largest Loyalty Rewards Program", PR Newswire, March 21, 2017, © PR Newswire Association LLC
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Avon SVP General Counsel Benjamin Retires

March 20, 2017: 12:00 AM EST
Avon Products, Inc., said Jeff Benjamin, Senior Vice President, General Counsel, and Chief Ethics & Compliance Officer, is retiring from the company. Benjamin joined Avon in 2012, following a 40-year career, 37 of which were spent at Novartis. He will remain with the company until his successor is named.
"Jeff Benjamin to retire as Avon's General Counsel", PR Newswire, March 20, 2017, © PR Newswire Association LLC
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Ulta Beauty Offers Growth Opportunities For Personal Care And Beauty Brands

March 16, 2017: 12:00 AM EST
Beauty retailer Ulta Beauty is expanding, with sales and profits growing despite the slowdown in the overall brick-and-mortar retail market. In the last quarter of 2016, the company saw its profits grow 16.6 percent compared with the same period in the previous year, and double-digit same-store sales growth for eight consecutive years. Personal and beauty care brands can benefit from investing in the retailer, especially its omnichannel platform. Also, brands should collaborate with Ulta's editorial and social media operations.
Homa Zaryouni, "Why Brands Should Invest in Ulta", L2 Daily, March 16, 2017, © L2 Inc.
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Unilever Continues Review Of Operations To Find Ways To Boost Shareholder Returns

March 14, 2017: 12:00 AM EST
Responding to what CEO Paul Polman called the “near-death” experience of Kraft Heinz’s recent failed takeover bid, Unilever is thoroughly reviewing operations to see where it can boost shareholder returns. The company is requiring division heads in all of its businesses – from ice cream to shampoo and deodorants – to to conduct the reviews. It is unlikely the company will untangle its food, home, and personal care businesses, but it could make medium-sized acquisitions  One area of concern is actually a strength: its low debt balance. The small amount of debt gave Kraft Heinz a strategy for financing the acquisition. Unilever could cut costs more deeply in low-growth businesses to boost profit. And it may sell its Flora margarine unit to Kraft Heinz. [ Image credit: © DFID - UK Department for International Development  ]
Scheherazade Daneshkhu, "Pressure is on Unilever to meet investor expectations", The Financial Times, March 14, 2017, © The Financial Times Limited
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Maison Lancome Enlists Fashion Designer Le-Tan To Launch Limited Edition Make-Up Collection

March 13, 2017: 12:00 AM EST
Maison Lancome said it has partnered with fashion designer Olympia Le-Tan to launch a limited edition line of make-up products. Marking the brand's latest partnership with a fashion designer, the limited edition range will highlight Le-Tan's vision for women. Described as retro but not nostalgic, Le-Tan's fashion design highlights a “free, sexy, and original femininity,” the company said.
"Olympia Le-Tan is Maison Lancôme's Guest of Honor", PR Newswire, March 13, 2017, © PR Newswire Association LLC
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L'Oreal Names Cyril Chapuy Deputy General Manager Of L'Oreal Luxe Brand

March 10, 2017: 12:00 AM EST
Beauty brand L’Oreal said it has named Cyril Chapuy deputy general manager of its L’Oreal Luxe brand and manager of international brands. Chapuy joined the company in 1993 as a product manager. He has occupied various management positions, including manager of the Maybelline international marketing team in New York from 2005 to 2010 and head of the L’Oreal Paris brand.
"Appointment L’Oreal Luxe Group - 10.03.2017", L'Oréal, March 10, 2017, © L'Oréal
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Revlon Revamps Marketing Initiatives In Push To $5 Billion In Sales

March 9, 2017: 12:00 AM EST
Revlon is gearing up marketing initiatives to revive its existing brand portfolio as part of its plan to become a $5 billion business in five years. Following its acquisition of Elizabeth Arden for $800 million last year, annual sales are about $3 billion. Revlon's CEO Fabian Garcia emphasizes that it does not intend any further acquisitions and plans to grow organically. Marketing is now more focused on younger clientele and gives emphasis to social media presence and digital marketing. Some of Revlon's recent marketing initiatives include signing social media beauty influencers and celebrities like Gwen Stefani, collaboration with Amazon for the launch of The Love Project that targets socially conscious Millennials and hiring Allure magazine editor in chief Linda Wells as its Creative Officer. [Image credit © Revlon]
Trefis Team, "Here's how Revlon is Gearing Up its Marketing Initiatives for the Revival of its Brands", NASDAQ, March 09, 2017, © NASDAQ, Inc.
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MAC Cosmetics Says To Sell Products Via Ulta Beauty Stores

March 9, 2017: 12:00 AM EST
Beauty brand MAC Cosmetics plans to sell its products through retailer Ulta Beauty. Part of the brand’s efforts to revive slowing sales, MAC Cosmetics products will first be sold via the retailer’s online store starting in May 2017 then through 25 Ulta Beauty branches in June 2017. By the end of 2017, MAC Cosmetics products will be available in more than 100 Ulta stores, MAC global brand president Karen Buglisi Weiler said.
Pete Born, "MAC Cosmetics to Enter Ulta Beauty in Bid for New Audience", Women’s Wear Daily, March 09, 2017, © Penske Media Corporation
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Ulta Reports Notable Sales, Profit In Fiscal 2016

March 9, 2017: 12:00 AM EST
U.S. beauty retailer Ulta reported earnings per share of $2.24 (up 32,5 percent) on $4.85 billion in fiscal 2016 sales, an increase of $854.7 million (24.6 percent). Net sales in the fourth quarter increased 24.6 percent to $1.58 billion from $1.27 billion last year. Same-store sales (including e-commerce sales) for the fiscal year were up 15.8 percent compared to 11.8 percent in fiscal 2015. Net income for the year increased 28 percent to $409.8 million compared to $320 million in fiscal 2015; and income per diluted share rose increased 30.9 percent to $6.52 compared to $4.98 in fiscal 2015. For fiscal 2017, the company expects to grow sales by eight to 10 percent (including e-commerce) and open 100 new stores.  [ Image credit: © M.O. Stevens  ]
"Ulta Beauty Announces Fourth Quarter 2016 Results", Earnings release, Ulta Beauty, March 09, 2017, © Ulta Salon, Cosmetics & Fragrance
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Henkel Says Acquisition Strengthens Position In Hair Professional Business

March 9, 2017: 12:00 AM EST
Furthering its strategy of strengthening its presence in “attractive markets and categories,” especially its core hair professional business, Henkel announced it is acquiring Mexican hair care company Nattura Laboratorios, S.A. de C.V. Headquartered in Guadalajara, the company is associated with companies in the U.S., Colombia and Spain. The transaction includes a portfolio of leading brands including Pravana and Tec Italy. Henkel said the acquisition will complete its hair professional colorants category and reinforce its No. 3 position in the sector business. It will also provide a platform for further growth in the Latin American market. Nattura Laboratorios generated sales of more than $107 million in fiscal 2016. [ Image credit: © Nattura Labs ]
"Henkel to acquire Hair Professional business in Mexico and the USA", News release, Henkel, March 09, 2017, © Henkel AG & Co. KGaA
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Taiwan Shiseido Celebrates 60th Anniversary In 2017

March 8, 2017: 12:00 AM EST
Shiseido Company, Limited, is celebrating 60 years of selling its personal care and beauty products in Taiwan in 2017. Established by the Japanese beauty brand as the first step to transforming itself into a global company, Taiwan Shiseido Co., Ltd., has become one of the company's most important business locations. First established as a locally capitalized distributor in 1957, Taiwan Shiseido became a joint venture with Shiseido Company in 1983.
"Shiseido Celebrates 60th Anniversary of Sales Launch in Taiwan", Shiseido Group, March 08, 2017, © Shiseido Company, Limited
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Birchbox Tries Offering Customers Personalized Subscription Boxes

March 7, 2017: 12:00 AM EST
Birchbox is testing a beauty-subscription service called Birchbox Select Beta. Priced at $15 a month, the program offers customers the option to subscribe to boxes customized based on their beauty needs. Birchbox's launch of the service follows the company's announcement of its plan to open a retail store in Paris.
Allison Collins, "Birchbox Beta Tests More Customized Boxes", Women’s Wear Daily, March 07, 2017, © Penske Media Corporation
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L'Oreal Paris Launches Campaign Promoting New Voluminous Original Mascara

March 7, 2017: 12:00 AM EST
L'Oreal Paris launched a marketing campaign highlighting the company's Voluminous Original Mascara. Dubbed “The Original,” the campaign features several brand ambassadors, including actresses Diane Keaton and Julianne Moore, fashion models Barbara Palvin and Soo Joo Park, and transgender model and rights activist Hari Nef. According to the brand, the personalities featured in the campaign have their respective takes on being original, “breaking rules and staying true to themselves.”
"L'Oréal Paris Debuts New Voluminous Mascara Campaign: The Original", PR Newswire, March 07, 2017, © PR Newswire Association LLC
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Sundial Brands Launches First Prestige Skincare Line

March 6, 2017: 12:00 AM EST
Sundial Brands launched nyakio, the company's first range of prestige skincare products. Based on recipes developed by the family of brand founder Nyakio Kamoche Grieco, the products are inspired by traditions worldwide for natural and ageless beauty, the company said. Featuring ethically and sustainably sourced indigenous ingredients, nyakio mixes cultural traditions and modern formulas into high-end personalized and multi-tasking products for natural beauty. Launched on March 6, 2017, the products are available exclusively in 305 Ulta stores across the country.
"Sundial Brands Enters Prestige Skincare Category with Launch of nyakio™ Exclusively in Ulta", PR Newswire, March 06, 2017, © PR Newswire Association LLC
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Olay Releases New Version Of Skincare App To Help Consumers Navigate Options

February 28, 2017: 12:00 AM EST
Procter & Gamble’s Olay is rolling out a new version of its mobile app that features expanded artificial intelligence capability. The previous Olay Skin Advisor app relied on a selfie, “smart skin analysis” and personalized product recommendations. The latest release uses “pixel-tagging capabilities” that compares the selfie with a databank of hundreds of thousands of photographs of women to help women diagnose their “most troublesome skin problems.” Olay were motivated by research that showed up to 33 percent of women are “overwhelmed” by the choice of available products. Since the app was launched last year it has had 1 million “visits.” Other brands, such as Benefit, with its Brow Genie, and Cover Girl, are using AI in their apps to engage consumers digitally, while others push into physical stores – Make Up For Ever, for example, opened in February a global flagship store in New York that offers Go Pro Makeup small tutorials led by professionals, covering makeup application techniques.  [Image credit © P&G]
Sarah Mahoney, "As Beauty Gets More Digital, Olay Expands AI", MediaPost, February 28, 2017, © MediaPost
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Unilever Ghana Names Two New Directors

February 28, 2017: 12:00 AM EST
Unilever Ghana Limited said it has appointed Angela Peasah and Gladys Amoah as directors of the company. Peasah, a chartered accountant by profession, was named a non-executive director effective February 9, 2017. Amoah was named a director in charge of customer development in the country effective November 1, 2016.
"Unilever Ghana Appoints New Directors", Ghana News Agency, February 28, 2017, © Ghana News Agency
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Unilever Eyes Changes To Executive Pay System To Encourage Loyalty, Entrepreneurship

February 28, 2017: 12:00 AM EST
Unilever announced plans to revise its pay structure for the company's executives and directors that would encourage them to see themselves as owners of the business. Once approved by the shareholders at the company's annual general meetings in April 2017, the proposed revisions would be effective for three years. According to the company, the changes would focus more on “long-term employee share ownership and personal commitment.”
Martinne Geller, "Unilever Seeks Changes to Pay to Give Managers Owner's Mindset", Reuters, February 28, 2017, © Reuters
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Revlon Partners With Amazon To Launch Marketing Campaign

February 27, 2017: 12:00 AM EST
Beauty brand Revlon Inc. has partnered with online retailer Amazon to launch “the Love Project” marketing campaign. As part of the partnership deal, Amazon will put the Revlon brand on 10 million shipping boxes. To launch the campaign, the company introduced on February 23, 2017, a music video highlighting different forms of love.
Anthony Noto, "Revlon Teams Up with Amazon on Heels of 'Love Project'", New York Business Journal, February 27, 2017, © American City Business Journals
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Natura Cosmeticos Posts Weaker Revenue In 4Q 2016

February 25, 2017: 12:00 AM EST
Natura Cosmeticos SA reported net revenue declined 1.6 percent in the fourth quarter of 2016, compared with the same quarter in the previous year. According to the company, revenue performance was adversely affected by a higher effective tax rate in Brazil and smaller sales volume. Also, affecting the company’s earnings was the depreciation of the Brazilian real against currencies used in international operations. During the quarter, the consolidated EBITDA rose from 19.4 percent in 2015 to 20.1 percent in 2016.
"Natura Cosmeticos' (NUACF) CEO Joao Paulo Ferreira on Q4 2016 Results - Earnings Call Transcript", Seeking Alpha, February 25, 2017, © Seeking Alpha
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Watsons Kiosk In Shanghai Features YouCam Makeup App, Allows Customers To Virtually Try On Cosmetics

February 24, 2017: 12:00 AM EST
Retailer Watsons' flagship store in Shanghai features a kiosk that comes with augmented-reality-powered facial detection technology. Developed by Perfect Corporation, the YouCam makeup app allows customers to try on more than 30 products from leading makeup brands, such as MaxFactor, Maybelline, and Kate Cosmetics.
"YouCam Makeup App Becomes an Interactive Makeup Consultant in Watsons Shanghai", Business Wire, February 24, 2017, © Business Wire, Inc.
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The Body Shop Launches Almond Milk & Honey Line Of Body Care Products In Malaysia

February 24, 2017: 12:00 AM EST
Beauty retailer The Body Shop launched the Almond Milk & Honey range of body-care products in Malaysia. Featuring Community Trade-certified almond oil from Spain's Alicante region and honey from Ethiopia's Sheka rainforest, the products include Soothing & Caring Shower Cream, Cleansing Bar, and Gently Exfoliating Cream Body Scrub. TBS highlights simple body care steps: shower, scrub, and moisturize.
Andrea Tim , "The Body Shop introduces new Almond Milk & Honey body care range", Elle, February 24, 2017, © MONGOOSE PUBLISHING
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Amazon Is Top Online Beauty Seller In 2016, Report Says

February 23, 2017: 12:00 AM EST
Amazon.com Inc. accounted for 21.1 percent of online beauty sales in 2016, according to 1010data. Online sales excluding those sold by its marketplace sellers reached 14.4 percent of total online beauty sales. Macy's Inc. and Sephora USA Inc. grabbed 17.4 percent and 15.0 percent, respectively. Data from the market research firm showed the online beauty segment expanded 14 percent in 2016, compared with 2015.
April Berthene , "Amazon nabs the top spot for online cosmetics sales", Internet Retailer, February 23, 2017, © Vertical Web Media
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Report Provides Data For Marketers Targeting Baby Boomers

February 23, 2017: 12:00 AM EST
A market research firm that analyzed the Baby Boomer generation (“boomers,” age 50 and older) and their financial profiles found that age alone doesn’t determine their preferences and behaviors, because age is mostly an attitude. Marketers need to know that what’s most important is an understanding of financial situation, including income and net worth. “A one-size-fits-all approach to marketing doesn’t work,” according to the report, which identifies distinct financial segments. For example: high income/high net worth boomers are more likely to spend in the retail and online channels; boomers are more likely to buy from direct mail and catalogs; they use Facebook as much as other generations; they use their own computers; and they use email, e-readers, tablets, smartphones and even smart TVs as well as cable and satellite. [ Image credit: © Pixabay / jcfrog-166820/ ]
"Age is an attitude: marketing to the boomers+ population ", Report, Epsilon , February 23, 2017, © Epsilon Data Management, LLC
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Unilever Launches Strategic Review After Kraft Heinz Drops Takeover Bid

February 22, 2017: 12:00 AM EST
After Kraft Heinz withdrew its two-day-old unsolicited takeover bid for Unilever, CEO Paul Polman launched a strategic review of the company to determine how it can increase its value, deter unwanted buyers, and keep investors loyal. Some observers said the review could lead to a breakup – involving perhaps jettisoning the troubled spreads unit. Or it may lead the company toward more aggressive cost-saving measures. Unilever’s share price leapt 5.7 percent when Kraft Heinz dropped its $143 billion takeover proposal. The strategic review is expected to be completed by early April. [ Flora spread image credit: © Flora.com ]
Thomas Buckley and Ruth David, "Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017, © Bloomberg L.P.
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Unilever Eyes Steps To Boost Shareholder Value After Saying No To Kraft's $143-Billion Bid

February 22, 2017: 12:00 AM EST
Unilever said it plans to conduct a strategic review aimed at improving shareholder value, after the consumer-goods giant rejected a proposed takeover by Kraft Heinz Co. Unilever shares gained 5.7 percent in London, back to the levels immediately following Kraft's announcement of its $143 billion bid. According to market observers, Unilever's strategic review could bring about a breakup of the company or an increase in its merger-and-acquisition activity.
Thomas Buckley and Ruth David, "Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017, © Bloomberg L.P.
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Elizabeth Arden Plans To Launch Skincare Products For Travel Retail Market

February 22, 2017: 12:00 AM EST
Elizabeth Arden plans to launch the Advanced Ceramide Capsules Replenish & Restore for Face skincare product at the coming IAADFS Duty Free Show of the Americas. Featuring the company’s upgraded Ceramide Youth Restoring Face Serum, the product will be an exclusive for the travel retail market. Also, the brand plans to launch in autumn 2017 the Advanced Ceramide Capsules Replenish & Restore for Eyes Trio and Advanced Ceramide Daily Youth Restoring Face Serum/Eye Serum combo pack.
Helen Pawson, "Elizabeth Arden underlines commitment to travel retail with exclusive products", The Moodie Davitt Report , February 22, 2017, © The Moodie Davitt Report
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South Korean Beauty Brands Eye Faster Expansion In Middle East Markets

February 21, 2017: 12:00 AM EST
South Korean cosmetics brands are speeding up their expansion efforts in Middle Eastern markets. LG Household & Health Care Ltd.’s The Face Shop brand said it will launch its business operations in Qatar and Kuwait in 2017. AmorePacific Corp. partnered with Kuwait-based retailer Alshaya Group to launch its first Etude House store in Dubai by the second half of 2017. China’s adoption of hostile measures against Korean beauty brands, following South Korea’s deployment of a U.S. missile defense system in the country, is one of factors driving companies to seek other markets.
Jeon Ji-hyun, "Korean cosmetics companies gear up to win fast-growing Middle Eastern market", Pulse News, February 21, 2017, © Pulse by Maeil Business News Korea.
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