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Amorepacific Receives US Patent For Skin Whitening Compound

October 6, 2017: 12:00 AM EST
South Korean beauty brand Amorepacific Corporation has received a US patent for a method for whitening skin and enhancing skin elasticity. Patent details revealed that a collagen peptide, Oldenlandia diffusa, and a white ginseng polysaccharide are the formulation's active ingredients. Also, the liquid crystal oil-in-water emulsion base includes sorbitan stearate, sorbitan laurate, and behenyl alcohol.
"Amorepacific Patents Skin Resilience and Whitening Composition", Happi, October 06, 2017, © Rodman Media
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Shiseido Launches Skincare And Body-Care Brand For Millennials

October 6, 2017: 12:00 AM EST
Shiseido is launching the Recipist, a brand of skincare and body-care products aimed at millennials in Japan. According to the Japanese beauty brand, the products will be sold exclusively online starting on November 1, 2017. Designed to restore the skin's balance, the products are formulated with natural ingredients, the company said.
Kelly Wetherille , "Shiseido Targets Millennials in Japan With Recipist Brand", Women’s Wear Daily, October 06, 2017, © Penske Media Corporation
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Global Men’s Grooming Market At US$47 Billion With LATAM Growing Fastest

October 5, 2017: 12:00 AM EST

Euromonitor estimates the 2016 global men’s grooming market at US$ 47 billion, about 11% of the total global beauty and personal care market. Latin America accounts for 21% of the total (US$10 billion) with a 5-year CAGR of 12% and is the region with the highest projected growth. Brazil, Mexico and Argentina have 76% of the region’s market but cultural variations make the markets very different. In Brazil men’s fragrances have 60% share, driven by a strong gifting culture, while in Mexico men’s skin care is the is the main category with just 5% of total sales.

Elton Morimitsu, "Latin America will Drive Men’s Grooming Global Growth", Euromonitor, October 05, 2017, © Euromonitor
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L'Oreal Agrees To Advertise On Piccadilly Lights Outdoor Ad Platform

October 2, 2017: 12:00 AM EST
Beauty brand L'Oreal has agreed to advertise on the Piccadilly Lights outdoor advertising platform. Scheduled for relaunch in October 2017, the outdoor advertising site has been turned off in January 2017 for renovation and upgrade, including the installation of a 4K LED digital screen and live technology center.
Omar Oakes, "L'Oreal signs on to advertise at new Piccadilly Lights", Campaign Live, October 02, 2017, © Haymarket Media Group Ltd.
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Majority Of "Hypoallergenic" And "Fragrance-Free" Moisturizers Not What Their Manufacturers Claim, Study Shows

October 2, 2017: 12:00 AM EST
Among moisturizers advertised by their manufacturers as hypoallergenic and fragrance-free, a larger number actually contain skin irritants and scents, according to researchers from Northwestern University in Chicago. Results of the study, which covered moisturizers that were top-selling from Amazon, Walmart, and Target, revealed these products are putting consumers with sensitive skin at risk of rashes. Moisturizers are considered cosmetics by the US Food and Drug Administration and, hence, are barely regulated before they are sold on the market.
Danielle Zoellner , "Most 'hypoallergenic' creams contain skin irritants and half of fragrance-free moisturizers contain scents", Daily Mail, October 02, 2017, © Associated Newspapers Ltd
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L’Oreal Prepares For Launch Of CeraVe In Balkan Region

October 1, 2017: 12:00 AM EST
L’Oréal is looking for a brand manager to handle the launch and marketing of facial cleanser line CeraVe in Romania and Bulgaria. The successful candidate will be able to grow the brand using tools such as consumer research and analysis, developing brand strategy, collaborating with other departments, budgeting, sales forecasting, etc. The candidate will have five or more years of experience in a similar position with a large consumer product brand in a multinational company, and have strong communication skills in Romanian, English, and possibly French.
"Brand Manager CeraVe", Job posting, L’Oreal, October 01, 2017, © L’Oreal
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L’Oréal Paris Brings 'Beauty To Everyone' At Paris Fashion Week

October 1, 2017: 12:00 AM EST
At this year’s Paris Fashion Week and in pursuit of a goal to democratize beauty, L’Oréal Paris presented a 20-minute fashion show, featuring a 60-meter runway, for several thousand members of the public at Champs Elysees. The brand claims the show was aimed at real people, and included real-sized women as well as famous L’Oréal Paris ‘faces;’ Pierre-Emmanuel Angeloglou, President of L’Oreal Paris said: “This is part of our brand mission - to portray diversity, to open up the best in beauty to everyone.” The public could buy the fashion items from Printemps and Galleries Lafayette, as well as taking a masterclass to learn the secrets of the runway. Angeloglou explains that the U.S. is L’Oréal Paris’ biggest market, with China the second largest. Perfumes and cosmetics were France’s 8th largest export last year, bringing in $15.6 Billion.
Shellie Karabell, "Life, Liberty and the Pursuit of Beauty: L'Oréal Paris Brings Diversity to the Runway", Forbes, October 01, 2017, © Forbes Media LLC
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Lancome Names Actress Neelofa First Malaysian Brand Ambassador

September 29, 2017: 12:00 AM EST
Cosmetics brand Lancome has named Malaysian actress, TV host, and entrepreneur Neelofa, also known as Noor Neelofa Mohd, as official ambassador. This makes Neelofa the brand's first Malaysian ambassador, as well as the its first hijab-wearing representative.
"Neelofa To Be The First Lancôme Ambassador Wearing The Hijab", malaysiandigest.com, September 29, 2017, © malaysiandigest.com
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Natura Names Boynton CEO Of The Body Shop

September 29, 2017: 12:00 AM EST
Natura Group has named David Boynton as chief executive of beauty retailer The Body Shop. Boynton's appointment coincides with Natura Group's implementation of a new governance and management structure following its acquisition of TBS in September 2017. At present, Boynton is chief executive of men's wear retailer Charles Tyrwhitt. He started his career in the grocery market and later moved to health and beauty retailer AS Watson.
Elias Jahshan, "The Body Shop’s new owner snaps up Charles Tyrwhitt’s David Boynton as new CEO", Retail Gazette, September 29, 2017, © Retail Gazette
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P&G's Ex-CEO Opposes Activist Investor's Election To Board Of Directors

September 28, 2017: 12:00 AM EST
Procter & Gamble Co.'s former CEO A.G. Lafley said shareholders should not elect activist investor Nelson Peltz to the company's board of directors. According to Lafley, Peltz's proposal to reorganize the company, which includes turning P&G into a holding company, would be a “huge step backward” and a mistake. Peltz, who has acquired $3.5-billion worth of stock in P&G, said he wants to cut the company's corporate employees by 90 percent. Peltz is the CEO of hedge fund company Trian Fund Management, which has a history of purchasing a large stake in a company, securing a board seat, and pushing for company reorganization in order to raise the stock price.
Barrett J. Brunsman , "EXCLUSIVE: Former P&G CEO Lafley says activist investor is ‘just plain wrong’", Cincinnati Business Courier , September 28, 2017, © American City Business Journals
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China's FMCG Market Grows 4.6 Percent In August 2017 Quarter

September 28, 2017: 12:00 AM EST
In China, sales of fast-moving consumer goods grew 4.6 percent during the 12-week period ending August 11, 2017, compared with the same period of the previous year, according to Kantar Worldpanel. Data from the market research firm revealed lower-tier cities saw faster growth at 4.9 percent compared with 4.1 percent for leading cities and provincial capitals.
"Further recovery for China's FMCG market", Kantar Worldpanel, September 28, 2017, © Kantar Worldpanel
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Estee Lauder Appoints Smith As SVP Of Global Information Services And CIO

September 28, 2017: 12:00 AM EST
Estee Lauder Companies Inc. has named Michael Smith as the company's senior vice president of Global Information Services and chief information officer. Smith began started performing his tasks on August 28, 2017, and is reporting to EVP and CFO Tracey T. Travis. Smith comes with considerable experience in information technology, combined with years of performing management and leadership roles.
"The Estee Lauder Companies Appoints Michael Smith to lead Global Information Services as Senior Vice President and Chief Information Officer", Estée Lauder, September 28, 2017, © The Estée Lauder Companies Inc.
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Procter & Gamble Makes Advertising More Accessible For Blind People

September 28, 2017: 12:00 AM EST
Procter & Gamble has changed its advertising to expand diversity and inclusivity. Described by the company as an ongoing process, the changes include making most of its advertisements consumable by blind people. Sam Latif, a consultant and leader of the company's people with disabilities affinity group, has been a driving force for P&G's efforts to make its advertising more accessible for people with disabilities.
Leonie Roderick , "P&G rethinks advertising to make it more accessible", Centaur Communications Ltd, September 28, 2017, © Centaur Communications Ltd
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CeraVe Joins Other Brands Benefiting From Strong Interest In Facial Cleansers

September 25, 2017: 12:00 AM EST
Sales of prestige skin care products in chain drug stores grew six percent in the second quarter to $1.4 billion, thanks to newer brands and products, and innovation from smaller players that meet a consumer desire for “discovery and uniqueness," according to NPD Group. Mass market skin care grew as well, albeit slightly slower than premium offerings. Facial cleansers and moisturizers – favorites of Millennials –  have supplanted anti-aging products. L’Oréal’s CeraVe line of facial cleansers benefited from social media-generated word-of-mouth buzz, as sales bumped up 12.8 percent. Other facial cleansers performing well included Biore (up 13 percent), Olay (up 8 percent), and Garnier's Skinactive line, whose volume rose 65 percent.  [Image Credit: © CVS  ]
"K-Beauty, natural brands bring energy to skin care", Chain Drug Review, September 25, 2017, © Chain Drug Review
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L’Oreal And Nestle To Face Ownership Options For French Cosmetics Group

September 22, 2017: 12:00 AM EST
The death of heiress Liliane Bettencourt, whose family owns 33 percent of L’Oréal, will likely force key investors to address the company’s ownership structure. Nestlé SA, which owns 23 percent, agreed with the Bettencourts not to increase stakes in L’Oréal, but this agreement expires in six months.  Nestlé could then purchase a controlling share in L’Oréal but is more likely to sell its stake, a move that would force L’Oréal to accept wider (and potentially hostile) ownership or opt to invest further funds in the company, boosting earnings per share but reducing funds available for acquisitions.  For Nestlé, the resulting 24 billion euro windfall brings a dilemma. It could payout funds to appease shareholders and especially its activist investor, Third Point, or use the funds to double down on its currently lackluster food and nutrition business.
Andrea Felsted et al., "A Historic Moment for L'Oreal... and Nestle", Bloomberg Gadfly, September 22, 2017, © Bloomberg Finance L.P.
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More Women In US Prefer Facial Skincare Products With Natural Ingredients

September 18, 2017: 12:00 AM EST
In the US, 40‒50 percent of women who use facial skincare products prefer those with natural or organic ingredients, according to The NPD Group's Women's Facial Skincare Consumer Report 2017. Data from the market research group also revealed that women actively search for products that do not have harmful ingredients, such as fragrances, parabens, and sulfates. Also, 48 percent of women believe they have sensitive skin, compared with 44 percent in 2015.
"For Nearly Half of U.S. Women Using Facial Skincare Products, Ingredients Determine their Purchases", NPD, September 18, 2017, © The NPD Group, Inc.
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Skincare Products Get A New Lease On Life Around The Globe

September 8, 2017: 12:00 AM EST
L'Oréal sees the skincare market reviving globally, especially in China, and that’s a “good phenomenon,” according to CEO Jean-Paul Agon. Skincare sales at the company are up by single-digit rates. Active Cosmetics was its second-biggest growth story in the first six months of the year, behind L’Oréal Luxe, which grew 15.4 percent. The consumer division, however, was its second-weakest in the first half of fiscal 2017, with sales up 3.8 percent to about $6.4 billion, hurt particularly by mass market makeup in the U.S. L'Oréal thinks the reasons might be “a certain transfer into higher-price items and maybe a reallocation of [consumer] spending" to different categories.
Jamie Hammon, "L'Oréal Benefits From 'Skin-Care Comeback,' With Mass Makeup Slowing", Rose Sheet, September 08, 2017, © Informa plc.
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Acquisitions, Divestitures, Keep L'Oréal Growing

September 1, 2017: 12:00 AM EST
L'Oréal is rapidly gaining on household and personal products market leader Unilever in the international top 30 companies list compiled by Happi.com. Despite the company’s agreement to sell The Body Shop to Natura – “the best new owner we could imagine to nurture the brand,” said CEO Jean-Paul Agon – the company grew in size after acquiring CeraVe, AcneFree, and Ambi from Valeant for $1.3 billion. Last year, L'Oréal acquired IT Cosmetics for $1.2 billion and Atelier Cologne. The Active Cosmetics unit, parent of CeraVe and other product lines, saw sales rise 5.7 percent, driven by a 12 percent increase in La Roche-Posay sales. The division is also ramping up efforts to reduce skin cancer with an array of sun care products. [Image Credit: © L'Oréal ]
"The International Top 30: An emerging trend", News release, Happi.com, September 01, 2017, © Rodman Media
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Americans Are Woefully Ignorant Of How To Properly Wash Their Faces

September 1, 2017: 12:00 AM EST
A national survey sponsored by L’Oréal’s CeraVe skincare brand found that 80 percent of Americans are not cleaning their faces properly, making mistakes like using bath wash or hand soap, water alone, or not washing at all. The survey of 1,000 adult Americans found that 60 percent feel uninformed about proper skin cleansing methods. Nearly two-thirds had no idea what ingredients to look for when purchasing a facial cleanser, and fewer than 10 percent had heard of the skin ingredients called ceramides – a key ingredient of the CeraVe line of products – that restore moisture and strengthen the skin barrier. A N.Y dermatologist said the results are “troubling” but not surprising. [Image Credit: © Dr. Cynthia Bailey ]
"National Study Reveals Up to 80 Percent of Americans Wash Their Face Incorrectly", News release, CeraVe, September 01, 2017, © CeraVe
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European Union Grants CeraVe Hypoallergenic Trademark

August 25, 2017: 12:00 AM EST
The European Union’s Intellectual Property Office in August granted a trademark to Valeant Sp. z o.o. sp. j., Coria Laboratories, Ltd., for “CeraVe Hypoallergenic.” The trademark (016162851) was granted by the Office for Harmonization Trademark and Design in the Internal Market. Valeant, former owner of the CeraVe brand, filed for the trademark In December 2016.
"EU OHIM Trademark and Design grants trade mark "016162851 - CeraVe HYPOALLERGENIC" to Valeant Sp. z o.o. sp. j., Coria Laboratories, Ltd.", Plus Patent News, August 25, 2017, © Plus Media Solutions Private Limited
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Sephora Launches Online Store In India

August 23, 2017: 12:00 AM EST
Beauty retailer Sephora has launched its own online store, sephora.nnnow.com, in India. Combining the company's online and offline stores, the online channel will let the brand reach consumers across the country. According to the company, the online store will feature makeup, skincare, fragrances, bath, and body care products, as well as the rest of its product lineup.
Bhagyashree Nair, "Sephora goes online exclusively only at sephora.nnnow.com", ETRetail.com, August 23, 2017, © ETRetail.com
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Ulta Beauty's Loyal Customers Empower It Against Amazon, Other Online Retailers

August 23, 2017: 12:00 AM EST
Ulta Beauty's loyalty program, as well as the unique experience the beauty retailer offers to its customers, will allow it to compete with online retailer Amazon, according to investment bank and securities firm Jefferies. Also, Ulta Beauty's business model can hold its own against the growing threat of online retail. Jefferies analyst Stephanie Wissink said the company's loyalty program has 24.5 million members and they account for 90 percent of the retailer's total sales.
Tae Kim, "Here's one retailer that may survive the Amazon onslaught because its customers are so loyal", CNBC.com, August 23, 2017, © CNBC LLC
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L’Oreal Seeks U.S. Marketing Chief For CeraVe Products

August 18, 2017: 12:00 AM EST
L’Oreal is looking to hire a New York-based marketing manager for its CeraVe anti-aging cosmetics line. The company’s help-wanted ad describes a manager who will create and execute sustainable, consumer-centric plans involving all elements of the marketing mix; launch new products; coordinate U.S. marketing campaigns; and conduct routine business analysis, among other responsibilities. The company prefers someone with an MBA, but at least an undergraduate marketing degree, and several years’ experience. [Image Credit: © CeraVe ]
"JOB POSTINGS: Manager, Marketing – CeraVe", L’Oreal, August 18, 2017, © L’Oreal
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Estee Lauder Posts Strong Revenue Gains In FY 2017

August 18, 2017: 12:00 AM EST
Estee Lauder reported net sales grew 9 percent to $2.89 billion in the quarter ending June 30, 2017, compared with the same period in the previous year. According to the beauty brand, recently acquired Too Faced and BECCA contributed about 3.5 percentage points to the total sales growth. For fiscal 2017 fourth quarter, the company reported net earnings of $229 million, compared with $94 million in the previous year. Diluted net earnings per common share was $.61, compared with $.25 in the same period of the previous year.
"The Estee Lauder Companies Delivers Strong Fiscal Year 2017 Results", The Estée Lauder , August 18, 2017, © The Estee Lauder Companies
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The Body Shop Launches Natural Hair And Scalp Care Product In Sri Lanka

August 17, 2017: 12:00 AM EST
Beauty retailer The Body Shop has launched the Fuji Green Tea Cleansing Hair Scrub haircare product in Sri Lanka. Inspired by a combination of Japanese green tea, mint menthol, salt crystals, and Community Trade honey from Ethiopia, the product is designed to deal with scalpcare problems caused by exposure to heat, pollution, and other harmful external factors. Faithful to the company's “Enrich, not Exploit” corporate principle, the product's ingredients are fully vegetarian, free from parabens, and sourced from sustainable suppliers.
"Refreshingly clean hair with The Body Shop’s Fuji Green Tea Hair Scrub", Daily Mirror, August 17, 2017, © Wijeya Newspapers Ltd.
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L'Oreal India Poaches Vodafone's Media Chief Neel Pandya

August 11, 2017: 12:00 AM EST
L'Oreal India has named Vodafone India's national media and digital head Neel Pandya as its new national head of media. Neel joined Vodafone in 2014 as media manager and was promoted to national media and digital chief in 2016. He managed the launch of the telecommunications company's launch of a Twitter Brand Emoji, India's first, for Vodafone's IPL Campaign in 2016.
Satrajit Sen, "Exclusive: Vodafone’s National Media Head Neel Pandya Joins L'Oréal India", adageindia, August 11, 2017, © Times Internet Limited
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Estee Lauder Names Richard Leader Of Travel Retail For Europe, Middle East, And Africa

August 7, 2017: 12:00 AM EST
Estee Lauder Companies announced the appointment of Bruno Richard as vice president and general manager of the company's Travel Retail Europe Middle East and Africa division. Effective August 1, 2017, Richard replaces Sue Fox who was named general manager of the company's Japanese affiliate. Richard reports to Travel Retail Worldwide SVP and general manager of business operations, Israel Assa.
Helen Pawson, "Bruno Richard named Estée Lauder Vice President General Manager Travel Retail EMA", The Moodie Davitt Report , August 07, 2017, © The Moodie Davitt Report
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Revlon Reports Strong Net Sales Jump In 2Q 2017

August 7, 2017: 12:00 AM EST
Beauty brand Revlon, Inc., reported net sales jumped 32.1 percent to $645.7 million in the quarter ending June 30, 2017, compared with the same quarter in the previous year. On a Pro Forma basis, however, net sales declined 5.3 percent, or 3.9 percent XFX, compared with the same quarter in the previous year. According to the company, operating income was $4.7 million, compared with $52.4 million, or $21.6 million on a Pro Forma Adjusted basis, compared with $50.8 million. Revlon reported net loss of $61 million, compared with $86.8 million in the previous year.
"Revlon Reports Second Quarter 2017 Results", Revlon, August 07, 2017, © Revlon Consumer Products Corporation
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CeraVe Achieves Cult Status On Social Media

August 5, 2017: 12:00 AM EST
L’Oréal’s CeraVe is the drugstore skincare brand that is followed closely on Reddit’s huge Skincare Addiction thread patronized by dermatologists, experts, and full-blown skin care lovers. It has turned CeraVe into a “legit cult-favorite and desert-island necessity.” Launched in 2005 with a cleanser, moisturizing lotion, and moisturizing cream, the brand has expanded to include a full line of moisturizers, cleansers, body washes, and SPFs. Visitors to the Skincare Addiction thread on Reddit focus on CeraVe’s ability to get rid of stubborn breakouts and moisturize oily skin without aggravation. A key to the success is CeraVe’s low-cost, easy-to-find products that work with all skin types.
Ruby Buddemeyer, "How CeraVe Became the Internet’s Cult-Favorite Drugstore Brand", stylecaster, August 05, 2017, © stylecaster
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L’Oréal Displays Beauty Innovations At Paris Technology Show

August 3, 2017: 12:00 AM EST
L’Oréal showcased its latest beauty innovations at Viva Technology Paris in June. Lancome, Kerastase, L'Oreal Paris, La Roche-Posay and L'Oreal Professionnel showed how they applied advanced digital technologies to create personalized services for consumers. The L’Oréal display area in the center of the Hall of Tech also included a startup corner highlighting partnerships with young companies in the area of human resources. Among other innovations, the company presented in Europe for the first time Lancome's Le Teint Particulier Custom Made Foundation that matches skin tone to a personalized foundation at the point of sale. [Image Credit: © L’Oréal  ]
"L’Oreal presents its connected beauty innovations and partnerships with startups at Viva Technology Paris 2017 ", L’Oréal, August 03, 2017, © L'Oréal
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Active Cosmetics Are A Rising Star In L’Oréal’s Firmament

August 2, 2017: 12:00 AM EST
L’Oréal’s half-year financial results shed some light on the hot “active cosmetics” trend in the beauty industry. The company’s Active Cosmetics Division showed a sales growth rate of 11.1 percent through the end of June, and 4.6 percent like-for-like. Profit was 26.7 percent, compared with 27.7 percent a year ago. The division includes brands with derma/pharmaceutical profile and image, and are sold in healthcare outlets. They include Vichy, La Roche-Posay, and SkinCeuticals, “dermocosmetics” developed and endorsed by dermatologists, pediatricians, cosmetic doctors. North America is the number one contributor to the division's growth, reflecting the successful integration of CeraVe into the portfolio, and the dynamism of SkinCeuticals and La Roche-Posay. [Image Credit: © CeraVe ]
Lucy Whitehouse, "Spotlight on active cosmetics: growth accelerating as trend becomes mainstream", CosmeticsDesign-Europe.com, August 02, 2017, © William Reed Business Media Ltd
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Proper Skin Cleansing Is Apparently Not An American Talent

August 1, 2017: 12:00 AM EST
A national survey or 1,000 American men and women found that facial cleansing – and skin cleaning in general – is not a major skill. Eighty percent err when cleansing their face, according to the CeraVe study, which also found that: 60 percent of Americans are generally unaware of how to properly cleanse their skin; more than half use bath wash or hand soap to cleanse their face (a third use only water); and nearly two thirds (65 percent) are clueless when it comes to ingredients to look for when shopping for a facial cleanser. Sixty-three percent don't know what those ingredients are for. The survey was conducted by the makers of skincare brand CeraVe to mark National Cleanse Your Skin Week. [Image Credit: © CeraVe ]
"National Study Reveals Up to 80 Percent of Americans Wash Their Face Incorrectly", News release, CeraVe, August 01, 2017, © CeraVe
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L’Oréal CEO Says CeraVe Line Doing Well, Will Expand To Europe In 2018

July 28, 2017: 12:00 AM EST
In a conference call with analysts in June discussing six-month sales and profit performance, L’Oréal CEO Jean-Paul Agon [left] commented on the progress of its newly-acquired CeraVe skincare product line. According to Agon, CeraVe is “already contributing with double-digit growth” in the U.S. market. And the company’s globalization strategy includes a plan to expand CeraVe to Europe beginning in mid-2018, “because we need some time to adapt the formulations for Europe, but it would be deployed next year.” CeraVe was acquired from Canada’s Valeant in March 2017 and is now part of the fast-growing Active Cosmetics division. [Image Credit: © L’Oréal ]
"L'Oreal's (LRLCF) CEO Jean-Paul Agon on First Half 2017 Results - Earnings Call Transcript", Seeking Alpha, July 28, 2017, © Seeking Alpha
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Unilever Employs Accenture To Build Cloud Computing-Based Trade And Marketing Solutions

July 25, 2017: 12:00 AM EST
Unilever signed a contract with Accenture to deploy the Accenture Cloud Trade Promotion Management and Accenture Cloud Retail Execution to create a common system for the consumer goods company's trade and marketing operations. Based on the Salesforce cloud computing platform, the Accenture Cloud solutions integrate Accenture's expertise on front-office consumer goods industry and Salesforce's top customer relations management solution with native cloud, mobile, social, data science, and artificial intelligence capabilities. Also, Accenture will provide Accenture NewsPage, which would let Unilever create a single system for managing the company's network of third-party distributors.
"Unilever to Enhance Trade and Sales Activities By Moving to Accenture Cloud Solutions for Consumer Goods Built on the Salesforce Platform", Business Wire, July 25, 2017, © Business Wire, Inc.
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Shiseido Recalls Body Wash Products

July 21, 2017: 12:00 AM EST
Shiseido Company, Limited, announced a voluntary recall of a number of body wash products manufactured in January to July, 2017. Made at the company's Kuki Factory in Japan, the 23 products covered by the recall announcement include Kuyura Body Care Soap H JB, Kuyura Body Care Soap H, and Kuyura Body Care Soap YJB. Some of the products are marketed in Japan, others in overseas markets, and others sold in both local and international markets.
"Notice and Apology Regarding Voluntary Recall of Body Wash Products", Shiseido, July 21, 2017, © Shiseido Company, Limited
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Sephora Opens First Studio Store Concept In Boston

July 21, 2017: 12:00 AM EST
Beauty retailer Sephora opened its first Sephora Studio, the company's smallest store, in Boston, Massachusetts. Integrating various digital tools, the store concept aims to provide customers with optimized shopping experience during and after store visit. Also, the store offers the company's digital-enhanced beauty care services, including the Sephora Digital Makeover Guide. According to the company, the store's consultants are equipped with the highest levels of certification they can earn from Sephora.
"SEPHORA Pioneers New Retail Innovation with Launch of First Small-Format Concept Store", Business Wire, July 21, 2017, © Business Wire, Inc.
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Unilever’s Tinkering With Marketing Spending Boosts 2nd Q Profits

July 20, 2017: 12:00 AM EST
Unilever’s second quarter financials mostly beat Wall Street expectations – sales growth fell three percent short – but the rise in profit came from cuts in marketing expenses. In April the company said about $2.3 billion of its planned three-year $7 billion cost-cutting program would come from marketing and overhead. During the first half of this fiscal year, however, nearly a third of the cuts came only from marketing; half were attributable to both marketing and overhead. The company is cutting ad agency and production spending, but marketing spending overall will rebound in the second half when 60 percent of Unilever's new-product launches for the year will take place. [Image Credit: © Unilever ]
Jack Neff, "Unilever Cuts Agency Fees and Production Costs, but a Media Surge Looms", Advertising Age, July 20, 2017, © Crain Communications
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Unilever Posts Stronger Revenue Performance In 1H 2017

July 20, 2017: 12:00 AM EST
Unilever said net profit rose to €3.11 billion, or $3.58 billion, for the six-month period ending June 30, 2017, compared with €2.51 billion in the previous year. According to the company, revenue grew to €27.72 billion from the previous year's €26.28 billion. Gross margin improved by 40bps to 43.1 percent, pushed by margin-accretive innovations and acquisitions, the company said.
"Unilever 2017 First Half Results", Unilever, July 20, 2017, © Unilever
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Revlon Awards Global Ad Account To Grey; Media Account Goes To MediaCom

July 20, 2017: 12:00 AM EST
Revlon, Inc., said it has named Grey as the beauty brand's global creative agency of record. Also, the company announced it has appointed MediaCom as its global media agency of record. Grey will manage the company's most important brands, Revlon and Elizabeth Arden, as well as the rest of its brand lineup.
"Revlon Selects WPP’s Grey and MediaCom as Global Agencies of Record", Revlon, July 20, 2017, © Revlon Consumer Products Corporation
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Asia Pacific Accounts For Over A Third Of Anti-Aging Beauty And Personal Care Products In 2016

July 20, 2017: 12:00 AM EST
In 2016, 37 percent of new anti-aging beauty and personal care products were launched in the Asia Pacific region, up from 28 percent in 2014, according to Mintel. Data from the market research firm report, Mintel Global New Products Database, revealed the region is second only to Europe, which accounted for 40 percent of product launches. South Korea and Japan accounted for 23 percent each of total product launches in the APAC region, with China ranking third with 22 percent. Thailand and India, with 7 percent and 6 percent, respectively, round up the top 5 markets in Asia for product launches.
"Over one third of the world’s anti-ageing beauty and personal care products were launched in Asia Pacific in 2016", Mintel, July 20, 2017, © Mintel Group Ltd.
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Walgreens Adds UK Brand Sleek MakeUP To Beauty Lineup

July 17, 2017: 12:00 AM EST
Walgreens said it will start selling Sleek MakeUP brand of cosmetics at more than 150 stores and on Walgreens.com. One of the fastest-growing mass-market beauty brands in the UK, Sleek MakeUP was acquired by Walgreens Boots Alliance in 2015. Created by a local beauty entrepreneur in East London, the brand seeks to cater to the needs of women of color who were faced with limited choices in the cosmetics market.
"Walgreens Continues to Differentiate its Beauty Offering with Sleek MakeUP", Walgreens.com, July 17, 2017, © Walgreens.com
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L’Oréal Uses Bioprinting To Create Live Skin Tissue For Cosmetics Testing

July 8, 2017: 12:00 AM EST
The FDA may not require it, but L’Oréal says it has ended live-animal testing of new cosmetics and has turned to alternatives such as EpiSkin, a lab-grown human flesh-like tissue available in more than 100,000 samples representing numerous ethnicities. And lately the company has partnered with biotech Organovo to apply advanced 3-D bioprinting technology (left) to create skin tissue with hair follicles. The technology would allow mass production of skin tissue for lab testing. It is not unlikely that the 3-D printed tissue will become, like EpiSkin, a profit center for L’Oréal. [Image Credit: © L’Oréal  ]
Laura Goldman, "L’Oreal Grows Human Skin to Replace Animal Testing", Care2, July 08, 2017, © Care2.com, Inc.
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Vaseline Is World's Leading Brand Of Hand And Body Care Products, Nielsen Says

July 3, 2017: 12:00 AM EST
Unilever's Vaseline is the leading brand of hand and body care products in the world, according to Nielsen Retail Measurements. Data from the market research firm revealed the brand sold 470 million units in 2016, more than any other brand. Also, the brand's growth has been driven by several factors, including its Vaseline Healing Project initiative, and by strong sales in emerging markets, such as India, Indonesia, and Thailand.
"Vaseline named the world’s No.1 hand and body care brand", Unilever, July 03, 2017, © Unilever
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Prospects For Anti-Aging Market Are Rosy

June 28, 2017: 12:00 AM EST
The global anti-aging market will experience a compound annual growth rate of 7.7 percent over the next eight years, according to a report. Researchers break out future performance of anti-aging products, devices, and treatments, by demography (viz., Generation X, Baby Boomer, Generation Y). Anti-wrinkle products, which include dermal fillers and botox, will grow significantly because of healthy sales of botulinum toxin, and a growing awareness among women about anti-wrinkle milk, moisturizers, creams, gels and serums. The report, “Global Anti-Aging Market Size, Share, Development, Growth and Demand Forecast to 2025,” is available from P&S Market Research. [Image Credit: © L’Oréal]
"Anti-Aging Market to Witness 7.7% CAGR till 2025: P&S Market Research", News release, P&S Market Research, June 28, 2017, © P&S Market Research
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Procter & Gamble, Unilever Spend Less On Digital Advertising

June 26, 2017: 12:00 AM EST
Procter & Gamble and Unilever reduced their digital advertising spend by 41 percent and 59 percent year-over-year, respectively, according to MediaRadar. Data from the advertising intelligence company revealed P&G ran ads on 978 websites in January to May 2017, a 33-percent drop from the same period in the previous year. Unilever ran ads on 540 sites in 2017, an 11-percent decline from the same period in 2016. Although P&G ran ads on 712 of the same websites in 2016 and 2017, the company cut its spending on 560 sites by 79 percent overall. Unilever cut its spending by 57 percent on 155 of the 268 sites it ran ads on during the period.
Tanya Dua, "Two of the world’s biggest advertisers are cutting back on their digital ad spend", Business Insider, June 26, 2017, © Business Insider Inc
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Failure To Arouse Interest In The U.S. Drives L’Oréal To Pull Decléor Brand

June 26, 2017: 12:00 AM EST
French skincare brand Decléor, which L’Oréal acquired along with Carita from Shiseido three years ago, failed to make a dent within the professional channel in the U.S. After a year, the brand was carried at only 350 locations in the U.S., despite a brand refresh that included a new logo, new advertising and promotional materials, and a U.S. ambassador, celebrity facialist Mzia Shiman. L’Oréal pulled the plug on the aromatherapy-based face and body products in the U.S. market as of June 30. [Image Credit: © Decléor ]
Rachel Strugatz , "L’Oréal Benches Decléor Brand in the U.S.", Women’s Wear Daily, June 26, 2017, © Penske Media Corporation
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Timely, Relevant – Very Short – Ads Are L’Oréal’s Social Media Holy Grail

June 26, 2017: 12:00 AM EST
Market research suggests that consumers using smartphones are swiping quickly past – i.e., ignoring – ads adapted from traditional 30-second TV spots. Enter a new ad standard, pushed by social media platforms like Facebook and Snapchat: the super short six-second spot. L’Oréal has partnered with Google on an initiative – dubbed “Media Bets” – that will analyze data on the fly on what content is currently engaging eyeballs on YouTube. L’Oréal will use the data to develop timely, relevant, responsive six-second ads to run just before videos. Company media chief Nadine McHugh says it’s all about “a value exchange with consumers” in a seriously “time-challenged environment.” [Image Credit: © L’Oréal / YouTube ]
Mike Shields, "L'Oreal is changing its ads because you have no attention span", Business Insider , June 26, 2017, © Business Insider Inc
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Still Not Sure How To Measure The ROI Of It All, L’Oréal Pushes On With Digital

June 23, 2017: 12:00 AM EST
Despite a lack of evidence that its forays into the digital world are actually paying off, L’Oréal continues to do what it can to stay current with advanced technologies. In fact, it wants to do ”even better.” The latest of these technologies is voice search – think Amazon’s Alexa and Apple’s Siri – which the company believes will account for a fifth of all online searches within 18 months. The company wants to be at the forefront of that trend, a unique opportunity to tell consumers about brands and their stories. Lurking in the background of all this, however, is the ongoing “obsession” with the ROI of digital which, the company admits, it hasn’t quite figured out how to measure. [Image Credit: ©   L’Oréal]
Leonie Roderick, "L’Oreal prioritises voice search as AR struggles to ‘ramp up’", Marketing Week, June 23, 2017, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Sephora Digital SEA Adopts Advanced Personalization Technology

June 22, 2017: 12:00 AM EST
Sephora Digital SEA (formerly Luxola) is implementing Dynamic Yield's personalization technology stack technology to tailor individualized e-commerce experiences to each customer.  Sephora SEA is responsible for the e-commerce activities of Sephora across South East Asia, Australia and New Zealand. With Dynamic Yield’s technology, Sephora SEAcan provide individualized beauty product recommendations on website pages based on country and prior shopping behavior. A Sephora SEA spokesman said personalization is “at the core of our e-commerce strategy.” [Image Credit: © Sephora ]
"Sephora SEA Chooses Dynamic Yield to Personalize the Entire Customer Journey", News release, Dynamic Yield, June 22, 2017, © Dynamic Yield
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Unilever Continues To Realign Agency And Ad Tech Relationships

June 21, 2017: 12:00 AM EST
Unilever and British advertising/PR firm WPP announced they are investing in mobile creative management platform Celtra. The move furthers Unilever’s goal of boosting and applying creative technology innovation while reducing associations with ad agencies. As Unilever gets more involved in data and ad tech it has cut the costs and complexities of advertising across its 400+ brands. Celtra has been providing top brands with the ability to connect operational data, creative, advertising and analytics. The company has worked for several years with Unilever and with WPP’s Mindshare. [Image Credit: © Celtra ]
Alison Weissbrot , "Unilever And WPP Stake A $15 Million Claim In Celtra – A Clear Sign Of The Agency/Client Relationship In Flux", AdExchanger, June 21, 2017, © AdExchanger.com
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