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Stunted Mideast TV Ad Market Could Get A Boost If Audiences Could Be Accurately Measured

April 7, 2013: 12:00 AM EST
Data on audience size is so unreliable in Mideast countries that big TV ad-spenders – General Motors, Unilever, Ford, etc. – cannot tell if the dollars they spend will get their message to the desired audiences. That means potential advertisers are backing away from TV ad spending, leaving the ad market underdeveloped. To remedy the problem, broadcasters, telecom operators and advertisers are working together to develop “people meters” that measure audiences in real-time and accurately value TV ad slots. Use of such meters could boost ad spending in the UAE and Saudi Arabia by 50 percent.
Rory Jones, "Mideast Firms Aim to Boost Region's TV Ad Spending", The Wall Street Journal, April 07, 2013, © Dow Jones & Company, Inc
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L'Oréal USA Opens Nomination For Women In Technology Awards

April 5, 2013: 12:00 AM EST
L'Oréal USA called for nominations to the 2013 L'Oréal USA Women in Digital NEXT Generation Awards. An initiative that focuses on women working in digital marketing, technology, and information technology jobs, the program offers women entrepreneurs opportunities to address the cosmetics industry with technology created by women. For 2013, the program will choose three women-led companies to pilot their technology with L'Oréal brands. These companies will be introduced to investors and executives and receive mentoring assistance from members of the advisory board, as well as from program partners.
"L'Oreal Continues to Support Women in Technology", Consumer Goods Technology, April 05, 2013, © Edgell Communications
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L'Oréal East Africa Launches BB Cream In Kenya

April 4, 2013: 12:00 AM EST
L'Oréal East Africa launched the Garnier  BB Miracle Skin Perfector in Kenya. Make-up artist Muthoni Njoba and her team of professionals joined the launch to provide guests with make-up and beauty tips. Garnier BB the company claims offers women an easy solution to their morning beauty ritual. The product offers several benefits including providing immediate smoothness for the skin, covering lines and imperfections, and brightening the skin.
"Garnier BB Miracle Skin Perfector launched in Kenya", capitalfm.co.ke, April 04, 2013, © Capital Group Limited
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Focus On Beauty Drives L’Oréal Innovation And Growth

April 2, 2013: 12:00 AM EST
L’Oréal posted sales growth of 10 percent in nominal terms and 5 percent in organic terms for fiscal year 2012, driven by the company's focus on the beauty market. Unlike its rivals, such as Procter & Gamble and Unilever whose business operations cover a wider range of market segments, L’Oréal focuses solely on cosmetics. L’Oréal says it allocates 3.5 percent of its total revenue, or about $800 million, to research and development. Integrating R&D results into advanced product developments is another area in which L’Oréal excels. Other strengths of L’Oréal include its ability to identify future market trends even in the non-conventional beauty market channels and segments.
Oru Mohiuddin, Senior Analyst, "What Makes L’Oréal ‘Worth it’?", Euromonitor International, April 02, 2013, © Euromonitor International
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Procter & Gamble Awards Pinterest Marketing Contracts To Pingage

March 26, 2013: 12:00 AM EST
Procter & Gamble awarded contracts to Cincinnati, Ohio-based startup Pingage to manage the pilot marketing projects of two P&G brands on social network Pinterest. Despite Pinterest's record-breaking growth rate, many of the largest brands have no presence there, and those who do have relatively few followers. Some social marketers, however, believe that, compared with the more popular social networks Facebook and Twitter, Pinterest is a more effective and more marketer-friendly platform.
Jack Neff, "Cincinnati Startup Pingage Signs With P&G to Bring Business to Pinterest", Advertising Age, March 26, 2013, © Crain Communications
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Sephora Upgrades Online Retail Operations As Segment Posts Strong Growth In Australia

March 22, 2013: 12:00 AM EST
Sephora revamped its online retail operations by upgrading its online store, adding specialized search functions, enhanced its mobile Web and iOS apps, and putting iPad tablets in more than 100 of its bricks-and-mortar retail stores. Also, the retailer has expanded its social media presence, with its Pinterest followers spending 15 times more than its Facebook followers. Sephora's online moves reflect the transformation of the retail industry as a whole. In Australia, for example, online sales grew 27 percent to $13 billion in the year ending January 2013, according to the National Australia Bank's latest Online Retail Sales Index report. Market channels are becoming less distinct, with shoppers using their smartphones to check prices of merchandise while they are actually in the store, and consumers using their smartphones, tablets, desktop PCs, or going to the retail store depending on the time of the day.
Simon van Wyk , "Sephora’s beauty is more than just skin deep", Marketing, March 22, 2013, © Niche Media Pty Ltd
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Demand For Multifunction Products Helps Drive Growth In Color Cosmetics Market Worldwide

March 22, 2013: 12:00 AM EST
Consumers worldwide spent about $4.6 billion monthly on color cosmetics in 2012, driven in part by demand for beauty products that come with multifunctionality, according to Euromonitor International. Cosmetics companies have introduced products that feature beauty balm (BB) and, hence, function as moisturizer, primer, illuminator, and even as foundation. Nail polish also posted significant growth in 2012, with developed markets accounting for a large portion of growth, which reached $45 billion. For example, in the United States, the nail polish segment expanded with a compound annual growth rate of 17 percent in 2007 to 2012. Other top 10 growth markets include Germany, Italy, and France.
Rob Walker, "Multifunctionality: The Sweet (and Sour) Spot for Color Cosmetics", GCI Magazine, March 22, 2013, © Allured Business Media
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L'Oréal Professionnel Canada Adopts MCF Tech's Cloud-Based Monitoring System

March 22, 2013: 12:00 AM EST
L'Oréal Professionnel Canada chose MCF Technology Solutions to develop the cosmetics company's cloud-based tracking system for field staff and resources. Features of the cloud-based system include means of managing the company's resources and schedules for educational and training session held in its salons and other venues in Canada. Using its QuickBase platform, MCF Tech designed the cloud-based system to be easily accessed and updated from any device with an Internet connection. Also, the system meets L'Oréal's need for an online database that monitors the availability and other information related to contractor artists in the country.
"L'Oréal Professional, Division of L'Oréal Canada, Selects MCF Tech to Develop Cloud-based, Internal Tracking Solution for Training and Educational System", PRWEB, March 22, 2013, © Vocus PRW Holdings, LLC
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L'Oréal Wields New Tailored Products To Cut P&G's Lead In China's Personal Care Market

March 22, 2013: 12:00 AM EST
L'Oréal is relying on new products using traditional medical ingredients to cut its rival Procter & Gamble's lead in the beauty and personal care markets in China. More than 260 scientists are working L'Oréal's Shanghai research center to create products, including lipsticks and shampoos, designed for Chinese consumers. Examples of new products include a cosmetic balm for men seeking to cover up facial skin imperfections and skin serums derived from white fungus, ginseng, and a parasitic mushroom known as cordyceps. L'Oréal's share of the market, forecast by Euromonitor to reach $34 billion in 2013, rose to 11 percent in 2011 from 9 percent in 2008. P&G lost 1.6 percentage points to 15.8 percent in 2011.
"L’Oreal Eats Into P&G’s China Lead With Mushroom Lotions", Bloomberg , March 22, 2013, © BLOOMBERG L.P.
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Sephora USA Promotes Ecommerce Executive Who Helped Grow Retailer's Online And Mobile Businesses

March 22, 2013: 12:00 AM EST
Cosmetics retailer Sephora USA Inc. appointed Julie Bornstein as chief marketing and digital officer, making her in charge of the company's brand and store marketing, as well as its online retail. Bornstein's appointment highlights the retailer's rise as an online retailer, with ecommerce sales growing 21.7 percent to $130.2 million in 2011 from $107 million in 2010. During her term as senior vice president of Sephora Digital, Bornstein also helped the company launch its mobile retail operations.
Thad Rueter, "Beauty products retailer Sephora promotes an e-commerce executive", Internet Retailer, March 22, 2013, © Vertical Web Media
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L'Oréal Supports Indian Magazine In Recognizing Women Achievers In India

March 21, 2013: 12:00 AM EST
L'Oréal sponsored the Indian magazine Femina's Women Awards 2013 held in Mumbai, India. Celebrating "Women of Worth" in India, the awards honored women in 17 categories, such as science, entrepreneurship, sports, art, and education. Femina's 50 years of pushing for women's welfare in India have made the magazine well known in the country for highlighting women and their achievements.
"Femina recognises India's top 'Women of Worth'", Best Media Info, March 21, 2013, © BestMediaInfo.com
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Unilever Encourages Partner Suppliers To Invest In Indonesia

March 20, 2013: 12:00 AM EST
Unilever called on its strategic foreign-based suppliers to invest in setting up manufacturing facilities in Indonesia to help ease the supply-chain bottleneck affecting the consumer goods company. Speaking at the company's Partner to Win event, Unilever chief procurement officer Marc Engel said the company has invited 32 key suppliers to review investment possibilities in the country. Market research firm McKinsey Indonesia forecast that 90 million people will have joined the country's consumer class, which represents business opportunities worth $1.8 trillion, in 2030.
Mariel Grazella, "Unilever calls on international suppliers to invest in Indonesia", The Jakarta Post, March 20, 2013, © PT. Bina Media Tenggara
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After The BRIC Countries, Sub-Saharan Africa Offers Huge Sales Potential For Unilever

March 19, 2013: 12:00 AM EST
The BRIC countries (Brazil, Russia, India, China) remain at the top of Unilever’s list of big potential FMCG markets. Rural India with its 700 million people presents one of the biggest opportunities. But, according to a Unilever official in India, the company sees excellent market potential in the sub-Saharan African countries, calling the region “the next frontier of growth”. Sub-Saharan Africa has 800 million people; the region’s GDP grows annually at five to six percent. Any countries with a population of more than 100 million have a “huge market potential,” according to Unilever COO Harish Manwani.
"Unilever sees Africa as major FMCG market", The Hindu Business Line, March 19, 2013, © The Hindu Business Line
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Beauty Brands Expand Digital Marketing Spend As More Women Shop Online

March 19, 2013: 12:00 AM EST
Cosmetics brands, including L'Oréal, Johnson & Johnson, and Estée Lauder, are investing more in digital marketing, as women increase their online shopping, according to BeautyHeaven chief executive Jackie Maxted. Reckitt Benckiser and Elizabeth Arden also increased their spending on digital marketing, Maxted said. Results of the survey conducted by beauty news and reviews Web site, BeautyHeaven, showed 30 percent of women make online purchases at least once a week; however, 61 percent of shoppers said they buy from an online shop regardless of its location.
Amy Kellow, "L'Oreal and Estee Lauder boost digital as women buy more beauty products online", Adnews, March 19, 2013, © Yaffa Publishing Group
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NAD Rules L'Oréal Was In Compliance With Industry Rules When It Discontinued In-Store Advertising For Mascaras

March 19, 2013: 12:00 AM EST
The United States-based National Advertising Division ruled that L'Oréal acted properly in discontinuing an in-store advertising campaign for mascaras. Procter & Gamble complained against the advertising, which it claimed also appeared in Canada and the United Kingdom, with a disclosure saying the images were enhanced in post-production to improve the appearance of the models' eyelashes. After receiving NAD's initial inquiry about the campaign, L'Oréal discontinued the advertising from retail stores in the United States.
"NAD Finds L’Oreal Acted Properly in Discontinuing Mascara Advertising that Incorporated Post-Production ‘Enhancement’ Disclosure", ASRC, March 19, 2013, © Council of Better Business Bureaus
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Swedish Market Court Finds L'Oréal Guilty Of False Advertising

March 15, 2013: 12:00 AM EST
Sweden's Market Court imposed a $155,040 fine on cosmetics and skincare company L'Oréal for misleading advertising for its anti-wrinkle products. Filed by the Swedish Consumer Agency, the false advertising complaint has alleged that the company had deceived consumers with its marketing claims that its face creams can remove signs of aging, including wrinkles. As part of the verdict, the company is no longer allowed to advertise products as capable of reducing wrinkles or having anti-aging effects. L'Oréal claims it was not guilty of misleading advertising claims nor has it violated the country's advertising rules.
Vanilla Sharma, "L’Oreal Slapped with a Fine of $155,000 in Sweden for Misleading Ads", Beauty World News, March 15, 2013, © Beauty World News
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Shiseido Announces Administrative Revamp And Personnel Transfers

March 14, 2013: 12:00 AM EST
Shiseido Co., Ltd. announced a number of changes in its administrative organization and executive assignments effective April 1, 2013. Changes include the integration of the company's Environmental Planning Department with the Corporate Social Responsibility Department, while the Environmental Planning Group will be established as a unit within the Corporate Social Responsibility Department. Also, certain functions of the company's Logistics Department, International Logistics Department, and Production Department will be consolidated to create the Supply Chain Management Department. Shiseido will also consolidate the research and development functions of its skincare, cosmetics, human materials, and innovative science research departments to establish the Cosmetics Research and Development Center and Cosmetics Basic Research Center.
"Shiseido Co., Ltd. to Make Administrative Changes and Transfer Personnel", Shiseido, March 14, 2013, © Shiseido Co.,Ltd.
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Estée Lauder Plans Large Expansion In Asia

March 13, 2013: 12:00 AM EST
Estée Lauder said it plans to hire thousands more staff in the next seven years in Asia as part of the cosmetics company’s expansion of its retail operations in the region. Company chairman William Lauder said the cosmetics manufacturer gets 42 percent of its revenue from the United States, while 37 percent comes from Europe, Middle East, and Africa. Asia-Pacific accounts for 21 percent. Online sales account for only a small part of the company’s sales, with retail stores and beauty salons being responsible for majority of total sales. While men’s grooming products account for only 5 percent of sales, the segment is expected to see stable growth, according to Lauder.
"Estee Lauder eyes big Asian expansion as mainland China sales roar", South China Morning Post, March 13, 2013, © South China Morning Post Publishers Ltd.
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Facial Skincare, Natural Products Driving Skincare Market In China, Study Shows

March 13, 2013: 12:00 AM EST
Facial skincare products account for 92 percent of the total skincare market in China, according to Mintel. Data also revealed strong growth potential for the market for beauty products with natural ingredients, with 90 percent of urban female consumers saying they prefer buying natural-ingredient products. Also, 80 percent of urban female consumers they always check the ingredients of skincare products before buying them. Moreover, 90 percent said they are concerned about the safety of skincare products.
"Mintel Beauty & Personal Care highlights growing potential for natural beauty products in China", Mintel, March 13, 2013, © Mintel Group Ltd.
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Estée Lauder Posts Strong Sales Growth In 2012, Driven By U.S. And Asia Markets

March 13, 2013: 12:00 AM EST
Estée Lauder reported sales grew 5 percent in 2012, driven by strong sales in the United States and Asia-Pacific which account for 40 percent and 20 percent of total sales, respectively. China accounts for about 25 percent of the company’s sales in Asia-Pacific, which grew almost 10 percent overall in the quarter ending December 2012. China accounts for about $500 million in annual sales, making the country the company’s third-largest market behind the United States and United Kingdom.
"Asia-Pacific And U.S. Prestige Beauty Demand Lifts Estée Lauder’s Outlook", Trefis, March 13, 2013, © Trefis
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L’Oréal Announces Strategy To Sustain Growth In India

March 13, 2013: 12:00 AM EST
L’Oréal announced its strategy to sustain growth in India. Described by the company as a three-pronged approach, the strategy includes development of new products at its Mumbai research and innovation center, introduction of products in smaller and more affordable packs, and launch of initiatives aimed at maximizing visibility and market awareness for its products in the country. For example, the company has introduced Garnier Colour Naturals hair-coloring products in small and single-use packs across India.
Lalitha Srinivasan, "L'Oreal draws up 3-pronged strategy for growth", The Financial Express, March 13, 2013, © The Indian Express Limited
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Cosmetics With Animal-Tested Ingredients Banned From European Union Markets

March 11, 2013: 12:00 AM EST
The European Union plans to announce a ban on the import and sale of cosmetics that contain ingredients tested on animals. Also, the EU is expected to expand its efforts to prompt other parts of the world, including China, to accept alternatives to animal testing. In 2004, the EU banned animal testing on cosmetics. While France-based L'Oréal said it plans to comply immediately with the ban, other representatives of Europe's cosmetics industry criticized the EU for putting the ban in place while no alternatives are ready yet for more complicated tests.
James Kanter, "E.U. to Ban Cosmetics With Animal-Tested Ingredients", New York Times, March 11, 2013, © The New York Times Company
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The Body Shop Holds Day For International Suppliers

March 7, 2013: 12:00 AM EST
The Body Shop recently held its third suppliers and innovation day, which saw the cosmetics retailer inviting and interacting with 55 international suppliers that work with the company on a strategic or collaborative basis. TBS director of international sourcing Jerome Courtaigne said the company established the event to incorporate suppliers to the brand and update them about company strategy and performance. Highlights of the event included keynotes by Institute of Purchasing Management director Gordon Crichton and Lego group purchasing director Michael McNulty, as well as awards for outstanding suppliers.
Michelle Yeomans , "The Body Shop invests in stronger foundations with suppliers as the brand expands", Cosmetics Design, March 07, 2013, © William Reed Business Media SAS
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Procter & Gamble Australia Managing Director Says Difficult To Foster Innovation In The Country

March 7, 2013: 12:00 AM EST
Procter & Gamble Australia managing director Maile Carnegie said promoting innovation in Australia is more difficult than it should be, due to the high cost of doing business, complicated regulations, and lack of focus and skills in some sections of the economy. For example, Oral B encountered significant concerns and obstacles when it launched a new toothpaste the company claims will help improve health care in Australia, according to Carnegie. Carnegie said she first worked at a local retailer of fruits and vegetables, and she also worked part time selling safety signs to construction companies. Roger Martin, dean at the Rotman School of Management, is the business leader that she admires the most, Carnegie said.
Marianna Papadakis , "CEO Q&A: Maile Carnegie, Procter & Gamble", BRW (Australia), March 07, 2013, © BRW/Digital Media
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Henkel Financials Indicate “Most Successful Year” Ever

March 6, 2013: 12:00 AM EST
Global supplier of consumer and industrial products Henkel reported a 5.8 percent increase in sales in fiscal 2012 to €16.5 million (US$21.4 million) and a profit of €2.3 million (US$3 million)., up 15. 1` percent over the prior year. CEO Kasper Rorsted said the financials showed that "2012 was the most successful year for Henkel so far … in a highly volatile and competitive market environment.” The company’s business sectors all performed well. Laundry and home care sales rose 4.7 percent; adhesive technologies sales grew 3.6 percent; and beauty care sales grew 3.1 percent. The company said fiscal 2013 will see more market volatility, but it is positioned strongly to compete.
"Henkel’s sales and earnings reaching record levels", Henkel, March 06, 2013, © Henkel AG & Co. KGaA
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Beiersdorf Posts Strong Sales Growth In 2012, Especially In Latin America

March 5, 2013: 12:00 AM EST
Beiersdorf reported sales rose 7.2 percent from €5.633 billion in 2011 to €6.040 billion in 2012, in nominal terms. Consumer Business Segment reported sales rose in organic terms by 4.9 percent, with earnings before interest and tax margin at 12.2 percent, up from the previous year's 11.5 percent. Earnings per share reached €2.07, with the company planning to propose a €0.70 per share dividend. Nivea brand sales grew 6.4 percent worldwide. Sales in Europe grew slightly at 0.6 percent, while the Americas region rose 12.6 percent. Latin America grew 17.7 percent, driven by good growth rates in Brazil. Sales grew 9.9 percent in the Africa, Asia, and Australia region.
"Beiersdorf on track – 2012 sales and earnings targets delivered", Beiersdorf, March 05, 2013, © Beiersdorf AG
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Pond's Partners With Supermodel Molly Sims To Push Luminous Product Line

March 4, 2013: 12:00 AM EST
Unilever's Pond's brand of skin-care products appointed fashion model Molly Sims as brand endorser. Pond's partnered with Sims to launch the Pond's 30-Day Luminous Photo Challenge contest and marketing campaign. With 30 prizes at stake, the contest calls on women to upload their photos to the brand's Facebook page. Sims' beauty tips for women include starting the day by drinking a green juice and doing morning exercise.
"Supermodel Molly Sims Shares Secrets to Looking Bright & Luminous in the Digital Age ", PR Newswire, March 04, 2013, © PR Newswire Association LLc
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Shiseido Ends Almost All Animal Testing

March 1, 2013: 12:00 AM EST
Japan-based cosmetics company Shiseido said it plans to stop animal testing ahead of the European Union’s plan to implement a ban on sale of animal-tested beauty products. Shiseido also said the policy, which will start in April 2013, will cover all its manufacturing sites, as well as those of its suppliers. The company, however, said it has no choice but conduct animal tests when it is the only way to prove product safety and when countries require animal testing.
"Japan Cosmetics Giant Shiseido Ditches Animal Testing Ahead of EU Ban", Jakarta Globe, March 01, 2013, © Jakarta Globe
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Avon Plans To Expand Presence In India, To Launch 350 New Products

March 1, 2013: 12:00 AM EST
Avon Beauty Products said it plans to expand its business presence in India. Targeting tiers 1, 2, and 3 cities in the country, Avon intends to launch 350 new products across all categories in fiscal 2013. Avon is currently selling about 1,500 products in India, a market that has posted a 40 percent compound annual growth rate for the past three years, according to managing director Ujjwal Mukhopadhyay. Avon India sources around 60 percent of its total products from its Dehradun factory, with the rest coming from the company's other locations.
Vijay C Roy, "Avon Beauty India to expand its footprint", Business Standard, March 01, 2013, © Business Standard Ltd.
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L’Oréal Posts Slower Sales Growth In China, Faces Increased Competition

March 1, 2013: 12:00 AM EST
L’Oréal reported its revenue in China grew 12.4 percent to 12.05 billion yuan ($1.91 billion) in 2012, down from 18 percent in 2011. L’Oréal China chief executive officer Alexis Perakis-Valat said the drop in sales growth rate was due to the slowdown in the country’s cosmetics market. He said, however, that the company will continue growing, particularly in the country’s smaller cities, as well as in the cosmetics market and men’s skincare segment. At present, L’Oréal holds 14 percent of the cosmetics market in China; however, other cosmetics companies have been aiming at the market. Among these companies are Procter & Gamble, which has launched new cosmetics brands in the country, and Estee Lauder, which plans to launch a new brand.
Xu Junqian , "L'Oreal scents success despite slowed growth", China Daily, March 01, 2013, © China Daily Information Co (CDIC)
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Procter & Gamble Plans To Expand Business In India, Invests $1 Billion More

February 28, 2013: 12:00 AM EST
Procter & Gamble said it plans to invest $1 billion more in India, as the company expands its business presence in the country. P&G chief executive officer Robert McDonald said his company plans to introduce more product categories in the country. P&G’s business in India has been growing 20 percent every year for more than 10 years now, with the country contributing almost 5 percent of the company’s developing-market revenue, and just less than 1 percent of its global turnover. McDonald said he expects emerging markets, which currently contribute 38 percent of P&G’s global revenue, to account for more than half of its sales by 2025.
Shubham Mukherjee & Namrata Singh, "If you do India well, you can cover entire world, P&G CEO says", Times of India, February 28, 2013, © Bennett, Coleman & Co. Ltd.
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L'Oréal Retains Double-Digit Sales Growth In China Despite Economic Slowdown

February 28, 2013: 12:00 AM EST
L'Oréal reported sales in China grew 12.4 percent to 12.05 billion yuan, or $1.94 billion, in 2012 compared with 2011. Although the company posted its 12th consecutive year of double-digit sales growth, sales growth in 2012 slowed down by 5.6 percentage point from the previous year's 18 percent. China, which has been the Paris-based cosmetics company's third largest market by sales since 2010, saw its GDP growth slow down to 7.8 percent in 2012.
Fang Yunyu , "L’Oreal maintains growth in Chinese cosmetics market", Global Times , February 28, 2013, © The Global Times
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Procter & Gamble Marks 175th Anniversary With Campaign Focusing On History Of Famous Brands

February 28, 2013: 12:00 AM EST
Procter & Gamble, in celebration of its 175 years of business in 2013, plans to launch a marketing campaign highlighting the history of some of its most popular brands. P&G claims the campaign is a step forward for its brand marketing, which began in Australasia in 2011 and gained global prominence with the company’s Olympic sponsorship. In New Zealand, the campaign will focus on the brand’s successes following P&G’s acquisition of Richardson-Vicks in 1985.
"Procter & Gamble Celebrates 175 Years With New Focus On Brand Heritage", Showroom , February 28, 2013, © Showroom.co.nz
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Procter & Gamble Ranks 15th On FORTUNE's 2012 Most Admired List

February 28, 2013: 12:00 AM EST
Procter & Gamble was ranked 15th on FORTUNE magazine's 2012 Most Admired Companies list. A partnership between Hay Group and FORTUNE magazine since 1997, the list is based on the results of a survey of top executives and directors from qualified companies and financial analysts. Companies are rated based on nine attributes, which are used to evaluate a company's reputation within its industry and across industries. Other honors received by P&G in the recent weeks include Most Memorable Product Launch for Tide Pods and P&G's ninth-place ranking in the 2012 Harris Poll Reputation Quotient.
"P&G Earns #15 Spot on FORTUNE’s Most Admired List", Procter & Gamble, February 28, 2013, © Procter & Gamble
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The Body Shop Names Leona Lewis As Brand Activist

February 28, 2013: 12:00 AM EST
The Body Shop appointed singer Leona Lewis as brand endorser. Lewis' support for animal rights and her being a vegetarian make her an ideal partner for the cosmetics retailer. Lewis will support The Body Shop and Cruelty Free International's joint campaign to ban animal testing for cosmetics worldwide. Also, The Body Shop will launch the Limited Edition Collection by Leona Lewis line of cruelty-free fragrance and makeup products.
Rebecca Twomey , "Leona Lewis appointed The Body Shop's new Brand Activist", Marie Claire, February 28, 2013, © Marie Claire
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Unilever Posts Slower Growth In Fiscal Year 2012

February 27, 2013: 12:00 AM EST
Unilever Pakistan reported net revenue increased 15 percent to Rs59.7 billion for fiscal year ending December 31, 2012. Profits rose 34 percent to Rs5.5 billion, driven by higher gross margins and lower growth in operating costs. Growth in revenue, which would be impressive when measured against developed market standards, suffered due to a slowdown in sales volume growth in tea, soap, and detergent categories. Unilever plans to delist from the Karachi Stock Exchange and expand its ice cream, butter, and shampoo businesses in the country, which would put it in more direct competition with Procter & Gamble.
Farooq Tirmizi, "Corporate results: Growth slows to a crawl at Unilever Pakistan", Tribune, February 27, 2013, © The Express Tribune News Network
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L’Oréal Paris Launches Revamped Beauty Web site

February 26, 2013: 12:00 AM EST
L’Oréal Paris re-launched the LOrealParisUSA.com Web site, which includes a deal with AOL for production and syndication of original content. Designed for multiple platforms, including desktop computers, mobile phones, and tablets, the Web site offers product and content recommendations based on declared characteristics, individual preferences, and observed behavior of consumers accessing the site. Also, the Web site helps women determine the right products, regimens, and styles based on their preferences and style inclinations, according to L’Oréal. The Web site offers a huge collection of articles and videos the company claims will let women explore products and research styling trends.
"L’Oréal Paris Breaks the Digital Beauty Mold, Launches Highly-Personalized Website with Cross-Device Technology", MultiVu, February 26, 2013, © MultiVu
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Environment-Friendly Ingredients Will Drive Growth In Cosmetics, Personal Care Markets In 2013, Study Says

February 26, 2013: 12:00 AM EST
Natural ingredients will drive the cosmetics and personal care market in 2013, according to 40 percent of respondents who took part in the SpecialChem Community’s online survey. Also, according to 22 percent of respondents, growing demand in developing markets will drive growth in the cosmetics market. Growing customer awareness was picked by 15.4 percent of respondents as the factor most likely to drive growth in the market, while 7.1 percent said legislation will play a leading role. Technological developments at 6.6 percent reflected respondents’ belief that new technology is not likely to have a significant impact on the market.
Nick Morante , "Topmost Factor to Drive Cosmetics Market in 2013: Natural (“Green”) Ingredients", SpecialChem, February 26, 2013, © SpecialChem
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Avon Adopts Technology As Part Of Turnaround Efforts

February 23, 2013: 12:00 AM EST
Avon Products Inc. chief executive officer Sheri McCoy's turnaround strategy for the struggling cosmetics direct-selling company includes the adoption of technology, including mobile applications and online brochures. McCoy's plans also include expanding the company's lineup of profitable home and fashion products to improve earnings using the company's more than 6 million sales representatives. Shares of the company's stock have gained 39 percent in 2013 after Avon's fourth-quarter profit outperformed analysts' forecasts. Avon also plans to reduce its workforce by 1,500 jobs and exit the South Korea and Vietnam markets in order to save $400 million by end of 2015.
Lauren Coleman-Lochner, "Avon CEO McCoy Embraces Technology to Reverse Profit Slump", Bloomberg, February 23, 2013, © BLOOMBERG L.P.
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Retail Sales Of Oral Care Products In U.S. Near $5 Billion, Study Shows

February 22, 2013: 12:00 AM EST
Retail sales of over-the-counter oral care products in the United States grew 2.2 percent to $4.9 billion in 2012, according to Oral Care Products in the U.S. study from market research firm Packaged Facts. Factors driving growth in the oral care market include health concerns and consumer desire for whiter teeth and fresher breath, Packaged Facts research director David Sprinkle said. Packaged Facts forecasts retail sales of oral care products to approximate $6 billion in 2017, with a compound annual growth rate of 4 percent.
"U.S. Retail Sales of Oral Care Products Approach $5 Billion", Marketwire , February 22, 2013, © Marketwire, Incorporated
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Lancôme Launches Absolue Sublime Regenerating Oleo-Serum Anti-Aging Product

February 21, 2013: 12:00 AM EST
Lancôme launched the Absolue Sublime Regenerating Oleo-Serum anti-aging product. The latest addition to the company's Absolue range of anti-aging solutions, the product offers the benefits of several oils combined with the Pro-Xylane compound, according to Lancôme. Marking the first time the company has created an oils-based formula, the product is aimed at women of all ages and ethnicities.
Rebecca Mann, "Lancôme updates Absolue anti-ageing collection with new serum", The Moodie Report, February 21, 2013, © The Moodie Report
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Procter & Gamble Reports Strong Sales For Early 2013, Hits Workforce-Cut Objective Early

February 21, 2013: 12:00 AM EST
Procter & Gamble disclosed sales were strong in January and February 2013 despite the end of the payroll tax holiday and the increase in gas prices. Speaking at the Consumer Analyst Group of New York conference, P&G chief financial officer Jon Moeller also said the company has cut 5,850 non-manufacturing jobs through January, which is part of the company's plan to reduce its non-manufacturing workforce by 2–4 percent by fiscal year 2016. Moeller also said the company plans to reduce the $20 billion it spends annually on manufacturing materials and its $6 billion packaging costs.
Paul Ziobro, "P&G Says Year Off to Good Start, Already Hit Fiscal 2013 Job-Cut Goal", NASDAQ, February 21, 2013, © NASDAQ
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Men's Grooming Market Not Growing As Fast As Some Research Say

February 20, 2013: 12:00 AM EST
Despite research showing the men’s grooming market is growing fast, the average man in the United Kingdom still prefers the basic and functional products, such as deodorant and shaving gels. There is a contradiction between market research, such as The Sunday Times’ report Grooming Ridiculous, claiming the average man spends £1,786 each year on beauty products, and what is happening in the real world. While men in their 20s and 30s put much emphasis on their appearance, most men do not care as long as their grooming products “do the job.” There have been several failed products, such as the Insignia in the 1980s and Systeme from Axe in the 1990s. Online sales of men’s grooming products, however, offer some consolation, with 3 out of 4 young men in the United States preferring to buy online, according to Mintel.
Imogen Matthews, "Men's grooming - why all the hype?", Cosmetics Design, February 20, 2013, © William Reed Business Media SAS
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Despite Impressive Growth, Organic Cosmetics Market Fails To Outgrow Niche

February 19, 2013: 12:00 AM EST
Although the organic and natural beauty market has expanded with double-digit annual growth rates in many countries, it remains a niche market. For example, the market in France grew at an average of 25 percent in 2005–2011, but natural and organic cosmetics accounted for only 2 percent of the total cosmetics market in 2011, according to Deloitte. In comparison, the segment accounts for 6.5 percent of the cosmetics market in Germany. While an increasing number of companies have joined the market by launching their organic and natural cosmetics, several vendors have ended their presence in the market segment. For example, Clarins terminated the Kibio brand it acquired in 2010, while L’Oréal has failed to grow its Sanoflore brand.
"Organic cosmetics deadlocked?", Premium Beauty News , February 19, 2013, © Premium Beauty News
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Beauty Market Shows Strength, Variety In North And South America, Study Reveals

February 19, 2013: 12:00 AM EST
In the United States, women are using nail polish as a fast and affordable means of changing their looks, while beauty balm creams have become popular among beauty professionals and consumers, according to Euromonitor International. Data from the report Top 5 Beauty and Personal Care Trends in North and South America, released by the market research firm revealed the market for premium cosmetics has recovered in Canada. Men’s bath and shower, as well as men’s skin care, has also continued growing, driven by product development and increase in demand for higher-priced products. In Argentina, demand for cosmetics and personal care products remained flat in 2012. In the second half, however, the market showed signs of positive growth, as the government eased import controls.
"Top 5 Beauty And Personal Care Trends In North And South America", Euromonitor International, February 19, 2013, © Euromonitor International
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Unilever Adopts Terra Technology To Improve Demand Forecasting, Lower Inventory In Europe

February 19, 2013: 12:00 AM EST
Unilever adopted Terra Technology’s Demand Sensing and Multi-Enterprise Inventory Optimization solutions across the company’s European operations. By doing so, Unilever hopes to improve its demand-forecasting accuracy and develop a flexible and efficient supply chain across the region. Terra Technology’s inventory management technology supports Unilever’s efforts to enhance its lean manufacturing strategies, according to Unilever European planning director Fabrizio Bortolotti.
"Unilever Optimizes Forecasting and Significantly Lowers Inventory in Europe with Terra Technology", Business Wire, February 19, 2013, © Business Wire
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Brazil's Fast-Growing Beauty Market Attracts Increasing Number Of Cosmetics Companies

February 18, 2013: 12:00 AM EST
More cosmetics companies are investing in Brazil, a market that reached $43 billion in value in 2011, a 142 percent growth in 2006–2011, according to Euromonitor. Data showed depilatories rose 299 percent, cosmetics expanded 281 percent, and sun care increased 230 percent. With per capita spending on cosmetics at around $260 a year, Brazil is set to overtake Japan as the world’s second-largest cosmetics market. Cosmetics companies, including LVMH’s retailer Sephora and L’Oréal, are expanding their investments in the country.
Michelle Yeomans , "Booming beauty market in Brazil entices investors", Cosmetics Design, February 18, 2013, © William Reed Business Media SAS
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Lush Cosmetics Says It Will Make Products Without Microplastics

February 18, 2013: 12:00 AM EST
Lush Cosmetics said it will remove all glitter and microplastics from its products. Described by Lush Cosmetics ethics director Hilary Jones as a result of a long process, the decision was praised by marine conservation groups. With more than 50 percent of the plastic glitters still used by Lush Cosmetics concentrated into three long-term bestselling products, the cosmetics company needed to find replacements that would not upset and disappoint loyal customers. Several suppliers have launched biodegradable alternatives to microplastics as they try to deal with the controversy regarding the use of microplastics in cosmetics and personal care products.
Vincent Gallon, "Microplastics: Lush hot on Unilever’s heels", Premium Beauty News, February 18, 2013, © Premium Beauty News
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Olay's Online Contest Calls For Ideas To Transform Pro-X Skincare Brand

February 17, 2013: 12:00 AM EST
Olay launched an online contest to promote its Olay Pro-X line of skincare products. Open to consumers in the United States and Canada who are ages 18 years and above, the contest calls for ideas and proposals on how to reinvent the brand. A panel of Procter & Gamble senior executives and skincare experts will choose the winners from the submitted ideas on how to make Pro-X skincare products “more irresistible, enjoyable, and desirable.” Criteria for judging include relevance to the contest topic, uniqueness, desirability, and inspiration.
"Olay Announces Ultimate Beauty Makeover Contest", Broadway World, February 17, 2013, © Wisdom Digital Media
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P&G Lowers Earnings Per Share Forecast After Venezuela's Currency Devaluation

February 14, 2013: 12:00 AM EST
Procter & Gamble revised downward by about $0.03 its earnings per share forecast for fiscal year 2013 following the Venezuelan government’s devaluation of the country’s currency. P&G also said it expects to incur one-time charges between $200 million and $275 million after tax, or $0.07 to $0.09 per share. There will be ongoing financial effects, due to the translation of local financial statements at the revised exchanged rate and inter-currency operational transactions, including importation of products and raw materials, the company added. For the January–March 2013 quarter, P&G adjusted its core EPS guidance to $0.90–0.96 from the previous $0.91–0.97, reflecting a $0.01 per share operating impact on the company’s core earnings.
"P&G Updates Earnings Projections Following Venezuelan Currency Devaluation", Procter & Gamble, February 14, 2013, © Procter & Gamble
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