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2018 Dawns With L’Oréal Active On Many Fronts

December 19, 2017: 12:00 AM EST
L’Oréal’s activities in 2017 are a good starting point for determining where it might go in 2018. Key moves and trends include: adapting to digital innovation; stepping up acquisitions and alliances with beauty start-ups; renewing the portfolio; adapting to consumer megatrends like smart diagnostics, healthy living and experience; premiumization of mass beauty; innovating skincare and haircare in the “microbiome” space; applying alternative skin allergy and eye irritation testing technologies that do not involve animals; and furthering its achievements in sustainability across climate, water, and forests. A key hire was Lucia Dumas as executive vice president of communication and public affairs, succeeding Isabel Marey-Semper. And, lastly, what might be the impact of the death of billionaire heiress Liliane Bettencourt, L’Oréal’s founder’s daughter and a major stockholder?  [Image Credit: © L’Oréal]
Lucy Whitehouse, "L’Oréal 2017 Profile: Changes, Challenges and Strengths", CosmeticsDesign-Europe.com, December 19, 2017, © William Reed Business Media Ltd
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