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Natura Cosmeticos Proposes Takeover Of Struggling Avon Products

September 17, 2018: 12:00 AM EST
Brazil-based beauty company Natura Cosmeticos SA has expressed its interest to acquire Avon Products Inc. With its market value having dropped to $900 million, the once powerful direct-sales beauty brand has gained the interest of other companies seeking to take over the company. For its part, Avon has been focused on turning its business around and resuscitating its shares.[Image Credit: © Natura International Inc.]
Dana Mattioli, Sharon Terlep and Dana Cimilluca, "Brazil’s Natura Recently Approached Avon About a Takeover", Wall Street Journal, September 17, 2018, © Dow Jones & Co., Inc.
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Macy’s Announces New Technologies For Better Customer Experience And Partnership With Facebook

September 17, 2018: 12:00 AM EST
Macy’s revealed it is integrating new features, including virtual reality and augmented reality, to improve the experience of consumers shopping for furniture and beauty products. Also, the company said it will join forces with Facebook to bring almost 150 ecommerce brands to the retail chain’s The Market @ Macy’s retail platform. According to the retailer, the partnership will offer participating small businesses and ecommerce brands to take advantage of a Macy’s store environment during the holidays. During the Code Commerce On-Location Event in New York City, Macy’s will highlight several technologies, including virtual and augmented reality furniture shopping, augmented reality for beauty, beauty playground, and radio-frequency identification.[Image Credit: © macys.com]
"Macy’s, Inc. Improves Customer Journey With Enhanced In-Store Technology Experiences", Business Wire, September 17, 2018, © Business Wire, Inc.
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China’s Millennials Fall In Love With Black Tech Beauty Products

September 14, 2018: 12:00 AM EST
Skincare trends, referred to by industry observers as “black tech”, are becoming popular among millennial consumers in China. Three of the leading black-tech product categories are black-tech facial machines, with the ReFa Electronic Roller from Japan as a leading example; black-tech facial cleansers, such as those from Foreo; and black-tech massage boosters, including those from the SK-II brand. Facial rollers from ReFa accounted for 50 percent of the segment’s revenue in 2017, with more than $4 million worth of ReFa machines sold during the November 11 Singles Day shopping festival. Foreo’s facial cleanser became a social media favorite, with many celebrities posting themselves using the product. SK-II launched a massage booster in 2017, selling all of its 10,000 units during the company’s 2017 TMALL Super Brand Day event.[Image Credit: © ReFa USA]
Jiaqi Luo, "Chinese Millennial Skincare Gets a Black Tech Makeover", Jing Daily, September 14, 2018, © Herlar, LLC
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Samsung Joins Estee Lauder To Host 2018 Style Dimension Fashion And Beauty Event

September 14, 2018: 12:00 AM EST
Samsung and beauty giant The Estee Lauder Cos. Inc. joined forces to host the 2018 WWD x Samsung Style Dimension, an industry event highlighting the use of immersive technologies in creating consumer experiences. Held on September 6 and 7, the event also focused on industry trends involving the integration of beauty, fashion, and technology. Unlike its previous editions, the 2018 Style Dimension allowed those who attended the event to buy all the beauty brands on display and to interact with pop-up displays enabled by Samsung’s technologies.[Image Credit: © Estée Lauder Inc]
Tracey Greenstein, "Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers’", WWD, September 14, 2018, © Penske Media Corporation
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L’Oreal Paris Launches ModiFace-Enabled AR Try-On Tool

September 13, 2018: 12:00 AM EST
L’Oreal Paris has launched the Try On, an augmented reality try-on tool powered by the ModiFace virtual technology. Requiring no other apps, the tool allows consumers to virtually try on more than 300 of the company’s beauty products, including blushes, eyeshadows, eyeliners, lipsticks, and lip liners. Available on LorealParisUSA.com, the Try On tool is easy to use, with users needing to follow only four steps.[Image Credit: © L’Oréal Paris]
"L'Oréal Paris Launches New Virtual Try-On Tool", PR Newswire, September 13, 2018, © PR Newswire Association LLC
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Aesthetic Hydration Cosmetic Opens Shanghai Pop-Up Store, Marks Coming Into China Market

September 12, 2018: 12:00 AM EST
South Korean skincare brand Aesthetic Hydration Cosmetic has unveiled a pop-up store in Shanghai, marketing the company’s official entry into China’s beauty care market. According to AHC, its cosmetics products are being sold at health and beauty stores across China, as well as in online shopping malls in the country. With the pop-up store offering customers the chance to experience the company’s leading products, AHC said it will target women in the country with its leading moisturizing products.[Image Credit: © CARVERKOREA]
Kang Da-young and Lee Ha-yeon, "S. Korean skincare brand AHC officially enters China", Pulse by Maeil Business News Korea , September 12, 2018, © Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved
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Pharmacies Go Beyond Selling Medication, Transform Into Wellness Centers

September 12, 2018: 12:00 AM EST
Drugstores are expanding their lineups of products and services to address the shift in consumer concept of health and wellness. According to the 2017 report, “Well Economy,” by JWT Intelligence, 77 percent of respondents link health with physical condition; however, 75 percent say mental health comes to mind when they think of health. Also, only 17 percent of consumers seek out prescribed medication when they are ill. Casino Group partnered with L’Oreal in June 2018 to launch Le Drugstore Parisien in Paris where customers can avail themselves of personal care services, including light therapy, dry cleaning, and shoe shining. In August 2018, pharmacy chain CVS launched BeautyIRL, a retail concept designed to highlight the company’s locations as beauty destinations where customers can receive treatments, test products, and access information about new brands.[Image Credit: © CVS.com]
Nayantara Dutta, "The destination drugstore", JWT Intelligence, September 12, 2018, © The J. Walter Thompson Company
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Rituals Cosmetics Plans To Open Kings Cross Store In London

September 12, 2018: 12:00 AM EST
Rituals Cosmetics plans to open a new store at London’s Kings Cross train station. Part of the beauty brand’s efforts to attract tourists, the store will offer customers with a “unique and immersive” shopping experience. According to the  company, the store will embody the company’s holistic and well-being ethos.[Image Credit: © Rituals]
Becky Bargh , "Rituals entices tourists with new Kings Cross store", Cosmetics Business, September 12, 2018, © HPCi Media
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Subscription Service MoonBox Sells Beauty And Holistic Well-Being

September 11, 2018: 12:00 AM EST


MoonBox offers a subscription box service that includes beauty and personal care products that consumers can use depending on the lunar cycle. Company founders Paula Pavlova and Katie Huang believe there is an incredible potential market in the “growing intersection of holistic wellness and beauty”. For them, beauty and wellness are linked to an increase in demand for products that offer mental wellness in addition to the usual physical benefits.[Image Credit: © MoonBox]
Deanna Utroske , "MoonBox: a look at the metaphysical beauty movement", Cosmetics Design Europe, September 11, 2018, © William Reed Business Media Ltd
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Paula’s Choice Faces Fan Discontent And Growing Competition From New Skincare Brands

September 8, 2018: 12:00 AM EST
Skincare brand Paula’s Choice is facing growing consumer complaints over some steps taken by the company and its founder Paula Begoun. After the company was acquired by private equity firm TA Associates in 2016, Begoun was replaced by Tara Poseley as chief executive officer in 2017. Negative consumer reaction began when the company started raising the prices of its products and after the company launched an eye cream. Also, the direct-to-consumer brand is facing growing competition from emerging skincare brands, such as The Ordinary, Cosrx, and Drunk Elephant. According to Poseley, the company urgently needed a rebranding and speeding up the rate it brings new products to the market.[Image Credit: © Paula's Choice]
Kati Chitrakorn, "The Original Internet Beauty Brand Is Under Attack", Beauty of Fashion, September 08, 2018, © Beauty of Fashion
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Perfect Joins Flying Solo NYC And YouCam Makeup To Offer AR Beauty Events During New York Fashion Week

September 7, 2018: 12:00 AM EST
Perfect Corp. has partnered with fashion house Flying Solo NYC to provide consumers with an augmented reality beauty experience using the YouCam Makeup app at the 2018 New York Fashion Week. To be featured during the AR event are two new looks featuring airbrush accents and colorful lashes. These looks will be integrated into YouCam Makeup to allow users to virtually try on the looks. Also, YouCam and Flying Solo will live stream a beauty special event in the app.[Image Credit: © Perfect Corp]
"YouCam Makeup & Flying Solo Kick Off NYFW with a One-of-a-Kind AR Beauty Experience Bringing This Season’s Runway Looks to Life", Business Wire, September 07, 2018, © Business Wire, Inc.
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L’Oreal Receives Approval To Buy Bon-Ton Stores Mailing List

September 7, 2018: 12:00 AM EST
French beauty brand L’Oreal has received approval from the U.S. Bankruptcy Court in Delaware to acquire customer data from bankrupt department store chain The Bon-Ton Stores Inc. L’Oreal has agreed to pay $312,900 for the information after winning the right to buy the mailing list in an auction in July 2018. However, the purchase price could still change, with L’Oreal having to pay 35 cents per customer if the customer count falls below 894,000.[Image Credit: © Bon-Ton Holdings, Inc]
Vicki M. Young , "L’Oréal USA, CSC Ink Deals for Bon-Ton’s IP Assets", Women’s Wear Daily, September 07, 2018, © Penske Media Corporation
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Brands Add Artificial Intelligence, Sensors, Other Technologies To Skincare Devices

September 7, 2018: 12:00 AM EST

Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.[Image Credit: © FOREO]
Emma Sandler, "The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018, © Digiday Media
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Avon Launches Online Training Program For Sales Training Teams

September 5, 2018: 12:00 AM EST

Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.[Image Credit: © Avon Products, Inc.]
"Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018, © Avon Products, Inc.
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Givaudan Launches EVE AR-Powered New Cosmetic Product Development Tool

September 3, 2018: 12:00 AM EST

Givaudan Active Beauty has introduced EVE, an artificial intelligence-enabled new product development tool designed for the creation of new cosmetic products. According to the company, EVE is designed to quickly match a product brief with Givaudan Active Beauty’s lineup of active cosmetics ingredients. Its intuitive interface allows EVE users to easily navigate through several criteria, including the targeted consumer profile, region where the product is expected to be launched, and regulatory compliance requirements.[Image Credit: © Givaudan]
"Artificial intelligence can speed up new product development, says Givaudan", Premium Beauty News, September 03, 2018, © Premium Beauty News
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FOREO Adds Artificial Intelligence Features To LUNA fofo Line Of Beauty-Tech Products

August 30, 2018: 12:00 AM EST
FOREO Institute is developing ways to incorporate artificial intelligence into its LUNA fofo line of beauty technology products. Founded in 2013, FOREO has been creating high-tech products for the beauty industry, as well as “sleek” product designs. Among the industry “firsts” the company has come up with include the first silicone cleansing brush.[Image Credit: © FOREO]
"FOREO spearheads innovation in beauty technology industry", Saudi Gazette, August 30, 2018, © www.saudigazette.com.sa
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Infinite Beauty Starts Offering HydraFacial MD Highlights High-Tech Beauty Treatments In Maryland

August 24, 2018: 12:00 AM EST
Infinite Beauty has begun offering its HydraFacial MD Highlights high-tech beauty services at its spa location in Bethesda, Maryland. Noted for its technology-focused approach to beauty care, the company operates eight spa locations that provide customers with innovative treatments, such as high-frequency, microcurrent, ultrasonic, and LED light therapy. According to the company, the HydraFacial process can increase skin hydration, help reduce lines and wrinkles, as well as enhance the appearance of hyperpigmentation or redness.[Image Credit: © Infinite Beauty USA]
"Infinite Beauty Continues to Ramp Up Investment in Beauty Technology", Newswire.com, August 24, 2018, © Newswire.com LLC
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L’Occitane Is Opening A Concept Store In New York

August 23, 2018: 12:00 AM EST
The L’OCCITANE Group is opening a concept store for its L’OCCITANE en Provence brand on Fifth Avenue, New York. The natural cosmetics brand aims to provide a destination that will communicate to visitors its key features and encourage consumer engagement. The brand is following a “glocal” approach in creating exclusive brand experiences and has recently opened new concept flagship destinations in France, Brazil, China, Singapore, Canada and the United Kingdom. The Paris store, for example, offers food inspired by some of the brand’s iconic ingredients. Christina Polychroni, the brand’s North American Chief Marketing & E-Commerce Office, says that visitors to the New York store can use immersive installations to explore the brand’s history and signature products.[Image Credit: © L’OCCITANE Group]
"L’OCCITANE raises the bar on customer experience and disrupts New York’s Fifth Avenue with its new experiential concept store", World Press OnLine, August 23, 2018, © WorldPressOnLine SAS
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Chanel Launches New Male Beauty Line, Starting In South Korea

August 23, 2018: 12:00 AM EST

In September, Chanel will launch its first male beauty line, Boy de Chanel, in South Korea. It will feature three products: a lip balm, eyebrow pencil and a tinted fluid. The line will also be rolled out online from November on the Chanel site. The range is named after Gabrielle Chanel’s lover, Boy Capel.[Image Credit: © Chanel Limited]

Louise Prance-Miles, "Chanel Set To Launch First Men’s Beauty Line Boy De Chanel In South Korea", Global Cosmetics News, August 23, 2018, © Global Cosmetics Media Limited
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L’Occitane En Province Opens Technology-Enabled Flagship Store In NYC

August 22, 2018: 12:00 AM EST
L’Occitane en Province is opening its flagship store in Manhattan. Known for its natural beauty products, the French beauty brand is adding a host of technologies to its New York City location. In addition to having an area focused on social media, the store will also have a live feed of the brand’s US Instagram account. Stationary bikes combined with augmented reality will allow customers to take a virtual bike ride across Provence. Also, the company is using the store to expand its sustainability partnership with recycling company TerraCycle.[Image Credit: © L'OCCITANE en Provence]
"L’Occitane Embraces The High-Tech Experience", PYMNTS.com, August 22, 2018, © What’s Next Media and Analytics
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Shiseido Emphasizes Tech In Its Growth Strategy

August 19, 2018: 12:00 AM EST
Like some of its rivals, beauty brand Shiseido is looking for acquisitions to bolster its push into technology. It has acquired three US startups in the last 24 months. One is focused on artificial skin, one on personalized beauty; and the other on artificial intelligence. Shiseido has launched Optune, a device customers can lease monthly. It works via a smartphone app to scan and analyze skin condition and mood, taking weather conditions into account, to recommend a personalized combination of products. CEO Masahiko Uotani has pushed the company’s M&A strategy away from expanding scale to focusing instead on technology that can be used across its businesses. [Image Credit: © Shiseido]
Kana Inagaki in Tokyo, "Japan’s Shiseido touches up its M&A strategy", The Financial Times, August 19, 2018, © The Financial Times Limited
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L'Oreal Faces Need To Rethink Marketing Due To Voice Technology

August 14, 2018: 12:00 AM EST


Voice technology is expected to make L'Oreal rethink some aspects of the beauty company's marketing and branding strategies and practices. According to L'Oreal global ecommerce acceleration director Antoine Borde, these issues include many customers' inability to pronounce the name of brands, such as Maybelline. Related to this, marketers at beauty companies may need to stop using fancy names for their brands.[Image Credit: © L'Oréal 2017 Annual Report]
"How L'Oréal is thinking about voice", WARC , August 14, 2018, © WARC
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Virtual Beauty Try-Ons Could Be Available In-Flight

August 14, 2018: 12:00 AM EST
Augmented reality tools are becoming mainstream in travel retail stores in airports around the world. Sunglass Hut had a “magic mirror” in its store in Queen’s Terminal, London Heathrow, some four years ago. The trend is being extended to the airports’ beauty stores. Last year, the Lancôme holiday pop-up In Singapore Changi’s Terminal 3 allowed users access to the AR makeover app, Virtual Mirror, and in the new Terminal 2 building at Incheon International Airport in South Korea, Lancôme and Chanel stores are using interactive and virtual tools. AR technology in the duty-free shops is getting more sophisticated, and it could be extended to the air too, with travelers “trying on” and buying products in-flight. Qantas and Air France are among airlines testing AR entertainment systems. [Image Credit: © maicou3834 from Pixabay.com]
Harriet Baskas , "Beauty Boost: Duty-Free Shopping Now Includes Virtual Makeovers", Apex.aero, August 14, 2018, © Airline Passenger Experience Association (APEX)
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L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences

August 9, 2018: 12:00 AM EST
L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal
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L’Oréal And Facebook Team Up For AR Makeup Experience Using Modiface

August 9, 2018: 12:00 AM EST
L’Oréal, using its recently-acquired ModiFace solution, is collaborating with Facebook on creating an augmented reality makeup try-on experience through the social media platform’s camera products. Facebook says this brings AR into the mainstream. L’Oréal’s Chief Digital Officer, Lubomira Rochet, said that the two companies share a belief that AR is becoming an increasingly crucial way for consumers to discover brands and products.[Image Credit: © Modiface Inc.,]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal Group
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Clarisonic Has Unveiled Two New Skincare Devices

August 8, 2018: 12:00 AM EST
L’Oréal’s Clarisonic brand has launched two new skin care devices: Mia Smart and Mia Prima. Mia Smart uses the Clarisonic sonic technology to offer anti-aging and makeup applications, with personalization provided by a mobile app connected via Bluetooth. Mia Prima is a 60-second daily face cleansing tool for all skin types. Clarisonic was founded on blending technology with beauty, and these two new tools come some 15 years after it introduced its first device. The recommended retail price for the Mia Smart is $199 and the Mia Prima $99.[Image Credit: © L'Oréal (UK) Ltd]
Megan Salzano, "Clarisonic Introduces Mia Connected Skin Care Tools", homeworldbusiness.com , August 08, 2018, © homeworldbusiness.com and ICD Publications, Inc.
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Artificial Intelligence, Related Technologies Drive Growth In Beauty And Personal Care Markets

August 7, 2018: 12:00 AM EST
Artificial intelligence is driving growth and innovations in the beauty industry. With its ability to quantify beauty through biometrics and data analysis, AI offers the “perfect solution” for the industry, according to market analysts. AI, combined with cosmeceuticals, is expected to provide consumers with customized beauty solutions. Leading beauty brands are using AI-based solutions, such as AI chatbots and AI-powered algorithms, to enhance their online capabilities to provide customers with personalized shopping experience. For their part, haircare brands are relying on AI and machine learning algorithms to provide consumers with customized and unique solutions, such as personalized combinations of shampoo and conditioner ingredients. [Image Credit: © Roberto Delgado Webb]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Stravium Intelligence LLP
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AI Advances Will Create New Opportunities Throughout The Beauty Supply Chain

August 7, 2018: 12:00 AM EST

The global cosmeceuticals is sector expected to attract over US$60 billion in sales by 2020, and artificial intelligence could provide an opportunity for more brands to offer customized beauty solutions. AI is already being adopted by some brands, with AI personal stylists, chatbots and product recommendations. The haircare category is one that is embracing the opportunities afforded by AI and machine learning developments to, for example, create a formulation personalized for the consumer’s hair type, and packaged with a personal touch, which will define new frontiers for the packaging industry too. In fact, AI will be increasingly integrated throughout the supply chain, and create the platform for even deeper communication with the consumer. [Image Credit: © Simona Šimonová]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Analytics Insight
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Almost Half Of Respondents Prefer To Use Virtual Beauty Advisors, Survey Says

August 3, 2018: 12:00 AM EST
According to a survey of female beauty consumers in the US from Automat, 49 percent of consumers they definitely would or are likely to use a virtual beauty advisor when shopping online or offline. Data revealed consumers prefer to shop with a virtual advisor because they have a hard time making purchasing decisions, with 70 percent of respondents saying they are overwhelmed by available beauty product choices. Among respondents who are likely to use an online beauty advisor, 84 percent prefer communicating with chat or text, with 43 percent saying they prefer retailers' websites as the channel for contacting virtual advisors. [Image Credit: © Perfect Corp.]
Daniel Keyes, "Beauty shoppers want virtual advisors", Business Insider, August 03, 2018, © Insider Inc
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Beauty Industry Embraces Augmented And Virtual Reality Technologies As Marketing, Customer Service Tools

August 3, 2018: 12:00 AM EST
Beauty brands are using augmented reality and virtual reality technologies to create customized strategies for differentiating themselves from the competition and for selling products and services. For example, makeup expert Charlotte Tilbury introduced a “Magic Mirror”, an AR-enabled device that lets users see their face wearing Tilbury's 10 beauty looks, when she launched her new Beauty Wonderland at Dubai Mall. Another sign of the growing importance of technology for beauty brands was L'Oreal's acquisition of AR mirrors pioneer ModiFace. [Image Credit: © CTBL]
Aishwarya Tyagi, "Is hyper reality the future of the beauty industry?", Khaleej Times, August 03, 2018, © Khaleej Times
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New Study Highlights Growing Use Of Beauty Advisors

August 3, 2018: 12:00 AM EST
According to a new study by Automat, US beauty shoppers are embracing the use of advisors to provide tips and product recommendations. Beauty advice is now being channeled through new tools, including chat, as well as texting and live video. The survey found that 49% of respondents would definitely or likely use a virtual advisor when shopping online or offline, to help them navigate the growing number of options - 70% say they are overwhelmed by product choice. However, around two-thirds would prefer to browse in-store without an advisor, making it easier for advisors to reach consumers online. 78% prefer to look online before they buy in any channel. The study concluded that brands need to consider chatbots and artificial intelligence. [Image Credit: © Porapak Apichodilok]
Daniel Keyes, "Beauty shoppers want virtual advisors", Business Insider, August 03, 2018, © Insider Inc.
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Aloette Cosmetics Launches A-List Loyalty Program With Subscription Boxes

August 2, 2018: 12:00 AM EST
Aloette Cosmetics said it has launched Aloette A-List, a loyalty program exclusive for members only. Featuring bi-monthly subscription boxes, the program also provides members with product discounts and offers, as well as for-their-eyes-only updates. Priced at $19.95 per month, the subscription box is valued up to $150 and comes filled with full-sized Aloette products and a surprise gift.[Image Credit: © Aloette Cosmetics, Inc.]
"Aloette Cosmetics Announces the Launch of A-List, An Exclusive Beauty…", Virtual-Strategy Magazine, August 02, 2018, © Virtual-Strategy Magazine
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Samantha Bort Talks About L’Oréal USA’s Focus On New Technology

August 2, 2018: 12:00 AM EST
In an interview with The Drum, Samantha Bort, manager of digital innovation and entrepreneurship for L'Oréal USA, discusses the importance of new technology at the company. She said new technology needs to answer some key questions: why it exists and how it will improve the consumer’s experience, and also do the developers have a long-term plan for it that will benefit L’Oréal. In Bort’s opinion, AI is an exciting opportunity, enabling the company to provide a personalized experience at scale, highlighting the 2017 launch in the USA of the company’s first chatbot, for Kiehl’s on Facebook Messenger. She is currently most excited about “conversational commerce”, with chat and voice bringing new opportunities, and blockchain. [Image Credit: © Gerd Altmann from Pixabay.com]
Stephen Lepitak, "Q&A: L'Oréal USA innovation boss on new tech and conversational commerce", The Drum, August 02, 2018, © Carnyx Group Ltd
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L'Oreal USA Innovation Head Bort Discusses How Innovations Drive Her Company

August 2, 2018: 12:00 AM EST
L'Oreal USA manager of digital innovation and entrepreneurship, Samantha Bort, said she keeps abreast of the latest developments in technology and innovation by getting information from different sources. Also, she always thinks of herself as the consumer before the marketer and looks at the reason why a technology exists and how it will improve the consumer experience. Bort said her company has been using artificial intelligence to personalize the consumer experience at scale. She considers conversational commerce as one of the most exciting innovations, as well as blockchain and how it can be applied to the beauty industry. [Image Credit: © L'Oréal Corp]
Stephen Lepitak, "Q&A: L'Oréal USA innovation boss on new tech and conversational commerce", The Drum, August 02, 2018, © Carnyx Group Ltd
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Innovation
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HiMirror Mini Comes In Small Package With Impressive List Of Smart Features

July 31, 2018: 12:00 AM EST

Equipped with most of the features that came with the original HiMirror smart mirror, the HiMirror Mini comes in a smaller package and includes a built-in stand. In smart mode, the mirror functions like a tablet computer with a full-features touchscreen. It lets users login to their wifi, it responds to commands, and can navigate the system using touch. HiMirror Mini comes with YouTube built in, allowing users to play back online videos of makeup tutorials and other beauty tips. Other built-in apps include Facebook and Instagram. [Image Credit: © Cal-Comp Big Data, Inc]
Stephanie Montes, "HiMirror's Smart Beauty Mirror Lets You Watch Tutorials As You Do Your Makeup", Elite Daily, July 31, 2018, © Bustle Digital Group
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Avon Names Conversano Head Of Company's Expanded Digital Operations

July 30, 2018: 12:00 AM EST

Avon Products, Inc. announced the appointment of Benedetto Conversano as SVP and Chief Digital and Information Technology Officer effective September 3, 2018. Conversano will succeed GVP and Chief Information Officer Sue Liddie and will assume additional duties and responsibilities as head of the company's digital strategy. He was Chief Global Information Officer at Jeronimo Martins where he was in charge of the international food, health and beauty retailer's B2C transformation.[Image Credit: © Avon Products, Inc.]
"Avon to step change digital with appointment of new Chief Digital Officer", PR Newswire , July 30, 2018, © PR Newswire Association LLC
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L'Oreal Innovation Contest For Startups Focuses On Three Categories

July 26, 2018: 12:00 AM EST
L'Oreal Innovation Runway, the beauty company's startup challenge, will focus on three categories: personalized beauty experiences, sustainable innovations, and performance materials and products. South Korea-based Sketchon joined the L'Oreal Innovation Runway 2017, receiving research and development support and mentorship from the beauty company. In March 2018, L'Oreal acquired Modiface, which uses facial recognition and augmented reality to let consumers have a realistic preview of how a beauty product would look on them when applied. New Zealand-based Ethique's sustainable innovations include making and selling solid bar soaps, shampoos, and conditioners and earth-friendly packaging. [Image Credit: © L'Oreal Innovation Runway]
Annie The, "3 ways tech is changing the beauty industry", Tech In Asia, July 26, 2018, © Tech In Asia
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Sephora Employs Five Digital Tools To Give Customers Personalized Omni-Channel Experience

July 23, 2018: 12:00 AM EST
Beauty retailer Sephora uses five ways to provide customers with personalized services and tools, according to chief engineering officer Raghu Sagi. With everything starting with what the customer wants, the company lets customers virtually try on products through its Virtual Artist virtual reality tool. Launched in 2017, the Beauty Insider Community provides a virtual social network for customers, allowing them to link up with each other, ask questions, and receive recommendations. Whenever a customer approaches a Sephora store, the company's mobile app becomes the Store Companion tool which offers customers tips and product recommendations. [Image Credit: © Sephora USA, Inc.]
Kristina Stewart, "5 ways Sephora creates a seamless customer experience", National Retail Federation, July 23, 2018, © National Retail Federation
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Kanebo Subsidiary Launches MemoMi Digital Mirror Service

July 23, 2018: 12:00 AM EST
Japanese beauty brand Kanebo’s subsidiary, e’quipe, Ltd., plans to launch a service featuring the digital mirror developed by Silicon Valley-based MemoMi Labs Inc. Buyers of SUQQU brand of cosmetics can experience the service while receiving a Gankin facial muscle massage at some retail stores. According to the company, a built-in digital image recorder will record the facial massage session and sends the video to the customer’s smartphone.[Image Credit: © memomi]
"e’quipe to Introduce MemoMi Labs Digital Mirror", Beauty Packaging, July 23, 2018, © Rodman Media
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Sephora Is Using Personalization Tools To Enhance Customer Experience

July 23, 2018: 12:00 AM EST
Beauty retailer Sephora is focusing on personalization, using a range of tools across its channels, to meet growing consumer expectations for shopping experiences. These include the Virtual Artist try-on tool, applicable across various categories; the Beauty Insider Community, for followers of beauty trends to connect with others in real time; its mobile app and Store Companion tool, providing product recommendations and other useful information; guides for skincare and makeovers, including videos; and its new Skincare Advisor on Google Home, Sephora’s first voice tool, with which users can book in-store appointments, listen to beauty news and more. [Image Credit: © purplegillian from Pixabay.com]
Kristina Stewart, "5 ways Sephora creates a seamless customer experience", National Retail Federation, July 23, 2018, © National Retail Federation
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HiMirror Measures Skin, Recommends Treatment Options

July 21, 2018: 12:00 AM EST
HiMirror, an internet-connected smart mirror, lets users scan and analyze their skin. Designed as an “at-home beauty and fitness consultant”, the device allows users to sign in with their face and access its functions using an interactive touchscreen. Its daily skin analysis gauges 10 indicators, presenting the results as a slide show or through a mobile app. Equipped with LEDs, the mirror includes five lighting settings and lets users zoom. [Image Credit: © Cal-Comp Big Data, Inc.]
Katie Strick, "The future of beauty? A magic mirror that scores your skin and plays fitness consultant", The Evening Standard, July 21, 2018, © Evening Standard Ltd
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Meitu Opens Meivolution Festival Highlighting AI Technologies For Beauty Applications

July 20, 2018: 12:00 AM EST
Meitu Inc., developer of an online beauty ecosystem with 450 million users, launched its first Meivolution Festival in Shanghai, China. Combining the Chinese character Mei, which means beauty, with the English word evolution, the event marks the first time the company hosts an offline event. During the festival, Meitu users can join their communities and friends using photography, augmented reality, and image optimization technologies offered by the company. Also, during the event, Meitu will highlight technologies, including artificial intelligence for testing skin quality and providing make-up tips.[Image Credit: © Meitu]
Zhu Shenshen, "Beauty app holds its first off-line party in Shanghai", Shine.cn, July 20, 2018, © Shanghai Daily
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Innisfree Introduces New Retail-Equipped Store In China

July 20, 2018: 12:00 AM EST
Korean cosmetics company Innisfree launched its first New Retail store in China. Located at the Li Xing Shopping Plaza in the country’s Hangzhou region, the store comes with New Retail digital and interactive features. Developed by Alibaba founder Jack Ma in 2016, New Retail is designed to use technology to combine online and offline shopping “into one comprehensive channel”. It offers customers convenience whether buying through an app or at an offline store. New Retail features include Magic Mirror, an AR-enabled technology which lets consumers virtually try makeup products; Smart Skin Analyzer, which analyzes the user’s skin and recommends the best Innisfree products based on the skin report; and Vending Machine, which lets consumers buy products at discounted prices using the Taobao mobile app.[Image Credit: © Innisfree Corporation]
Jenny W. Hsu, "Innisfree Rejuvenates Its Store Experience in China", Alizila.com, July 20, 2018, © Alibaba Group Holding Limited
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Olay Uses AI-Enabled Marketing To Double Sales Conversion Rate

July 19, 2018: 12:00 AM EST
Skincare brand Olay has doubled its sales conversion rate by using artificial intelligence to help focus and personalize its marketing. According to Nara Logics CEO, Jana Eggers, Olay’s Skin Advisor online skin-advisor tool has engaged more than 4 million customers. Nara Logics uses for Olay the same machine learning algorithm that is used for the U.S. intelligence community, Eggers said. She also said companies planning to use AI need not hire people with data science Ph.D.’s, with software engineers usually capable of and excited about using the technology.[Image Credit: © Procter & Gamble]
Matt Marshall, "How Olay used AI to double its conversion rate", VentureBeat, July 19, 2018, © VentureBeat
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Technology-Driven Personalized Marketing Lets Beauty Retailers Avoid Bankruptcy Fate Suffered By Other Retailers

July 12, 2018: 12:00 AM EST
Beauty retailers’ adoption of technology to create personalized marketing has helped them avoid the bankruptcies affecting the rest of the retail market. Data from the timeline released by CB Insights in March 2018 showed beauty retail is growing faster than the apparel and footwear segment of the retail market. Marketing technology investments made by beauty retailers include L’Oreal’s acquisition of ModiFace, a company that integrates augmented reality into apps operated by several beauty brands, including retailer Sephora. Department stores, including Target and Saks Fifth Avenue, are implementing AR-enabled apps and platforms. 
Mike O'Brien, "Why beauty retailers are leading the way in digital transformation", ClickZ, July 12, 2018, © ClickZ
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Facebook Lets Advertisers Use AR To Display Products On News Feed

July 10, 2018: 12:00 AM EST
Facebook has announced plans to allow advertisers to display their products on its Messenger and News Feed platforms using new technologies, including augmented reality. Facebook VP for product marketing for global marketing solutions, Ty Ahmad-Taylor, introduced AR-enabled ads that let consumers virtually try on sunglasses and makeup products. Beauty brand Michael Kors was the first advertiser to try AR ads, which include a “Tap to try it on” option.[Image Credit: © Facebook, Inc.]
Anthony Ha, "Facebook is testing augmented reality ads in the News Feed", Tech Crunch, July 10, 2018, © Oath Tech Network
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Online
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Look Fabulous Forever Borrows Home Selling Concept From Avon

July 10, 2018: 12:00 AM EST
Look Fabulous Forever, a beauty brand that specializes on selling color cosmetic products to older women, has launched a sales-representative-led marketing program. Similar to Avon’s direct-to-consumer selling strategy, the company’s “Beauty Playground” home selling program lets sales representatives host sales parties aimed at target consumers.[Image Credit: © Look Fabulous Forever]
Becky Bargh , "Look Fabulous Forever adopts Avon rep-style selling initiative", Cosmetics Business, July 10, 2018, © HPCi Media Limited
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Malavara Launches First Haircare Product For UK Market

July 9, 2018: 12:00 AM EST

UK beauty brand Malavara has released its first haircare product, the Ultra Luxuriant Hair Elixir. Developed in partnership with organic chemists, the product is a pre-shampoo formula designed to help reduce hair damage and breakage. According to the company, the product includes alma, brahmi, and other natural ingredients that help enhance microcirculation. With a recommended retail price of 29 pounds, the product is available online at malavara.co.uk.[Image Credit: © Washworks Bodycare Ltd ]
Becky Bargh, "New beauty brand Malavara reveals debut hair product for UK market", Cosmetics Business, July 09, 2018, © HPCi Media Limited
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Sniph Partners With Retailer Harvey Nichols To Launch In-Store Service

July 6, 2018: 12:00 AM EST
Sniph, a perfume subscription box service company, has launched its service in high-end retailer Harvey Nichols stores in London. Part of the company’s efforts to expand its operations in the UK, the move will let customers of the retailer try the service by purchasing a fragrance box for £14 or signing up for a Sniph subscription. According to the company, the in-store service will be available by October 3, 2018.[Image Credit: © Sniph AB]
"Perfume subscription box service Sniph launches in Harvey Nichols", Cosmetics Technology, July 06, 2018, © Verdict Media Limited.
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High-Tech Gadgets Offer Cutting-Edge Facial And Skincare Solutions

July 4, 2018: 12:00 AM EST

Several high-tech skincare gadgets, equipped with light-emitting diodes, are presented. To be launched in August 2018, the DRx SpetraLite Faceware Pro is conceived of by New York City-based dermatologist Dennis Gross. FDA-approved, the mask is equipped with antiacne blue light and four spectra of red light. Another NYC dermatologist Ellen Marmur came up with the Metamorphosis MMSphere, which comes with blue and red LEDs. Meanwhile, some high-tech facial devices include the FaceGym from the UK. It performs intense massage aimed at the “muscular infrastructure of the face.”[Image Credit: © Dr. Dennis Gross Skincare LLC ]
Nicole Catanse, "The High Tech Gadgets You'll Actually Want to Put Near Your Face ", Elle.com, July 04, 2018, © Hearst Communications Inc.
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