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Givaudan Launches EVE AR-Powered New Cosmetic Product Development Tool

September 3, 2018: 12:00 AM EST

Givaudan Active Beauty has introduced EVE, an artificial intelligence-enabled new product development tool designed for the creation of new cosmetic products. According to the company, EVE is designed to quickly match a product brief with Givaudan Active Beauty’s lineup of active cosmetics ingredients. Its intuitive interface allows EVE users to easily navigate through several criteria, including the targeted consumer profile, region where the product is expected to be launched, and regulatory compliance requirements.[Image Credit: © Givaudan]
"Artificial intelligence can speed up new product development, says Givaudan", Premium Beauty News, September 03, 2018, © Premium Beauty News
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FOREO Adds Artificial Intelligence Features To LUNA fofo Line Of Beauty-Tech Products

August 30, 2018: 12:00 AM EST
FOREO Institute is developing ways to incorporate artificial intelligence into its LUNA fofo line of beauty technology products. Founded in 2013, FOREO has been creating high-tech products for the beauty industry, as well as “sleek” product designs. Among the industry “firsts” the company has come up with include the first silicone cleansing brush.[Image Credit: © FOREO]
"FOREO spearheads innovation in beauty technology industry", Saudi Gazette, August 30, 2018, © www.saudigazette.com.sa
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Infinite Beauty Starts Offering HydraFacial MD Highlights High-Tech Beauty Treatments In Maryland

August 24, 2018: 12:00 AM EST
Infinite Beauty has begun offering its HydraFacial MD Highlights high-tech beauty services at its spa location in Bethesda, Maryland. Noted for its technology-focused approach to beauty care, the company operates eight spa locations that provide customers with innovative treatments, such as high-frequency, microcurrent, ultrasonic, and LED light therapy. According to the company, the HydraFacial process can increase skin hydration, help reduce lines and wrinkles, as well as enhance the appearance of hyperpigmentation or redness.[Image Credit: © Infinite Beauty USA]
"Infinite Beauty Continues to Ramp Up Investment in Beauty Technology", Newswire.com, August 24, 2018, © Newswire.com LLC
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L’Occitane Is Opening A Concept Store In New York

August 23, 2018: 12:00 AM EST
The L’OCCITANE Group is opening a concept store for its L’OCCITANE en Provence brand on Fifth Avenue, New York. The natural cosmetics brand aims to provide a destination that will communicate to visitors its key features and encourage consumer engagement. The brand is following a “glocal” approach in creating exclusive brand experiences and has recently opened new concept flagship destinations in France, Brazil, China, Singapore, Canada and the United Kingdom. The Paris store, for example, offers food inspired by some of the brand’s iconic ingredients. Christina Polychroni, the brand’s North American Chief Marketing & E-Commerce Office, says that visitors to the New York store can use immersive installations to explore the brand’s history and signature products.[Image Credit: © L’OCCITANE Group]
"L’OCCITANE raises the bar on customer experience and disrupts New York’s Fifth Avenue with its new experiential concept store", World Press OnLine, August 23, 2018, © WorldPressOnLine SAS
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Chanel Launches New Male Beauty Line, Starting In South Korea

August 23, 2018: 12:00 AM EST

In September, Chanel will launch its first male beauty line, Boy de Chanel, in South Korea. It will feature three products: a lip balm, eyebrow pencil and a tinted fluid. The line will also be rolled out online from November on the Chanel site. The range is named after Gabrielle Chanel’s lover, Boy Capel.[Image Credit: © Chanel Limited]

Louise Prance-Miles, "Chanel Set To Launch First Men’s Beauty Line Boy De Chanel In South Korea", Global Cosmetics News, August 23, 2018, © Global Cosmetics Media Limited
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L’Occitane En Province Opens Technology-Enabled Flagship Store In NYC

August 22, 2018: 12:00 AM EST
L’Occitane en Province is opening its flagship store in Manhattan. Known for its natural beauty products, the French beauty brand is adding a host of technologies to its New York City location. In addition to having an area focused on social media, the store will also have a live feed of the brand’s US Instagram account. Stationary bikes combined with augmented reality will allow customers to take a virtual bike ride across Provence. Also, the company is using the store to expand its sustainability partnership with recycling company TerraCycle.[Image Credit: © L'OCCITANE en Provence]
"L’Occitane Embraces The High-Tech Experience", PYMNTS.com, August 22, 2018, © What’s Next Media and Analytics
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Shiseido Emphasizes Tech In Its Growth Strategy

August 19, 2018: 12:00 AM EST
Like some of its rivals, beauty brand Shiseido is looking for acquisitions to bolster its push into technology. It has acquired three US startups in the last 24 months. One is focused on artificial skin, one on personalized beauty; and the other on artificial intelligence. Shiseido has launched Optune, a device customers can lease monthly. It works via a smartphone app to scan and analyze skin condition and mood, taking weather conditions into account, to recommend a personalized combination of products. CEO Masahiko Uotani has pushed the company’s M&A strategy away from expanding scale to focusing instead on technology that can be used across its businesses. [Image Credit: © Shiseido]
Kana Inagaki in Tokyo, "Japan’s Shiseido touches up its M&A strategy", The Financial Times, August 19, 2018, © The Financial Times Limited
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L'Oreal Faces Need To Rethink Marketing Due To Voice Technology

August 14, 2018: 12:00 AM EST


Voice technology is expected to make L'Oreal rethink some aspects of the beauty company's marketing and branding strategies and practices. According to L'Oreal global ecommerce acceleration director Antoine Borde, these issues include many customers' inability to pronounce the name of brands, such as Maybelline. Related to this, marketers at beauty companies may need to stop using fancy names for their brands.[Image Credit: © L'Oréal 2017 Annual Report]
"How L'Oréal is thinking about voice", WARC , August 14, 2018, © WARC
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Virtual Beauty Try-Ons Could Be Available In-Flight

August 14, 2018: 12:00 AM EST
Augmented reality tools are becoming mainstream in travel retail stores in airports around the world. Sunglass Hut had a “magic mirror” in its store in Queen’s Terminal, London Heathrow, some four years ago. The trend is being extended to the airports’ beauty stores. Last year, the Lancôme holiday pop-up In Singapore Changi’s Terminal 3 allowed users access to the AR makeover app, Virtual Mirror, and in the new Terminal 2 building at Incheon International Airport in South Korea, Lancôme and Chanel stores are using interactive and virtual tools. AR technology in the duty-free shops is getting more sophisticated, and it could be extended to the air too, with travelers “trying on” and buying products in-flight. Qantas and Air France are among airlines testing AR entertainment systems. [Image Credit: © maicou3834 from Pixabay.com]
Harriet Baskas , "Beauty Boost: Duty-Free Shopping Now Includes Virtual Makeovers", Apex.aero, August 14, 2018, © Airline Passenger Experience Association (APEX)
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L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences

August 9, 2018: 12:00 AM EST
L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal
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L’Oréal And Facebook Team Up For AR Makeup Experience Using Modiface

August 9, 2018: 12:00 AM EST
L’Oréal, using its recently-acquired ModiFace solution, is collaborating with Facebook on creating an augmented reality makeup try-on experience through the social media platform’s camera products. Facebook says this brings AR into the mainstream. L’Oréal’s Chief Digital Officer, Lubomira Rochet, said that the two companies share a belief that AR is becoming an increasingly crucial way for consumers to discover brands and products.[Image Credit: © Modiface Inc.,]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal Group
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Clarisonic Has Unveiled Two New Skincare Devices

August 8, 2018: 12:00 AM EST
L’Oréal’s Clarisonic brand has launched two new skin care devices: Mia Smart and Mia Prima. Mia Smart uses the Clarisonic sonic technology to offer anti-aging and makeup applications, with personalization provided by a mobile app connected via Bluetooth. Mia Prima is a 60-second daily face cleansing tool for all skin types. Clarisonic was founded on blending technology with beauty, and these two new tools come some 15 years after it introduced its first device. The recommended retail price for the Mia Smart is $199 and the Mia Prima $99.[Image Credit: © L'Oréal (UK) Ltd]
Megan Salzano, "Clarisonic Introduces Mia Connected Skin Care Tools", homeworldbusiness.com , August 08, 2018, © homeworldbusiness.com and ICD Publications, Inc.
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Artificial Intelligence, Related Technologies Drive Growth In Beauty And Personal Care Markets

August 7, 2018: 12:00 AM EST
Artificial intelligence is driving growth and innovations in the beauty industry. With its ability to quantify beauty through biometrics and data analysis, AI offers the “perfect solution” for the industry, according to market analysts. AI, combined with cosmeceuticals, is expected to provide consumers with customized beauty solutions. Leading beauty brands are using AI-based solutions, such as AI chatbots and AI-powered algorithms, to enhance their online capabilities to provide customers with personalized shopping experience. For their part, haircare brands are relying on AI and machine learning algorithms to provide consumers with customized and unique solutions, such as personalized combinations of shampoo and conditioner ingredients. [Image Credit: © Roberto Delgado Webb]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Stravium Intelligence LLP
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AI Advances Will Create New Opportunities Throughout The Beauty Supply Chain

August 7, 2018: 12:00 AM EST

The global cosmeceuticals is sector expected to attract over US$60 billion in sales by 2020, and artificial intelligence could provide an opportunity for more brands to offer customized beauty solutions. AI is already being adopted by some brands, with AI personal stylists, chatbots and product recommendations. The haircare category is one that is embracing the opportunities afforded by AI and machine learning developments to, for example, create a formulation personalized for the consumer’s hair type, and packaged with a personal touch, which will define new frontiers for the packaging industry too. In fact, AI will be increasingly integrated throughout the supply chain, and create the platform for even deeper communication with the consumer. [Image Credit: © Simona Šimonová]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Analytics Insight
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Almost Half Of Respondents Prefer To Use Virtual Beauty Advisors, Survey Says

August 3, 2018: 12:00 AM EST
According to a survey of female beauty consumers in the US from Automat, 49 percent of consumers they definitely would or are likely to use a virtual beauty advisor when shopping online or offline. Data revealed consumers prefer to shop with a virtual advisor because they have a hard time making purchasing decisions, with 70 percent of respondents saying they are overwhelmed by available beauty product choices. Among respondents who are likely to use an online beauty advisor, 84 percent prefer communicating with chat or text, with 43 percent saying they prefer retailers' websites as the channel for contacting virtual advisors. [Image Credit: © Perfect Corp.]
Daniel Keyes, "Beauty shoppers want virtual advisors", Business Insider, August 03, 2018, © Insider Inc
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Beauty Industry Embraces Augmented And Virtual Reality Technologies As Marketing, Customer Service Tools

August 3, 2018: 12:00 AM EST
Beauty brands are using augmented reality and virtual reality technologies to create customized strategies for differentiating themselves from the competition and for selling products and services. For example, makeup expert Charlotte Tilbury introduced a “Magic Mirror”, an AR-enabled device that lets users see their face wearing Tilbury's 10 beauty looks, when she launched her new Beauty Wonderland at Dubai Mall. Another sign of the growing importance of technology for beauty brands was L'Oreal's acquisition of AR mirrors pioneer ModiFace. [Image Credit: © CTBL]
Aishwarya Tyagi, "Is hyper reality the future of the beauty industry?", Khaleej Times, August 03, 2018, © Khaleej Times
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New Study Highlights Growing Use Of Beauty Advisors

August 3, 2018: 12:00 AM EST
According to a new study by Automat, US beauty shoppers are embracing the use of advisors to provide tips and product recommendations. Beauty advice is now being channeled through new tools, including chat, as well as texting and live video. The survey found that 49% of respondents would definitely or likely use a virtual advisor when shopping online or offline, to help them navigate the growing number of options - 70% say they are overwhelmed by product choice. However, around two-thirds would prefer to browse in-store without an advisor, making it easier for advisors to reach consumers online. 78% prefer to look online before they buy in any channel. The study concluded that brands need to consider chatbots and artificial intelligence. [Image Credit: © Porapak Apichodilok]
Daniel Keyes, "Beauty shoppers want virtual advisors", Business Insider, August 03, 2018, © Insider Inc.
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Aloette Cosmetics Launches A-List Loyalty Program With Subscription Boxes

August 2, 2018: 12:00 AM EST
Aloette Cosmetics said it has launched Aloette A-List, a loyalty program exclusive for members only. Featuring bi-monthly subscription boxes, the program also provides members with product discounts and offers, as well as for-their-eyes-only updates. Priced at $19.95 per month, the subscription box is valued up to $150 and comes filled with full-sized Aloette products and a surprise gift.[Image Credit: © Aloette Cosmetics, Inc.]
"Aloette Cosmetics Announces the Launch of A-List, An Exclusive Beauty…", Virtual-Strategy Magazine, August 02, 2018, © Virtual-Strategy Magazine
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Samantha Bort Talks About L’Oréal USA’s Focus On New Technology

August 2, 2018: 12:00 AM EST
In an interview with The Drum, Samantha Bort, manager of digital innovation and entrepreneurship for L'Oréal USA, discusses the importance of new technology at the company. She said new technology needs to answer some key questions: why it exists and how it will improve the consumer’s experience, and also do the developers have a long-term plan for it that will benefit L’Oréal. In Bort’s opinion, AI is an exciting opportunity, enabling the company to provide a personalized experience at scale, highlighting the 2017 launch in the USA of the company’s first chatbot, for Kiehl’s on Facebook Messenger. She is currently most excited about “conversational commerce”, with chat and voice bringing new opportunities, and blockchain. [Image Credit: © Gerd Altmann from Pixabay.com]
Stephen Lepitak, "Q&A: L'Oréal USA innovation boss on new tech and conversational commerce", The Drum, August 02, 2018, © Carnyx Group Ltd
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L'Oreal USA Innovation Head Bort Discusses How Innovations Drive Her Company

August 2, 2018: 12:00 AM EST
L'Oreal USA manager of digital innovation and entrepreneurship, Samantha Bort, said she keeps abreast of the latest developments in technology and innovation by getting information from different sources. Also, she always thinks of herself as the consumer before the marketer and looks at the reason why a technology exists and how it will improve the consumer experience. Bort said her company has been using artificial intelligence to personalize the consumer experience at scale. She considers conversational commerce as one of the most exciting innovations, as well as blockchain and how it can be applied to the beauty industry. [Image Credit: © L'Oréal Corp]
Stephen Lepitak, "Q&A: L'Oréal USA innovation boss on new tech and conversational commerce", The Drum, August 02, 2018, © Carnyx Group Ltd
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HiMirror Mini Comes In Small Package With Impressive List Of Smart Features

July 31, 2018: 12:00 AM EST

Equipped with most of the features that came with the original HiMirror smart mirror, the HiMirror Mini comes in a smaller package and includes a built-in stand. In smart mode, the mirror functions like a tablet computer with a full-features touchscreen. It lets users login to their wifi, it responds to commands, and can navigate the system using touch. HiMirror Mini comes with YouTube built in, allowing users to play back online videos of makeup tutorials and other beauty tips. Other built-in apps include Facebook and Instagram. [Image Credit: © Cal-Comp Big Data, Inc]
Stephanie Montes, "HiMirror's Smart Beauty Mirror Lets You Watch Tutorials As You Do Your Makeup", Elite Daily, July 31, 2018, © Bustle Digital Group
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Avon Names Conversano Head Of Company's Expanded Digital Operations

July 30, 2018: 12:00 AM EST

Avon Products, Inc. announced the appointment of Benedetto Conversano as SVP and Chief Digital and Information Technology Officer effective September 3, 2018. Conversano will succeed GVP and Chief Information Officer Sue Liddie and will assume additional duties and responsibilities as head of the company's digital strategy. He was Chief Global Information Officer at Jeronimo Martins where he was in charge of the international food, health and beauty retailer's B2C transformation.[Image Credit: © Avon Products, Inc.]
"Avon to step change digital with appointment of new Chief Digital Officer", PR Newswire , July 30, 2018, © PR Newswire Association LLC
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L'Oreal Innovation Contest For Startups Focuses On Three Categories

July 26, 2018: 12:00 AM EST
L'Oreal Innovation Runway, the beauty company's startup challenge, will focus on three categories: personalized beauty experiences, sustainable innovations, and performance materials and products. South Korea-based Sketchon joined the L'Oreal Innovation Runway 2017, receiving research and development support and mentorship from the beauty company. In March 2018, L'Oreal acquired Modiface, which uses facial recognition and augmented reality to let consumers have a realistic preview of how a beauty product would look on them when applied. New Zealand-based Ethique's sustainable innovations include making and selling solid bar soaps, shampoos, and conditioners and earth-friendly packaging. [Image Credit: © L'Oreal Innovation Runway]
Annie The, "3 ways tech is changing the beauty industry", Tech In Asia, July 26, 2018, © Tech In Asia
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Sephora Employs Five Digital Tools To Give Customers Personalized Omni-Channel Experience

July 23, 2018: 12:00 AM EST
Beauty retailer Sephora uses five ways to provide customers with personalized services and tools, according to chief engineering officer Raghu Sagi. With everything starting with what the customer wants, the company lets customers virtually try on products through its Virtual Artist virtual reality tool. Launched in 2017, the Beauty Insider Community provides a virtual social network for customers, allowing them to link up with each other, ask questions, and receive recommendations. Whenever a customer approaches a Sephora store, the company's mobile app becomes the Store Companion tool which offers customers tips and product recommendations. [Image Credit: © Sephora USA, Inc.]
Kristina Stewart, "5 ways Sephora creates a seamless customer experience", National Retail Federation, July 23, 2018, © National Retail Federation
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Kanebo Subsidiary Launches MemoMi Digital Mirror Service

July 23, 2018: 12:00 AM EST
Japanese beauty brand Kanebo’s subsidiary, e’quipe, Ltd., plans to launch a service featuring the digital mirror developed by Silicon Valley-based MemoMi Labs Inc. Buyers of SUQQU brand of cosmetics can experience the service while receiving a Gankin facial muscle massage at some retail stores. According to the company, a built-in digital image recorder will record the facial massage session and sends the video to the customer’s smartphone.[Image Credit: © memomi]
"e’quipe to Introduce MemoMi Labs Digital Mirror", Beauty Packaging, July 23, 2018, © Rodman Media
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Sephora Is Using Personalization Tools To Enhance Customer Experience

July 23, 2018: 12:00 AM EST
Beauty retailer Sephora is focusing on personalization, using a range of tools across its channels, to meet growing consumer expectations for shopping experiences. These include the Virtual Artist try-on tool, applicable across various categories; the Beauty Insider Community, for followers of beauty trends to connect with others in real time; its mobile app and Store Companion tool, providing product recommendations and other useful information; guides for skincare and makeovers, including videos; and its new Skincare Advisor on Google Home, Sephora’s first voice tool, with which users can book in-store appointments, listen to beauty news and more. [Image Credit: © purplegillian from Pixabay.com]
Kristina Stewart, "5 ways Sephora creates a seamless customer experience", National Retail Federation, July 23, 2018, © National Retail Federation
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HiMirror Measures Skin, Recommends Treatment Options

July 21, 2018: 12:00 AM EST
HiMirror, an internet-connected smart mirror, lets users scan and analyze their skin. Designed as an “at-home beauty and fitness consultant”, the device allows users to sign in with their face and access its functions using an interactive touchscreen. Its daily skin analysis gauges 10 indicators, presenting the results as a slide show or through a mobile app. Equipped with LEDs, the mirror includes five lighting settings and lets users zoom. [Image Credit: © Cal-Comp Big Data, Inc.]
Katie Strick, "The future of beauty? A magic mirror that scores your skin and plays fitness consultant", The Evening Standard, July 21, 2018, © Evening Standard Ltd
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Meitu Opens Meivolution Festival Highlighting AI Technologies For Beauty Applications

July 20, 2018: 12:00 AM EST
Meitu Inc., developer of an online beauty ecosystem with 450 million users, launched its first Meivolution Festival in Shanghai, China. Combining the Chinese character Mei, which means beauty, with the English word evolution, the event marks the first time the company hosts an offline event. During the festival, Meitu users can join their communities and friends using photography, augmented reality, and image optimization technologies offered by the company. Also, during the event, Meitu will highlight technologies, including artificial intelligence for testing skin quality and providing make-up tips.[Image Credit: © Meitu]
Zhu Shenshen, "Beauty app holds its first off-line party in Shanghai", Shine.cn, July 20, 2018, © Shanghai Daily
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Innisfree Introduces New Retail-Equipped Store In China

July 20, 2018: 12:00 AM EST
Korean cosmetics company Innisfree launched its first New Retail store in China. Located at the Li Xing Shopping Plaza in the country’s Hangzhou region, the store comes with New Retail digital and interactive features. Developed by Alibaba founder Jack Ma in 2016, New Retail is designed to use technology to combine online and offline shopping “into one comprehensive channel”. It offers customers convenience whether buying through an app or at an offline store. New Retail features include Magic Mirror, an AR-enabled technology which lets consumers virtually try makeup products; Smart Skin Analyzer, which analyzes the user’s skin and recommends the best Innisfree products based on the skin report; and Vending Machine, which lets consumers buy products at discounted prices using the Taobao mobile app.[Image Credit: © Innisfree Corporation]
Jenny W. Hsu, "Innisfree Rejuvenates Its Store Experience in China", Alizila.com, July 20, 2018, © Alibaba Group Holding Limited
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Olay Uses AI-Enabled Marketing To Double Sales Conversion Rate

July 19, 2018: 12:00 AM EST
Skincare brand Olay has doubled its sales conversion rate by using artificial intelligence to help focus and personalize its marketing. According to Nara Logics CEO, Jana Eggers, Olay’s Skin Advisor online skin-advisor tool has engaged more than 4 million customers. Nara Logics uses for Olay the same machine learning algorithm that is used for the U.S. intelligence community, Eggers said. She also said companies planning to use AI need not hire people with data science Ph.D.’s, with software engineers usually capable of and excited about using the technology.[Image Credit: © Procter & Gamble]
Matt Marshall, "How Olay used AI to double its conversion rate", VentureBeat, July 19, 2018, © VentureBeat
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Technology-Driven Personalized Marketing Lets Beauty Retailers Avoid Bankruptcy Fate Suffered By Other Retailers

July 12, 2018: 12:00 AM EST
Beauty retailers’ adoption of technology to create personalized marketing has helped them avoid the bankruptcies affecting the rest of the retail market. Data from the timeline released by CB Insights in March 2018 showed beauty retail is growing faster than the apparel and footwear segment of the retail market. Marketing technology investments made by beauty retailers include L’Oreal’s acquisition of ModiFace, a company that integrates augmented reality into apps operated by several beauty brands, including retailer Sephora. Department stores, including Target and Saks Fifth Avenue, are implementing AR-enabled apps and platforms. 
Mike O'Brien, "Why beauty retailers are leading the way in digital transformation", ClickZ, July 12, 2018, © ClickZ
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Facebook Lets Advertisers Use AR To Display Products On News Feed

July 10, 2018: 12:00 AM EST
Facebook has announced plans to allow advertisers to display their products on its Messenger and News Feed platforms using new technologies, including augmented reality. Facebook VP for product marketing for global marketing solutions, Ty Ahmad-Taylor, introduced AR-enabled ads that let consumers virtually try on sunglasses and makeup products. Beauty brand Michael Kors was the first advertiser to try AR ads, which include a “Tap to try it on” option.[Image Credit: © Facebook, Inc.]
Anthony Ha, "Facebook is testing augmented reality ads in the News Feed", Tech Crunch, July 10, 2018, © Oath Tech Network
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Look Fabulous Forever Borrows Home Selling Concept From Avon

July 10, 2018: 12:00 AM EST
Look Fabulous Forever, a beauty brand that specializes on selling color cosmetic products to older women, has launched a sales-representative-led marketing program. Similar to Avon’s direct-to-consumer selling strategy, the company’s “Beauty Playground” home selling program lets sales representatives host sales parties aimed at target consumers.[Image Credit: © Look Fabulous Forever]
Becky Bargh , "Look Fabulous Forever adopts Avon rep-style selling initiative", Cosmetics Business, July 10, 2018, © HPCi Media Limited
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Malavara Launches First Haircare Product For UK Market

July 9, 2018: 12:00 AM EST

UK beauty brand Malavara has released its first haircare product, the Ultra Luxuriant Hair Elixir. Developed in partnership with organic chemists, the product is a pre-shampoo formula designed to help reduce hair damage and breakage. According to the company, the product includes alma, brahmi, and other natural ingredients that help enhance microcirculation. With a recommended retail price of 29 pounds, the product is available online at malavara.co.uk.[Image Credit: © Washworks Bodycare Ltd ]
Becky Bargh, "New beauty brand Malavara reveals debut hair product for UK market", Cosmetics Business, July 09, 2018, © HPCi Media Limited
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Sniph Partners With Retailer Harvey Nichols To Launch In-Store Service

July 6, 2018: 12:00 AM EST
Sniph, a perfume subscription box service company, has launched its service in high-end retailer Harvey Nichols stores in London. Part of the company’s efforts to expand its operations in the UK, the move will let customers of the retailer try the service by purchasing a fragrance box for £14 or signing up for a Sniph subscription. According to the company, the in-store service will be available by October 3, 2018.[Image Credit: © Sniph AB]
"Perfume subscription box service Sniph launches in Harvey Nichols", Cosmetics Technology, July 06, 2018, © Verdict Media Limited.
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High-Tech Gadgets Offer Cutting-Edge Facial And Skincare Solutions

July 4, 2018: 12:00 AM EST

Several high-tech skincare gadgets, equipped with light-emitting diodes, are presented. To be launched in August 2018, the DRx SpetraLite Faceware Pro is conceived of by New York City-based dermatologist Dennis Gross. FDA-approved, the mask is equipped with antiacne blue light and four spectra of red light. Another NYC dermatologist Ellen Marmur came up with the Metamorphosis MMSphere, which comes with blue and red LEDs. Meanwhile, some high-tech facial devices include the FaceGym from the UK. It performs intense massage aimed at the “muscular infrastructure of the face.”[Image Credit: © Dr. Dennis Gross Skincare LLC ]
Nicole Catanse, "The High Tech Gadgets You'll Actually Want to Put Near Your Face ", Elle.com, July 04, 2018, © Hearst Communications Inc.
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L’Oreal’s New Tool Measures Digital Media’s Marketing Effectiveness In Real Time

July 3, 2018: 12:00 AM EST
L’Oreal partnered with cloud services provider Domo to create the cockpit, a tool designed to measure the return on investment and productivity of its digital media assets. Also, the beauty brand said the tool is developed to allow it to see which digital media investments are working in real time and help the company decide on where to spend. Cockpit monitors more than 20,000 data sources in real time by using metrics, including share of voice, and performance measures, such as fraud, viewability, and CPM. [Image Credit: © L'Oreal]
Sarah Vizard, "How L’Oréal drives marketing effectiveness and media neutrality", Marketing Week , July 03, 2018, © Centaur Communications Ltd.
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Beauty Marketers Enlist AI Apps For Personalized Campaigns

July 3, 2018: 12:00 AM EST
Beauty brands are adopting artificial intelligence technologies, including augmented reality, to create personalized marketing. With 70 percent of American women beauty buyers claiming being overwhelmed by product choices in a May 2018 survey by marketing firm Automat, beauty marketers see the need to provide consumers with product recommendations tailored to their needs. Beauty retailer Sephora’s Virtual Artist, for example, lets users upload photos in Messenger to virtually try on lipstick shades recommended by bots. However, marketers need to convince consumers to try and be comfortable with AI-enabled initiatives, with about a third of respondents saying they were unsure about using a virtual beauty advisor.[Image Credit: © Sephora USA, Inc.]
Krista Garcia, "Beauty Marketers Are Getting Personal with AI", eMarketer , July 03, 2018, © eMarketer Inc
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Juliette Has A Gun Opens Concept Store In Paris

July 2, 2018: 12:00 AM EST

Fragrance brand Juliette has a Gun has opened a concept store in Paris, France. Located at 2 rue des Francs Bourgeois, the shop offers its fragrances, as well as a selection of coffees from different origins. Also, the store has a Paperscent, a device designed to dispense scented cards, to help customers test the fragrances. [Image Credit: © Juliette Has A Gun Parfums]
"Juliette has a Gun chooses Paperscent for dispensing scented blotters in their first shop in Paris", Premium Beauty News, July 02, 2018, © Premium Beauty Media
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SK-II Opens Smart Tokyo Store With Emerging Technology

July 2, 2018: 12:00 AM EST
Japanese beauty brand SK-II has opened a retail store that features smart technology in Tokyo. According to the company, the store is designed to disrupt the beauty industry by using emerging technology. Featuring “The Art of You” digital wall, the store lets customers take part in the experience created with a two-level mixed reality learning laboratory. It also highlights the SK-II facial scan which scans customer skin without physical contact and analyses the skin using virtual technology. [Image Credit: © Procter & Gamble]
Shawn Lim, "How SK-II disrupted the beauty industry in Japan with emerging technology", The Drum , July 02, 2018, © Carnyx Group Ltd.
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Direct-To-Consumer Channels Boost US Beauty Brands’ 2017 Sales Growth, Report Finds

June 28, 2018: 12:00 AM EST
A recent study from market research company Kline showed that sales in direct-to-consumer channels are growing faster than other channels in the US. The report, Beauty Retailing USA: Channel Analysis and Opportunities, found that sales on home shopping, social media and direct-to-consumer e-commerce platforms together grew 13% last year. Brands like Glossier and Kim Kardashian's KKW Beauty, for example, are using pop-up shops to reach and appeal to more customers by offering a personalized experience, and retailers are being forced to enhance the in-store customer experience, particularly through technology, to compete. 
Austyn King, "Engaging experiences: The secret to success in beauty retail?", Cosmetics Business, June 28, 2018, © HPCi Media Ltd.
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Fenty Beauty Launches Pop-Up Series

June 27, 2018: 12:00 AM EST
Fenty Beauty by Rihanna opened its pop-up series, starting with a Moroccan spice markets-inspired theme to match the brand’s fall 2018 collection. The debut was held at The Pennsy in Pennsylvania Plaza, where two tents were set up to allow guests try Fenty products with the help of the brand’s global makeup artists. The collection officially launched globally July 6 and the pop-up series continued with a Brooklyn setup June 28, while the final one took place at the Seaport district the following day.[Image Credit: © Kendo Holdings, Inc.]
Alexa Tietjen, "Fenty Beauty Hosts First Pop-up Series, Inspired by Moroccan Spice Markets ", Women’s Wear Daily, June 27, 2018, © Penske Media Corp.
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Glossier Sees Direct Customer Relationship As Best Way To Grow Business

June 25, 2018: 12:00 AM EST
US beauty brand Glossier is using digital technology to establish and maintain a direct relationship with its customers. Henry Davis, president and chief operating officer of the company, said his company strongly believes in the value of owning the relationship with the customer. After launching its online business in 2014, Glossier has gained a niche status in the global beauty market by selling its collection of 26 skincare and beauty products. It also operates a content division and physical stores across the country. [Image Credit: ©  PhotoMIX-Company @ Pixabay.com]
Charlotte Rogers, "Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook ", Marketing Week , June 25, 2018, © Centaur Communications Ltd.
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Morphe Says To Open Retail Location At Mall Of America

June 22, 2018: 12:00 AM EST
Beauty brand Morphe, based in Los Angeles, said it plans to open a retail store at the Mall of America in fall 2018. Established by brother and sister Linda and Chris Tawil, the company makes and sells budget-friendly, professional-quality beauty products and tools. For example, its Jaclyn Hill Eyeshadow Palette includes 35 unique colors for only $38. Its founders started the company by selling directly to consumers through it online store morphe.com. It has achieved a cult-like status on social media, with 6.4 million followers on Instagram.[Image Credit: © Morphe Brushes]
Madeline Nachbar, "Beauty Brand Morphe to Open Retail Store in Mall of America ", Mpls St. Paul, June 22, 2018, © MSP Communications Inc.
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More Beauty Brands Opening Stores For Better Customer Interaction

June 20, 2018: 12:00 AM EST
Beauty brands are increasingly trying a more direct approach to reach their consumers rather than relying solely on traditional retailer relationships. In an attempt to gain a better understanding of consumer preferences, many are opening stores, using digital technology and offering a more experiential destination, including classes and treatments. Eyelash extension business Glad Lash recently opened its first retail location in California, and skin-care brand Osea, once only available in spas, is planning to open a store. CoverGirl is aiming to launch a tech-focused store in New York’s Times Square later this year. [Image Credit: © Glad Lash Inc.]
Emma Sandler, "Beauty brands are launching independent stores centered on experiences", Glossy, June 20, 2018, © Digiday Media
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L’Oréal To Roll Out AR And Livestreaming Platform To All Of Its Brands

June 18, 2018: 12:00 AM EST
Beauty company L’Oréal unveiled a new service to be rolled out later this year for its NYX Professional brand. The digital beauty assistant uses augmented reality and livestreaming to bring a personalized makeup counter experience to consumers’ homes. The company plans to roll out the solution, based on its March 2018 Modiface acquisition, for all of its brands across 65 markets. L’Oréal chose NYX as the first brand to offer the service because it is a “very social brand, a pro brand and a retail brand,” according to L’Oréal’s chief digital officer, Lubomira Rochet.[Image Credit: © NYX Professional Makeup]
Kristina Monllos, "L’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming", Adweek, June 18, 2018, © Adweek
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Amazon Seeks To Lure Brazilian Brands Grupo Boticario and Natura Cosmeticos Into Its Online Fold

June 15, 2018: 12:00 AM EST

Online retailer Amazon is reportedly wooing Brazil-based beauty and wellness brands Grupo Boticario and Natura Cosmeticos as part of its efforts to expand its online beauty business in the country. Brazil’s market for cosmetics, hair treatments, and other wellness products is worth about $30 billion as of 2018. Amazon has already been operating its online bookselling and video streaming business in the region. [Image Credit: © Simona Simonova from Pixabay.com]

"Amazon Looks To Brazil To Expand Its Hold On Beauty", PYMNTS.com, June 15, 2018, © What’s Next Media and Analytics
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Wunder2 Partners With YouCam Makeup For Virtual Try-On Website Feature

June 15, 2018: 12:00 AM EST
Wunder2 Cosmetics signed up YouCam Makeup to add a virtual try-on component to its website. The partnership covers the company’s color cosmetics ranges, but other products will be added later. The products can also be accessed through the YouCam Makeup application, allowing the app’s existing users to “try on” makeup looks and 25 items from the range. Wunder2 is also considering offering the service through its retail partners.[Image Credit: © www.wunder2.eu]
Faye Brookman, "Wunder2 Partners With YouCam Makeup For Virtual Try-On Website Feature", WWD, June 15, 2018, © Penske Media Corp.
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Lush Tests New AI App In Package-Free Store

June 14, 2018: 12:00 AM EST
Cosmetics company Lush is testing its Lush Lens mobile application, developed in-house. The app uses combines AI and product recognition, allowing users to scan products and access information, such as ingredient lists, even without packaging. It is being tested at Lush’s first ever “Naked” and package-free store in Milan, where visitors can use the app on the store’s Fairphone devices. Lush plans to roll out the app worldwide. It will also be available for consumers to download on to their smartphones.[Image Credit: © Lush Cosmetics]
Bia Bezamat, "Lush Tests New AI-Based App In Package-Free Store", The Current Daily, June 14, 2018, © THECURRENT
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Times Square To Host COVERGIRL’s First-Ever Physical Store

June 11, 2018: 12:00 AM EST

Following the recent relaunch of the COVERGIRL brand, beauty company Coty is scheduled to open the brand's first ever physical outlet, a flagship store in New York City. Coty signed a 10-year leasing deal for the 10,000-square foot multi-level space at 30 Times Square. Scheduled to open its doors later this year, the store will be launched as part of COVERGIRL's "I Am What I Make Up" brand message, which replaces its "Easy, breezy, beautiful" tagline. To keep up with the tech-savvy consumers, the store will have experiential beauty playrooms equipped with interactive digital technologies and full-service makeup application. Coty also hinted of an "exclusive innovation" that will be available in the store.[Image Credit: © Coty, Inc.]

""I Am What I Make Up" Comes to Life in New Experiential Space", Coty.com, June 11, 2018, © Coty, Inc.
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