Procter & Gamble Cuts Workforce To Lowest Level Since 1991 October 3, 2016: 12:00 AM EST Procter & Gamble has reduced its global workforce by 26.4 percent to 95,000 since it began a restructuring plan in 2012. After the transfer of 41 beauty brands to Coty Inc., 10,000 P&G workers will also move to the New York-based beauty company. As part of the purchase deal, Coty acquired eight factories from P&G and assumed $1.9 billion in debt. Alexander Coolidge , "P&G workforce shrinks to smallest in 25 years", Cincinnati, October 03, 2016, © www.cincinnati.com

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Jo Malone's Autobiography Highlights Achievements In Fragrance Market October 2, 2016: 12:00 AM EST Jo Malone, founder of perfume brand Jo Malone London, will have her autobiography, “Jo Malone: My Story,” published by Simon & Schuster. For publication and release in both the UK and the US, the book's print editions will feature a page treated with Pomelo, a scent from Malone's Jo Loves collection. While the book highlights her business achievements, it also looks at the difficult times she went through, including overcoming breast cancer and being estranged from her mother. Rachel Felder, "Jo Malone: Her Story", The New York Times, October 02, 2016, © The New York Times Company

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Marketers Adapt Strategies To Boost Duty-Free Perfume Sales October 2, 2016: 12:00 AM EST Duty-free sales of beauty products worldwide reached $19.8 billion in 2015, with fragrance accounting for 43.6 percent of total sales, according to Generation Research. In 2014, however, overall sales were $19.3 billion, with the fragrance segment contributing 48.7 percent of total sales, and in 2013, $17.5 billion, with fragrance accounting for 50.8 percent. Factors driving the decline in fragrance’s share of total sales included a decrease in disposable income in some markets and terrorism and security concerns. In order to deal with these factors and their adverse impact on the duty-free market, many companies are marketing products aimed at consumers who continue to travel. For example, Armani/Prive created Pivoine Suzhou, a fragrance designed for Chinese consumers. Lancome launched its Miracle perfume, which is also aimed at China’s consumers. Rachel Felder, "Following the Scent of More Perfume Sales", The New York Times, October 02, 2016, © The New York Times Company

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Mass-Market Fragrance Segment Suffers Worst Sales Decline September 30, 2016: 12:00 AM EST While the prestige fragrance market has seen strong growth, sales of mass-market fragrances have slowed down significantly. For the 52-week period ending May 15, 2016, for example, sales of mass-market fragrances for women reached $766 million, compared with $1 billion the segment posted in 2008. During the 12-week period ending August 6, 2016, sales of women's fragrances through the drugstore channel dropped 7.3 percent to $36.7 million, while men's dropped 5.6 percent to $36.6 million. Coty Inc. and Elizabeth Arden Inc. built the mass fragrance category; however, Coty is focusing its attention on the premium end of the market. Faye Brookman, "Mass Market Fragrance’s Great Disappearing Act", Women’s Wear Daily, September 30, 2016, © Fairchild Fashion Media

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Dove Launches Campaign Highlighting Real Beauty In Portugal September 30, 2016: 12:00 AM EST Dove launched the “Real Beauty Beats” marketing campaign in Portugal. Created by production house Black Ship for Dove Portugal, the campaign features men and their reactions when describing different women displayed on a screen. Two days after the video was posted on YouTube, it has earned more than 400,000 views and another 430,000 on Facebook. "Dove proves real beauty trumps eye candy", Marketing Interctive, September 30, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.

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Artisan Perfumes Driving Market Growth, Analysts Say September 30, 2016: 12:00 AM EST Sales of niche and artisanal fragrances grew 22 percent in 2015, compared with the previous year, according to NPD Group. Data revealed sales of the perfumes, which sometimes come in unconventional varieties, are driven by millennials who do not want mass-market perfumes and celebrity-driven scents. Also driving growth and competition in the market is the increase in merger deals, including Revlon Inc.’s acquisition of Elizabeth Arden Inc. and Coty Inc.’s purchase of Procter & Gamble Co.’s 41 beauty brands. Premium scents have driven market growth, with sales of artisanal products and premium fragrances forecast to grow 18 percent from its current $6.6 billion by 2020, according to Euromonitor International. Stephanie Hoi-Nga Wong, "Perfume Shoppers Swap Celebrities for Niche Scents Like Sea Salt", Bloomberg Pursuits, September 30, 2016, © Bloomberg L.P.

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Coty Launches Strictly Jil Sanders Night Men's Fragrance September 29, 2016: 12:00 AM EST Coty launched the Strictly Jil Sanders Night fragrance for men. Created by Olivier Pescheux, who also created the original version of the fragrance, the Strickly Jil Sanders Night comes with top notes of black pepper and pepperwood blended with zest of bergamot. With its name alluding to the aesthetic of the fashion label, the fragrance also comes with spiciness from warm nutmeg and cool cardamom, the company said. Clare Austin, "Coty Updates Strictly Jil Sander with New Night Expression", The Moodie Davitt Report, September 29, 2016, © The Moodie Davitt Report

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Unilever Shifts Focus On Creating Content In-House September 29, 2016: 12:00 AM EST Unilever has partnered with agency Oliver to create U-Studio, an in-house content creation unit. U-Studio will collaborate with U-Entertainment, another in-house unit for creating “passions content,” the company said. According to the company, it aims to offer “seek-out content” for consumers who are avoiding “interruption-based advertising.” Simon Gwynn , "Unilever plots in-house branded content division ", Campaign India, September 29, 2016, © Haymarket Media Group Ltd.

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L'Oreal's Fragrances Business Expected To Post Strong Growth In 2016‒2023, Market Research Firm Says September 28, 2016: 12:00 AM EST L'Oreal's revenue from its fragrances business is forecast to expand at a CAGR of around 6 percent in 2016‒2023, according to market research firm Trefis. Reasons cited by Trefis for its forecast include L'Oreal's large share of the global fragrance market and the company's goal of reaching out to 1 billion new customers in the next decade. Also, L'Oreal has a wide presence across distribution channels and allocates around 3 percent or $1 billion of its sales to research and development. "How Is L’Oreal’s Fragrance Segment Expected To Trend and Why? ", Trefis , September 28, 2016, © Insight Guru Inc.

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Shiseido Appoints Claudia Poccia CMO Of Bare Escentuals September 28, 2016: 12:00 AM EST Shiseido Americas Corporation said it has appointed Claudia Poccia as chief marketing officer of Bare Escentuals. Effective on October 10, 2016, Poccia will replace Sandy Saputo, who will stay on as consultant and help in the transition. Poccia will report to the president of Bare Escentuals who will be named later. "Shiseido Names Claudia Poccia Chief Marketing Officer of Bare Escentuals", Business Wire , September 28, 2016, © Business Wire, Inc.

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Procter & Gamble Plans To Expand Manufacturing Operations With $200 Million Investment In Hungary September 28, 2016: 12:00 AM EST Procter & Gamble Co. plans to invest $200 million to expand production capacity at its two manufacturing facilities in Hungary. P&G signed a deal with the government detailing the expansion plans, which will create 250 jobs. Also, P&G, which has been operating in the country since 1991, plans to run packaging operations for its Braun razor brand, and assembly and packaging for some Oral B oral care products at its Baby Care factory in Gyongyos. Barrett J. Brunsman, "P&G to invest $200M to expand operations at two plants", bizjournals.com, September 28, 2016, © American City Business Journals

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Shiseido Launches Line Of Skin-Whitening Products Aimed At Prestige Beauty Market September 27, 2016: 12:00 AM EST Shiseido plans to launch its Shiseido White Lucent Total Brightening Day & Night Set line of skin-whitening products to the travel retail market. Part of the company’s efforts to expand its prestige beauty business, the range will include White Lucent All Day Brightener SPF 36, Micro Targeting Spot Corrector, and MultiBright Night Cream, all in 50ml packages. According to the company, the White Lucent range comes with a formulation that includes Double Strike PROApproachx2 brightening technology. Clare Austin, "Shiseido Travel Retail sets sights on prestige beauty market", The Moodie Davitt Report , September 27, 2016, © The Moodie Davitt Report

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More Women Planning To Buy All-Natural Beauty Products, Survey Reveals September 27, 2016: 12:00 AM EST In the US, 35 percent of women said they want to buy more all-natural beauty products in the next two years than they do at present, according to the Kari Gran 2016 Green Beauty Barometer report. Covering more than 1,000 women respondents aged 18 and above, the survey revealed 73 percent of millennial women, or those aged 18 to 34 years, said it is important to them to pick all-natural beauty products when buying. In contrast, 59 percent of women aged 35‒44 said the same. Among millennials, the top 3 all-natural product segments are hair care, 35 percent; skin care, 33 percent; and makeup, 30 percent. "Survey: 35% of Women Plan to Increase Purchases of All-Natural Beauty Products In Next Two Years", PR Newswire, September 27, 2016, © PR Newswire Association LLC

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Nina Ricci Launches Campaign Featuring Models And Best Pals September 26, 2016: 12:00 AM EST French fashion brand Nina Ricci launched a marketing campaign for its Nina brand of perfume. As part of the campaign, the brand has recruited fashion model Monika Jagaciak to join her best friend and fellow model Frida Gustavsson. Filmmaker Gordon Von Steiner directed the “Nina & Luna” commercial, which highlights the models' real-life friendship as a selling point. Sarah Jones, "Nina Ricci Tells Friendly Tale to Promote Companion Fragrances", Luxury Daily, September 26, 2016, © Napean LLC

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Sales Of Natural Beauty And Personal Care Products Grow In India September 26, 2016: 12:00 AM EST Sales of natural, herbal, and Ayurvedic beauty and personal care products are rising in India, driven by a growing consumer demand for products that promote health and wellness. India’s mainly young consumers are willing to spend and try Ayurvedic and organic cosmetics, skincare, and other personal care products. Shreyansh Kocheri, "The Natural Trend in Beauty & Personal Care in India", Euromonitor International, September 26, 2016, © Euromonitor

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Gucci Guilty Launches Campaign Featuring Jared Leto September 26, 2016: 12:00 AM EST Gucci launched a marketing campaign featuring actor Jared Leto and fashion models Julia Hafstrom and Vera Van Erp for its fragrance master brand Gucci Guilty. Believing that sexy sells, the company adopted the film campaign, shot by Glen Luchford, and features highly sensual and sexual scenes. Launched in 2010, the Gucci Guilty brand is aimed at the “young, social-networking consumer.” Gucci's bestselling fragrance, the brand has the US, Asia, the UK, global travel retail, and the Middle East as its important markets. Jennifer Weil, "Jared Leto Stars in New Gucci Fragrance Ad Campaign", Los Angeles Times, September 26, 2016, © Los Angeles Times

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L'Oreal Skin-Whitening Products Contain Mercury, Maharashtra FDA Says September 25, 2016: 12:00 AM EST L’Oreal India’s skin-whitening products contain mercury, according to the Maharashtra Food and Drug Administration. Results of laboratory tests conducted by the FDA revealed products, including Garnier Men Power Light Intensive Fairness Facewash, Garnier Men Power Light Sweat+Oil Control Fairness Moisturiser, and L’Oreal Pearl Perfect Fairness+Soothing Cream/Night, contained amounts of mercury ranging from 0.6 parts per million to 2.38 ppm. L’Oreal said its products in India and elsewhere do not contain mercury at detectable levels. Deepak Patel , "Tests show mercury in L’Oréal products: Maharashtra FDA", Indian Express , September 25, 2016, © The Indian Express [P] Ltd.

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The Body Shop Launches Campaign Promoting Tea Tree Skincare Line In Asia September 23, 2016: 12:00 AM EST Beauty retailer The Body Shop launched a digital marketing campaign in the Asia-Pacific region. Created in partnership with social and mobile agency KRDS Singapore, the campaign promotes the company’s Tea Tree line of skincare products and highlights effective skincare habits. Monisha Rao, "The Body Shop Battles Blemishes in Latest Digital Push", Marketing Interactive, September 23, 2016, © Marketing magazine Online Web pages

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Sephora Launches Teen Makeup Class September 22, 2016: 12:00 AM EST Beauty retailer Sephora launched the Teen Makeup Class, an instruction program aimed at providing teenagers with basic knowledge on skin and beauty care. One of the company's 12 essential beauty classes, and free for Beauty Insiders, Teen Makeup will help teenagers highlight their natural beauty. Lessons included in the 90-minute class include tips on finding the right beauty products, fundamentals of good skincare, and tips on how to create the perfect complexion. "Learn Skincare And Makeup Fundamentals With Sephora's New Teen Makeup Class", PR Newswire, September 22, 2016, © PR Newswire Association LLC

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Unilever Goes On Buying Binge In US September 21, 2016: 12:00 AM EST Unilever has been acquiring beauty and personal care and household care companies in the US, while its rival Procter & Gamble seems to be at present not interested in doing any merger and acquisition deal. In July 2016, Unilever bought subscription service Dollar Shave Club and, in September, acquired 7th Generation. For its part, P&G has been focused on selling its non-core beauty brands. Ian Bell, "Unilever in Acquisition Mode, While Procter & Gamble Remains Relatively Quiet", Euromonitor International, September 21, 2016, © Euromonitor International

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India Plans To Make It Easier To Import Cosmetics September 20, 2016: 12:00 AM EST India plans to ease its rules on importation of foreign cosmetics into the country. At present, the Indian government requires imported cosmetics brands to undergo clinical trials similar to those performed on pharmaceutical products. Part of the proposed importation rules amendments include a stop to requiring foreign cosmetics brands that contain ingredients included in pharmaceutical products to go through such tests. Natasha Spencer, "India set to reduce restrictions on cosmetic imports", Cosmetics Design, September 20, 2016, © William Reed Business Media SAS

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Schwartz Cosmetics Launches Skincare Product Lines In US September 20, 2016: 12:00 AM EST Schwartz Cosmetics launched its lines of personal care products in the US, as well as opened its office in New York. Schwartz’s Argan Line of skincare products comes with argan oil, which is famous for its ability to moisturize and soften the skin. Also launched were the Dead Sea and Pomegranate lines of skincare products. "Schwartz Cosmetics Launches the Tamar Line - an Exotic New Line of Products for the Hair, Body and Face, Enriched with Date Extract and Keratin", Business Wire, September 20, 2016, © Business Wire

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L'Oreal USA Announces Layoff Plans For Kent And Redmond Facilities September 20, 2016: 12:00 AM EST L'Oreal USA said it plans to cut by 120 employees its workforce at its Kent distribution center and Redmond manufacturing facility. Announced in compliance with the Worker Adjustment and Retraining Notification Act, most of the layoffs are at the Redmond facility. Most of the cutbacks are due to the plan of Clarisonic, which L'Oreal bought in 2011, to move production to external manufacturing partners. Steve Hunter , "L’Oréal USA to lay off 120 in Kent, Redmond", Kent Reporter, September 20, 2016, © Sound Publishing, Inc.

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Faced With Shrinking Domestic Market, Japanese Beauty Brands Speed Up Overseas Expansion September 17, 2016: 12:00 AM EST Japan's cosmetics companies are speeding up their efforts to expand their businesses overseas. Driven by the slowdown in foreign-tourist-driven sales, beauty brands are looking for new reliable sources of revenue. In July 2016, Shiseido Co. acquired US-based luxury cosmetics company Gurwitch Products LLC, the Japanese company's first foreign acquisition in six years. Earlier in June, the company signed an exclusive licensing deal with Italy-based luxury brand Dolce & Gabbana for sales of fragrances and other personal care products. In August, Kose Corp. launched its flagship skincare brand Sekkisei in Hawaii. Domestic sales of cosmetics reached 1.5 trillion yen in 2015, driven by foreign tourists; however, in April‒June 2016, average spending of foreign tourists fell 10 percent to 159,930 yen per person, compared with the same period in the previous year. Hiroyuki Sato , "Cosmetics makers speed up efforts to expand overseas", The Japan News, September 17, 2016, © The Yomiuri Shimbun

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L'Oreal Faces Class-Action Lawsuit For Soft Sheen-Carson Hair Relaxer In US September 16, 2016: 12:00 AM EST L’Oreal is dealing with a class-action lawsuit for its Soft Sheen-Carson brand of hair relaxers in the US. With mostly the African American consumers as the product’s target market, L’Oreal markets the hair relaxer, claiming it contained amla oil from an Indian gooseberry. According to an AFP article, the lawsuit claims the product does not contain amla oil and instead comes with potentially toxic substances. Venus Hew, "L’Oreal Gets Pulled into Court for Soft Sheen-Carson Brand", Marketing Interactive, September 16, 2016, © marketing-interactive.com

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Coty Names Publicis Media Lead Global Agency September 16, 2016: 12:00 AM EST Coty Inc. awarded its lead global media account to Publicis Media. Zenith will lead the account, which includes existing Coty brands, as well as those from P&G Specialty Beauty Business being acquired by Coty. As part of the deal, Publicis Media will collaborate with Beamly, Coty's in-house digital social and programmatic agency. "Coty Appoints Publicis Media as Its Lead Agency Globally", PR Newswire, September 16, 2016, © PR Newswire Association LLC

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K-Beauty Products Becoming Popular In UAE, Agency Says September 15, 2016: 12:00 AM EST Demand for South Korean beauty products is growing in the United Arab Emirates, according to the Korea Trade-Investment Promotion Agency. Data from the KOTRA showed cosmetics shipments to UAE are growing an average of 5 percent each year. In 2014, cosmetics import from South Korea grew to $5.94 million from $5.38 million in 2012. Lee Yoo-sup, "K-Beauty Gaining Popularity in Burgeoning United Arab Emirates Beauty Market", Pulse, September 15, 2016, © Pulse by Maeil Business News Korea & mk.co.kr

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L'Oreal Paris Launches Campaign Promoting Casting Creme Gloss Hair Coloring Products In India September 15, 2016: 12:00 AM EST L'Oreal Paris launched a marketing campaign for its Casting Creme Gloss range of hair coloring products in India. With actress Sonam Kapoor as brand spokesperson, the campaign encourages women to be adventurous and try coloring their hair. McCann Erickson (India) created the campaign. "We Want to Motivate Women to Discover the Sheer Joy of Colouring Hair: Raagjeet Garg, L'Oreal Paris", AdAge India , September 15, 2016, © Times Internet Limited

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Kao Eyes Stronger Revenue Performance Through 2020 September 14, 2016: 12:00 AM EST Japan-based cosmetics company Kao said it aims to achieve a 10-percent operating margin, as it seeks to push its operating profit up to 30 billion yen, or $294 million, by 2020. Also, the company is eyeing to expand its international cosmetics business as part of its efforts to grow sales to 300 billion yen. Kao's revenue performance suffered in 2013 and 2014, after the skin-whitening scandal that hit the company in 2012 and the resulting legal and brand-related costs. In 2015, group sales reached 1.47 trillion yen, beating its previously announced target of 1.40 trillion yen. Simon Pitman, "Kao targets improved operating margins", Cosmetics Design , September 14, 2016, © William Reed Business Media SAS

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Sephora Launches Android Mobile App And Pocket Hair Stylist Digital Tool September 14, 2016: 12:00 AM EST Sephora launched the Sephora app for Android, which lets users experience mobile shopping and digital innovation offered earlier by the Sephora iPhone app. Sephora's Android mobile app comes with features, including Scan, Quick and Easy Purchasing, Book a Sephora Service or Class, and Videos. Sephora also announced a new Pocket Hair Stylist digital tool designed to inspire and help users create different hair styles, based on what kind of hair they have. Gina Acosta, "Sephora is giving beauty fans even more ways to ‘beauty together’", Drug Store News, September 14, 2016, © Drug Store News

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L'Oreal Takes Several Noteworthy Steps In First Nine Months Of 2016 September 13, 2016: 12:00 AM EST L’Oreal has implemented a number of strategies and made several investments during the first nine months of 2016. Among the most significant investments the company has made during the period include those in predictive test methods and sustainability. As part of its efforts to help advance skin reconstruction technology, L’Oreal signed a scientific partnership deal with the Instituto D’Or de Pesquisa e Ensino covering the combination of 3D biological models with microfluidic technology in tissue engineering. L’Oreal also announced its support for a group of French scientists researching the incorporation of molecularly imprinted polymers as a deodorant for cosmetic formulations. Michelle Yeomans, "A look at L’Oreal’s developments in EMEA in 2016", Cosmetics Design , September 13, 2016, © William Reed Business Media SAS

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SeaSoul Cosmeceauticals Opens First Make-Up Academy September 13, 2016: 12:00 AM EST Skincare company SeaSoul Cosmeceuticals launched its SeSoul Make-Up Academy by Manisha Chopra in Gurgaon. SeaSoul’s make-up academy will offer three-week courses on basic make-up application, a six-week course on advanced hair and make-up, and a two-day personal grooming class. "SeaSoul Cosmeceuticals sets new benchmarks in beauty, make-up ecosystem", NewKerala.com, September 13, 2016, © NEWKERALA.COM

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The Face Shop Plans To Launch India Business September 13, 2016: 12:00 AM EST South Korea-based natural and organic cosmetics company The Face Shop plans to launch its business operations in India. Founded in 2003 in Seoul, The Face Shop has seen strong growth. Its international expansion plans received a boost when the company was acquired by LG Household & Healthcare in 2009. With 2,300 stores in 29 countries, The Face Shop plans to first launch its e-commerce operations in India, to be followed by its brick-and-mortar business. Simon Pitman, "The Face Shop set to enter the Indian market", Cosmetics Design , September 13, 2016, © William Reed Business Media SAS

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Procter & Gamble Bags Employer Of Choice Awards In East Africa September 13, 2016: 12:00 AM EST Procter & Gamble was recognized as the overall leading employer of choice at the 2016 East Africa Employer of Choice Awards. Organized by the Global Career Company, the awards also gave runner-up honors to P&G in the Development Employer and Local Attractiveness Employer of Choice categories. Based on the results of a survey of more than 13,000 East African professionals, the awards also evaluated companies based on various criteria, including leadership, fairness and equity, job satisfaction, learning and development, and values and culture. Rodgers Tumo, "Procter & Gamble (P&G) named as East Africa Employer of Choice 2016", Kass, September 13, 2016, © Kass Media Group

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Personal Care Market Suffers Sales Decline In UK, Kantar Worldpanel Says September 13, 2016: 12:00 AM EST In the UK, the toiletries market saw a 2.1 percent decline year on year, according to Kantar Worldpanel. Oral care was the only category that posted sales growth, albeit slower than the previous period, at 2.8 percent YoY. Bathroom categories with the worst decline rates were men's skincare and sun preparations, data revealed. All of the UK's big 4 retailers posted losses in the market, with Asda reporting the worst with ₤17 million in lost sales. Nathan May, "Ongoing struggle for health & beauty market – Market monitor", Retail-Week, September 13, 2016, © EMAP Publishing Limited Company

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Avon Launches Fragrance Designed By Sofia Vergara September 12, 2016: 12:00 AM EST Avon and actress Sofia Vergara launched the So Very Sofia by Sofia Vergara fragrance. Exclusively available through Avon, the fragrance highlights Vergara's “passion and confidence,” the company said. Designed by the actress, So Very Sofia is described by Avon as “a floral chypre fragrance.” It has a warm and fruity scent, which enables women to be proud of their true selves, Avon added. "Sofia Vergara and Avon Celebrate Launch of So Very Sofia Fragrance", MultiVu, September 12, 2016, © PR Newswire Association LLC

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L'Oreal Travel Retail Announces Key Executive Appointments September 12, 2016: 12:00 AM EST L’Oreal Travel Retail said it has appointed Emmanuel Goulin as managing director of L’Oreal Travel Retail Asia Pacific, replacing Eva Yu. Also, the company announced it has named Yannick Raynaud L’Oreal Travel Retail Americas managing director, replacing Javier Labarta. Goulin joined Travel Retail Europe in 2005, while Yannick started her career with L’Oreal Paris and Maybelline in Latine America in 1998. Kapila Gohel , "L’Oréal Travel Retail makes key regional appointments", Duty Free News International, September 12, 2016, © Metropolis Business Publishing

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Modiface Unveils AI-Based Real-Time Video Skin Simulation Technology September 12, 2016: 12:00 AM EST ModiFace launched Skin AI, an artificial intelligence-based video-editing technology designed to simulate skin transformations with high degree of realism in live video. Created in partnership with dermatologists, the technology can detect particular skin-related issues, such as rosacea, dark spots, and discolorations. It can then be used to simulate detailed changes to the skin in real-time video and compares before- and after-treatment results. "ModiFace Launches AI-Based Live-Video Skin Simulation Tech Created by Dermatologists", Marketwired, September 12, 2016, © Nasdaq, Inc.

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L'Oreal Luxe Uses Flower-Themed Taxi To Sell Fragrance September 7, 2016: 12:00 AM EST L'Oreal Luxe unveiled the Flowerbomb Taxi to launch an advertising campaign for its Viktor & Rolf fragrance. Created by advertising agency The Persuaders, the taxi comes with a branded pink exterior and with the interior featuring pink suede upholstery and flowers. According to the company, the taxi will be used to transport online influencers and beauty bloggers. Kim Benjamin, "In Pictures: L'Oreal Luxe Creates Flowerbomb Taxi to Promote Fragrance", Event Magazine, September 07, 2016, © Haymarket Media Group

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Cyzone Cosmetics, ModiFace Launch Mobile App For Trying On Makeup September 6, 2016: 12:00 AM EST Cyzone Cosmetics partnered with ModiFace to launch the Cy MakeApp mobile application for the iOS and Android mobile platforms. Featuring ModiFace's facial tracking and makeup rendering technology, the mobile app allows consumers to virtually try on cosmetics on live video. "Cyzone Cosmetics, in Partnership With ModiFace, Launch Latin America's First Live-3D Augmented Reality Makeup App", Marketwired, September 06, 2016, © Nasdaq, Inc.

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Avon Launches Naturals Hair Oil In India, With Waluscha De Sousa As Brand Ambassador September 6, 2016: 12:00 AM EST Direct-selling beauty company Avon launched its Naturals Hair Oil line of haircare products in India. Also, the company introduced local fashion model and actress Waluscha De Sousa as the product line's brand ambassador. "Waluscha De Sousa becomes face of Avon hair care", Business Standard, September 06, 2016, © Business Standard Private Ltd.

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Shiseido Travel Retail Names New VP Of Business Development September 5, 2016: 12:00 AM EST Shiseido Travel Retail said it has named Evelyne Ly-Wainer as vice president of business development. Based in Singapore and reporting to company president Philippe Lesne, Ly-Wainer will identify trends and develop strategic growth opportunities for the business. She will collaborate with Shiseido's global marketing team and regional managers based in Singapore, Miami, and Paris. Martin Moodie, "Shiseido Travel Retail names Evelyne Ly-Wainer as Vice-President Business Development", The Moodie Davitt Report, September 05, 2016, © The Moodie Davitt Report

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Four Factors Drive Packaging Trends In Japan's Personal Care Market September 5, 2016: 12:00 AM EST Four factors are driving packaging trends in Japan's personal care products industry, according to CPS International packaging expert Andrew Streeter and Cosmeworks marketing director Naoki Gomi Yoshida. According to Yoshida, these are the country's strict packaging environmental laws, aging population, Kaizen or desire for constant improvement, and demographics. Yoshida also said the current trends consist of four areas: refillable technologies; diversity in single package platforms; powder and crème; and mobility. Bobbie van der List, Correspondent, "Four Factors Driving Japan’s Personal Care Packaging Trends", Beauty Packaging, September 05, 2016, © Rodman Media

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Unilever UK Launches Campaign For Bright Future September 1, 2016: 12:00 AM EST Unilever is launching its Bright Future marketing campaign in the UK. Aimed at highlighting how its brands can help “make the world a better place,” the campaign features the film “So Long Old World.” Among the brands highlighted are Domestos and its efforts to help 5 million people have access to toilets, Persil and its support for providing 10 million children with education, and Dove and its campaign to help 19 million people have stronger self-confidence. Bright Future is at the core of the company's Sustainable Living Plan, Unilever said. "Unilever unveils new TV and digital Bright Future campaign in the UK", Unilever, September 01, 2016, © Unilever

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L'Oreal Completes Purchase Of IT Cosmetics August 31, 2016: 12:00 AM EST L'Oreal said it has completed its purchase of IT Cosmetics. Established in 2008 by Jamie Kern Lima and Paulo Lima, in partnership with leading plastic surgeons, the company seeks to give women with skincare and makeup products designed to solve skincare-related problems. IT Cosmetics currently has a lineup of more than 300 high-performance beauty products focused on color cosmetics skincare, brushes, and tools. It will join L'Oreal's Luxe Division. "L'Oréal finalizes the acquisition of IT Cosmetics", L'Oréal, August 31, 2016, © L'Oréal

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Photo Of Urban Decay's Razor Sharp Eyeliners Causes Tempest On Twitter August 27, 2016: 12:00 AM EST Urban Decay posted on Twitter a picture of its Razor Sharp Eyeliners line of eyeliners. Immediately, the photograph caused a public debate on social media, with some Twitter users claiming the picture referenced self-injury. Other users of the online platform claimed, however, that the uproar was an overreaction. Victoria Jowett, "Urban Decay Came Under Fire For an Ad That Allegedly References Self-Harm", Cosmopolitan, August 27, 2016, © Hearst Communications, Inc.

Domains BEAUTY BUSINESS Brands Categories Marketing Online Cosmetics Geographies Worldwide North America United States of America

Sephora Opens 400th Store On Chicago's Magnificent Mile August 26, 2016: 12:00 AM EST Sephora opened a new store, the beauty retailer's 400th location, on Chicago's Magnificent Mile. According to Sephora Americas president and CEO Calvin McDonald, the company launched its Beauty TIP Workshop retail concept as part of its efforts to “reset, rethink,” its business. McDonald said the concept's “teaching beauty” element gives the retailer a competitive advantage over its rivals. Sephora's optimism when it comes to having physical stores comes from its strategy of using brick-and-mortar stores to “provide a service, a mini-makeover,” and because they are designed to teach beauty, McDonald said. Lauren Zumbach, "Sephora's Magnificent Mile Store Has New, High-Tech Look", Chicago Tribune, August 26, 2016, © Chicago Tribune

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Clinique For Men Readies Campaign Aimed At Promoting Skincare August 25, 2016: 12:00 AM EST Clinique for Men plans to launch a marketing campaign in September 2016. Featuring South Korean-American actor Daniel Dae Kim and UK author and photographer Levison Wood, the #behindtheface campaign will also have a third brand ambassador to be revealed with a new product launch in April 2017. According to VP of skincare marketing Julien Moignard, the time is right for a campaign aimed at men, with studies revealing they are more interested in caring for their skin than men were 10 years ago. Ellen Thomas , "Clinique for Men Squads Up With New Global Campaign", Women's Wear Daily, August 25, 2016, © Fairchild Fashion Media

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L'Oreal Receives U.S. Patent For Sun-Protective Cosmetics August 25, 2016: 12:00 AM EST L’Oreal has received a U.S. patent for a photoprotective cosmetic composition, which includes particles with a polymeric multilayer interference structure. Also, the design includes at least two layers making up an amphiphilic polymer, with the particles coming with a swelling agent with at least one optically active material. "L’Oréal Awarded Patent For Photoprotective Cosmetic", Happi.com, August 25, 2016, © Rodman Media

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Kao Licenses Several Hair-Color Patents To Procter & Gamble August 25, 2016: 12:00 AM EST Kao Corporation said it has signed a licensing deal with Procter & Gamble covering several of the Japanese company's patents for foam-type hair color. According to the company, the deal is the result of the companies' efforts to reach an amicable resolution of their patent dispute arising from P&G's Nice'n Easy hair-coloring product line. Covering past and future activities, the deal also applies to P&G's hair color business should the business be transferred to another company. "Kao Corporation Grants The Procter & Gamble Company a License under Foam Type Hair Color (Hair Dyes) Patent Portfolio", Kao, August 25, 2016, © Kao Corporation

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