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Birchbox Still Leads The Way In A Growing Beauty Subscription Field

December 3, 2018: 12:00 AM EST
Subscription services are continuing to grow in the beauty category, offering customers time and convenience benefits. Birchbox is the most high profile of them, claiming some 2.5 million active customers and operating in six markets, but there are now many more, including Scentbird, Ipsy and Facetory. There is still plenty of room to grow the market, with 27% of US households saying that they intend to join a subscription beauty service in the next six months, according to one survey. Millennials represent the largest group of subscribers, with over half of the beauty and grooming market. Gen X customers contribute 25%. Across all 14 subscription categories, just over half of subscribers are men. In beauty/grooming, 44% are male.[Image Credit: © Birchbox]
Christine Esposito, "Boxing Days", HAPPI.com, December 03, 2018, © Rodman Media
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Meitu And Secoo Team Up To Grow The Beauty App

November 24, 2018: 12:00 AM EST
Meitu, a company offering a range of image and video apps, including for the beauty industry, has agreed a strategic partnership with Secoo, a luxury online marketplace in China. Secoo TryTry will control various aspects of the Meitu’s beauty app, including promotions, sales and customer service, as well as supply chain operations. The Meitu app uses facial recognition and machine learning, together with an artificial intelligence skin testing platform. The two partners aim to establish a platform for consumers, merchants and services. The deal is an extension of an previous arrangement between the two.[Image Credit: © Secoo]
Marcus Lawrence, "Secoo partners with Meitu for new beauty app", Business Chief, November 24, 2018, © Business Chief Asia
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AI And Other Tech Are Finding Homes In Beauty Brands And Retailers

November 23, 2018: 12:00 AM EST
Beauty brands are embracing artificial intelligence in order to better appeal to consumers. Clinique is launching a free app called Clinical Reality, which recommends products on the basis of user selfies and answers to a questionnaire. The app is scheduled to be launched at the start of 2019, and will later in the year also include a virtual try-on feature. The app follows other similar platforms, such as that sold by ModiFace. L’Oréal acquired ModiFace earlier this year, Shiseido acquired US startup MatchCo last year, and Neutrogena unveiled its Skin360 skin scanning device almost a year ago. Beauty tech is also emerging in physical stores, with Sephora installing 3D augmented reality mirrors from ModiFace. The trend addresses research findings from Deloitte that by 2025 one third of women will buy personalized products[Image Credit: © kinkate from Pexels.com]
Jeanette Settembre, "How artificial intelligence will boost these beauty brands’ bottom line", MarketWatch , November 23, 2018, © MarketWatch, Inc.
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A Facebook Chatbot Is Driving Traffic And Sales For Wander Beauty

November 21, 2018: 12:00 AM EST
Wander Beauty says that half of its sales are via its e-commerce site, with mobile the main driver. The high-end brand is expanding its online communication with consumers by using a Facebook chatbot. It asks customers six questions and the answers are used for product recommendations chosen by a customer service team. In the four months since it was launched, 17 percent of customers engaged with the chatbot and bought something, well above the industry average. Around 70 percent of its e-commerce traffic is coming from mobile and the chatbot within Facebook Messenger is helping to promote dialog between the brand and customers on the move. [Image Credit: © WANDER BEAUTY LLC]
Emma Sandler, "How Wander Beauty is using a chatbot to increase sales", Glossy, November 21, 2018, © Digiday Media.
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COVERGIRL Unveils Its Flagship Store In New York’s Times Square

November 19, 2018: 12:00 AM EST
The end of November saw the opening of the COVERGIRL TIMES SQUARE flagship store, the brand’s first permanent outlet. It’s on two levels and offers shoppers a virtual greeter, called Olivia, who can give beauty advice or direct you to a product you want. There are also Holition augmented reality stations for virtually try-ons, a customization station for customers to personalize products, and a makeup and advisory service from COVERGIRL BFFs (Brow Friends Forever). [Image Credit: © Coty Inc]
"COVERGIRL Opens Times Square Flagship Store", BUSINESS WIRE , November 19, 2018, © BUSINESS WIRE INC
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HiMirror Introduces AI Tool For Use in Shops And Salons

November 16, 2018: 12:00 AM EST
HiMirror is to launch two new interactive AI-based mirrors for retail use in January 2019. Enterprise Lite and Enterprise Pro evaluate the user’s skin care requirements to help beauty consultants in stores and salons recommend skin care products and regime. Users will be able to see if their skin has changed from a previous visit. They can also be customized for different product lines. The mirrors are being trialed by Marionnaud, a retailer in France.[Image Credit: © Cal-Comp Big Data, Inc]
Becky Bargh , "HiMirror prepares to launch new interactive mirrors with AI for retailers", Cosmetics Business, November 16, 2018, © HPCi Media
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Clinique iD Provides Customized Hydration To Address Specific Skin Concerns

November 16, 2018: 12:00 AM EST
Now available on Clinique.com is Clinique iD, a personalized system for skin hydration based on its Dramatically Different Moisturizer skin lotions. Visitors to the site first choose from one of the lotions as a base, then add one of five active concentrate cartridges to mix with it. The cartridges fit inside the selected moisturizer and contain a formulation designed to address the user’s skin concern, such as irritated skin, wrinkles, or skin fatigue. Clinique’s approach may go some way towards addressing the issue that women can’t find a moisturizer that’s right for their face: the brand ran a survey of US women and found that 86 percent of respondents cited this as a concern. To help users choose the right blend, Clinique will next year roll out online and in stores the digital Clinical Reality questionnaire. A 125ml bottle is priced at $39 and should last three months with the recommended twice-daily application. [Image Credit: © Clinique Laboratories, llc]
Rebecca Dancer, "Clinique Launches Clinique iD, a Personalized Moisturizer Range for Every Skin Concern", Allure, November 16, 2018, © Condé Nast
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Nars Cosmetics Is Seeking To Capture Consumer Data And Use More Beauty Tech In 2019

November 15, 2018: 12:00 AM EST
Shiseido brand Nars Cosmetics is trying to balance the needs of those looking for human interaction in beauty shopping and others that like the speed and convenience of direct-to-consumer e-commerce. ‘Clienteling’ is a key focus, and it wants its sales associates and makeup artists to collect consumer data when they speak to them, and encourage them to use the data to make the experience more personal for the shopper. The brand sees 2019 as a big tech year for the company, with trials of virtual try-ons and artificial intelligence applications, such as for skin tone data. [Image Credit: © NARS Cosmetics]
Adriana Lee , "Nars’ Lord Talks Beauty Tech, Makeup Artists and More", Women’s Wear Daily, November 15, 2018, © Penske Media Corporation
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Perfect Corp. Founder Talks About YouCam And Its Place In Beauty 3.0

November 14, 2018: 12:00 AM EST
Founder and CEO of Perfect Corp., Alice Chang, spoke at the CEW Connected Consumer Conference about ‘Beauty 3.0’, the company’s name for what it sees as the future of beauty. It will, she says, combine more personalized and proactive tech involving human touch characteristics, artificial intelligence and augmented reality. The result will be an extremely accurate virtual try-on experience. Perfect Corp. and its YouCam apps are now used by some 200 beauty brands and 700 million users. The company also encourages users to try YouCam’s set of virtual apps, free of charge, to enable them to test their features.[Image Credit: © Perfect Corp]
"YouCam Introduces ‘Beauty 3.0’, Redefining AI & AR Innovation to Create a Personalized, Proactive Consumer Beauty Journey", Business Wire, November 14, 2018, © Business Wire, Inc.
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L’Oréal Introduces The My Skin Track UV Device From La Roche-Posay

November 14, 2018: 12:00 AM EST
L’Oréal has announced the launch of La Roche-Posay My Skin Track UV, a battery-free wearable device to track the skin’s exposure to UV. It’s available in the US on apple.com and in some Apple Stores. The device was unveiled earlier this year at the 2018 Consumer Electronics Show and includes a companion app that also measures environmental factors such as pollution, pollen and humidity. The sensor is powered by the user’s smartphone. And clips on to clothing or other accessories. It costs $59.95.[Image Credit: © La Roche-Posay]
"L'Oréal Launches La Roche-Posay My Skin Track UV--The First Battery-Free Wearable Sun Safety Sensor--In The U.S.", PRNewswire , November 14, 2018, © PR Newswire Association LLC
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Ulta Has Been Investing In Tech To Deliver Deeper Personalization

November 8, 2018: 12:00 AM EST
Beauty retailer Ulta Beauty is investing in personalization. It has invested in Iterate, a digital workflow company, and Spruce, an online booking platform. It has also acquired QM Scientific and GlamST, two companies to support its augmented reality and artificial intelligence efforts. Ulta said that it may acquire more companies but doesn’t see M&A as a big part of its strategy. As well as personalization, Ulta is also keen to increase the number of digitally native brands it sells, and it aims to better segment and target consumers. Its personalization plans will be supported by the 30 million members of loyalty program, who contribute 95 percent of its sales. [Image Credit: © Ulta Beauty, Inc.]
Allison Collins , "Ulta Beauty Makes First Acquisitions, Hones Personalization Experience", Women’s Wear Daily, November 08, 2018, © Penske Media Corporation
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Sephora And Google Partner To Bring The Home Hub To Beauty Consumers

November 7, 2018: 12:00 AM EST
Google and Sephora have teamed up to bring Sephora’s YouTube content and Google Assistant together on the recently-launched Google Home Hub voice device, which forms part of Google’s voice assistant range, along with Home and Home Mini. It will compete directly with the Echo Show, Amazon’s screen device and Smart Display from Lenovo. Sephora customers will be encouraged to use the Home Hub to find beauty tutorials via voice. Google is responding to the growth in searches for beauty-related videos on YouTube. The collaboration marks the first formal partnership between the two. The Home Hub is available on Sephora.com and will also be sold in 10 flagship stores around the US.[Image Credit: © Google LLC]
Emma Sandler, "Google dives deeper into beauty with Sephora and Home Hub partnership", Glossy, November 07, 2018, © Digiday Media
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Glossier’s CFO Outlines The Reasons For The Brand’s Success

November 7, 2018: 12:00 AM EST
Henry Davis, Glossier’s president and CFO, highlighted five reasons for the beauty brand’s success. The 5Cs center on the brand’s consumers, its content, the conversations with consumers, the community it has created, and its success with co-creation. Davis says that Glossier has expanded its customer base beyond millennials and now has a much broader age following. He also said that content is the brand’s main growth driver, with a strong following for the “Into the Gloss” blog as well as a range of social media and video platforms. As a part of this effort, it encourages a two-way discussion with its customers, to find out what they think about the brand. Glossier focuses on the specific requirements of its customers, which the brand says amounts to co-creation. To improve the sense of brand community, Glossier has opened bricks-and-mortar locations: a new flagship store in the Soho district of New York City and a store in Los Angeles, as well as a number of popups. The company is now looking to build new “forums” for more conversations. [Image Credit: © Glossier Inc.]
Pamela N. Danziger, "5 Reasons That Glossier Is So Successful", Forbes.com, November 07, 2018, © Forbes Media LLC
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Glossier Opens A New Flagship Store Where It All Began

November 5, 2018: 12:00 AM EST

Beauty brand Glossier opened a flagship store on New York’s Lafayette Street, at number 123, where the brand was founded four years ago. Founder and CEO, Emily Weiss, said Glossier Flagship “is a nod” to customers that were with Glossier at the start, and ensures the brand stays in the conversation. The 3,000 square feet space is a permanent location and the "the ultimate physical expression of the brand", enabling customers to meet Glossier face-to-face. A part of the experience is a unique point-of-sale system, where online and offline sales are synced to allow customers to start an order in the store and finish it at home. It also features Glossier Offline Editors, the in-store representatives, who will “act like an educated and knowledgeable friend". [Image Credit: © Glossier Inc.]
Chris Walton, "Glossier To Open New Flagship Store In New York", Forbes.com, November 05, 2018, © Forbes Media LLC
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Retailers Are Increasingly Adopting AR Innovation From The Tech Companies

November 5, 2018: 12:00 AM EST
Large retailers are embracing the use of digital technology like virtual and augmented reality to improve their service to beauty consumers. In the US, Target is leveraging AR in its Target Beauty Studio through the YouCam Makeup app from Perfect Corp. Other large retailers in beauty and other categories, like fashion, are also adopting high-tech, including smart mirrors and AR displays. This interest from retailers is being match by innovation from tech companies. Facebook is reportedly developing AR glasses and Microsoft has already launched HoloLens. Google, Apple and Lyft are apparently working on AR platforms too. Next generation AR might not need screens to display images: “spatial computing” could allow images superimposed on the real world.[Image Credit: © Microsoft]
"Digital Spaces As Virtual Makeup Studios, Augmented Reality Style", PYMNTS, November 05, 2018, © What’s Next Media and Analytics
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Avon’s Russian Unit Opens Eight Pop Up Stores For Its Mark. Brand

November 2, 2018: 12:00 AM EST

Avon opened pop up Beauty Bars in eight Russian cities, featuring the full range of products from its “mark.” brand. Visitors can discuss the mark. products with in-store Representatives and be made up by make-up artists. Anyone wanting to buy the products can order them from the Representatives via a new online mobile shoppable brochure. The stores are also proving to useful for recruiting new Representatives.[Image Credit: © Avon Products, Inc.]
"Avon Russia targets millennial beauty customers", Avon Company, November 02, 2018, © Avon Products, Inc.
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Estée Lauder Allows Customers To Star In Their Own Fairytale

October 30, 2018: 12:00 AM EST
Estée Lauder in Hong Kong is using artificial intelligence for its Wonderland Christmas campaign. The customer becomes a part of a virtual fairy tale by creating their own 3-D avatar using the Quantum Human technology. The promotion, held at various retail venues in Hong Kong, includes pop-ups where shoppers can take a ride on a “magical carousel” in a virtual reality fairytale featuring their avatar.[Image Credit: © Estée Lauder Inc]
"AI powers Estee Wonderland Christmas campaign", Inside Retail Asia, October 30, 2018, © InsideRetail Asia
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Avon Launches Personalized Beauty App in South Africa and UK

October 29, 2018: 12:00 AM EST
Avon has launched its Personalized Beauty App, a tool to help Representatives offer a more personalized service. The analysis device predicts the customers skincare requirements and assesses their most appropriate shade of make-up, based on a questionnaire and skin tone measurement feature. The app is currently available in the UK and South Africa, and the company claims it has received strong positive feedback. Further development is focusing on making it available across different mobile platforms. [Image Credit: © Avon Products, Inc.]
"Avon Launches Personalised Beauty App", Avon Company, October 29, 2018, © Avon Products, Inc.
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Madison Reed Continues To Innovate For The Digital World

October 25, 2018: 12:00 AM EST
Visitors to Madison-Reed.com are now able to “try-on” over 40 of the brand’s hair color products via their device’s camera or by uploading a selfie. The new feature has been developed in collaboration with Perfect Corp., which has developed the YouCam app. It represents YouCam Makeup’s debut within a direct-to-consumer website. The brand has been at the forefront of digital innovation, with the first chatbot analysis of a selfie to recommend color matches and its smartphone voice-controlled app that helps women follow application instructions without having to touch the device. [Image Credit: © Madison Reed, Inc.]
"Madison Reed Unveils "Try On" Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover", PRNewswire , October 25, 2018, © PR Newswire Association LLC
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CK Hutchison And Meitu Partner To Provide Magic Mirrors In Watson’s Stores

October 24, 2018: 12:00 AM EST
Meitu and CK Hutchison, the parent company of retailer Watsons, are teaming up to create a new business model based on social media, to improve interaction with millennial consumers, both online and offline. The alliance matches Meitu’s artificial intelligence expertise and technology with CK Hutchison’s retail experience. Watsons Hong Kong will use Meitu’s smart mirror, the ‘Magic Mirror’, to enable consumers to virtually try beauty products on, choosing from some 600 make-up options. It will also provide recommendations from beauty advisors and should be available in around 30 stores by the middle of next year. Watsons China will use Meitu’s social media platform to send personalized messages and recommendations by analyzing changes users typically make to their photos. [Image Credit: © CK Hutchison Holdings Limited]
Amanda Lim , "CK Hutchison and Meitu target millennials by integrating social media into retail", Cosmetics Design Asia, October 24, 2018, © William Reed Business Media Ltd
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Symrise and IBM Collaborate To Develop The Philyra AI Perfume Platform

October 24, 2018: 12:00 AM EST
A partnership between fragrance company Symrise and IBM is using machine-learning artificial intelligence to emulate the work of a perfumer. “Philyra” is an AI platform for scents that can be used in products for household and personal use, as well as in fine fragrances. The result has been two new perfumes to be launched in Brazil in mid-2019 by O Boticário, a beauty company. Philyra has the potential to disrupt the fragrance industry. It can analyze millions of bits of data, including taste, demographics and personality, and match them with ingredients. A single fragrance could take up to five years to develop and launch; the O Boticário scents took less than five months, although generating the initial fragrance might take Philyra just a minute or two. Symrise wants to roll out the technology to its master perfumers located around the world.[Image Credit: © Symrise]
Emma Sandler, "Artificial intelligence is set to revolutionize the fragrance industry", Glossy, October 24, 2018, © Digiday Media
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Glossier Ads France To Its Geographic Reach

October 23, 2018: 12:00 AM EST

Glossier continues to expand internationally, adding France to the US, UK and Canada after first partnering with Colette, a French brand. Glossier’s founder, Emily Weiss, described the response from consumers in France as “incredible”. Weiss said the brand will soon launch in more markets globally, working only with companies that don’t conform to its cruelty-free policy.[Image Credit: © Glossier Inc. ]
Becky Bargh, "Vive la Glossier: the cult beauty brand goes live in France", Cosmetics Business, October 23, 2018, © HPCi Media
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Two Brands Are Using Face-To-Face Contact With Consumers To Promote Their Products

October 15, 2018: 12:00 AM EST
At the end of October, Nivea opened a pop-up store in London for the launch of the MicellAIR Professional cleansing line. The ‘Boo-tique’ has a Halloween theme and offers five looks by the brand’s professional make-up artists. Visitors can take away a free bag of products from the new range. In the US, Rimmel London is getting on the road during October and November with its (Street) Art of Beauty tour. Customers can visit the exclusive mobile salon, which is covered by graffiti created by the brand. The salon has makeup artists to help visitors choose Rimmel’s products. The tour goes to Los Angeles, Las Vegas, Phoenix, Dallas, Houston, Tampa and Miami.[Image Credit: © Coty Inc.]
"Rimmel London launches Street Art of Beauty tour/ Nivea prepares to open doors to immersive Halloween themed ‘Boo-tique’", Drug Store News, October 15, 2018, © Drug Store News
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Chanel South Korea Launches Online Platform For Cosmetics

October 5, 2018: 12:00 AM EST
In South Korea, Chanel launched an online platform for its cosmetic products and service with a wrapping service and select deliver day option to encourage gifting. Separately, and in an attempt to attract young customers, particularly those in their 20s and 30s, Chanel Korea launched a Coco Game Center pop-up store which features game that feature the Chanel logo.[Image Credit: © Chanel, Inc.]
Song Seung-hyun, "Chanel Korea starts online platform for cosmetics", The Investor, October 05, 2018, © Herald Corporation
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Raya Khanin Highlights How Brands Use AI and Genomics To Improve Beauty Personalization

October 3, 2018: 12:00 AM EST
In an interview, industry expert Raya Khanin, and the founder of personalized beauty company LifeNome, explained talked about how artificial intelligence and genomics, augmented by environmental and lifestyle factors, are being used to create personalized beauty products that best meet a customer’s specific skin requirements identified in their genetic profile. She provided a number of examples of how beauty brands are employing a range of new techniques to enhance personalization. FOREO LUNA recently launched fofo, a cleansing device with skin sensors to generate data that are analyzed by AI to create personalized skincare advice. [Image Credit: © LifeNome Inc]
Lucy Whitehouse, "‘The future of beauty is personalised’: Genomics and AI in bespoke beauty", CosmeticsDesign-Europe.com, October 03, 2018, © William Reed Business Media Ltd
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Beauty Brands Are Using Salon Tech For Personalization To Help Combat Online Competition

October 2, 2018: 12:00 AM EST
Beauty brands are using technology to help professionals offer clients a degree of personalization they can’t get online, and to encourage consumers to buy their products. Scanners and apps, working with data and artificial intelligence, can evaluate a customer’s precise hair or skin needs and recommend the best product for them. Schwarzkopf’s Professional SalonLab comprises a set of tools and devices that generate and evaluate data on the client’s hair, allow clients to try on products using augmented reality, and then produce personalized haircare product blends in the salon. The service is expected to be available in salons next year. Elemis SkinLab analyzes a client’s facial skin and helps the therapist recommend products and skincare regimes. Although these tools require the intervention of a professional, other devices, such as Neutrogena’s Skin360 app and SkinScanner tool works with a user’s phone for home use. The Beauty Genome Project by Proven, a skincare product company, uses a different approach to personalization, analyzing millions of customer reviews on 100,000 products to create what it claims is the largest skincare database in the world. Personalization in beauty looks set to continue its advance, with some companies already offering DNA analysis for product recommendations.[Image Credit: © Henkel]
Duncan Jefferies, "Perfectly personalised: beauty products that match your needs exactly", The Guardian, October 02, 2018, © Guardian News and Media Limited
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Online
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Beauty Brands Unveil Smart Concept Stores In China To Attract Tech-Savvy Consumers

October 2, 2018: 12:00 AM EST

SK-II and Sephora both unveiled smart concept stores in Shanghai to attract younger Chinese beauty consumers who prefer an engaging experience that can be shared on social media. The Japanese brand's "Future X" Smart Store uses facial recognition technology and artificial intelligence, working with JD.com that provided technological support. Separately, Sephora partnered with Meitu to create a concept store equipped with interactive e-commerce walls and virtual make-up artists. Emil Lanne of the marketing agency Huge that helped develop the SK-II stores cites the importance of having more colors and beautiful settings in building smart stores to attract younger shoppers. Both brands also use social media influencers to promote their stores.[Image Credit: © Procter & Gamble]
Yiling Pan, "In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares", Jing Daily, October 02, 2018, © Herlar, LLC
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Benefit Cosmetics Launches New Augmented Reality Tool That Greatly Increased Conversion Rate

September 29, 2018: 12:00 AM EST
Benefit Cosmetics launched a browser-based augmented reality tool called Brow Try-On, now live in 40 markets, which caused an 80 percent increase in conversion rate. This performance echoes a 2016 study by Poshly and Perfect365 which found that 78% of millennial women would be more inclined to purchase makeup online if they could first virtually try it on. Vice president of global digital, Cindy Shen, claims that previous augmented reality tools produced poor results which prompted the company to collaborate with facial mapping technology expert Modiface. Brows play a key role in the Benefit brand – it claims to be the #1 brow brand globally - and the company is expected to achieve $600 million in sales of brow products and services in 2018. More than one million visitors have tried the tool, which can create different brow styles on customers' faces via a live 3D option.[Image Credit: © Benefit Cosmetics LLC]
"Benefit Cosmetics Boosts Conversion Rate with Launch of Virtual Makeover Tool", Blush Digital, September 29, 2018, © Blush Digital Co.
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Australian Hair Care Company Kevin Murphy To Integrate Ocean Plastics Into Supply Chain

September 28, 2018: 12:00 AM EST

Company founder, Kevin Murphy, will use ocean plastics for his products' packaging in 2019 in an attempt to help reduce ocean plastic debris. Murphy, during a vacation in Bali, Indonesia, observed the environmental threat posed by plastic worldwide as an estimated 5 trillion tons of plastic currently litter the ocean. Danish packaging manufacturer Pack Tech is helping Murphy and his team switch to 100 percent ocean plastic packaging. To part offset the high cost of transporting, treating and reprocessing ocean plastic, Murphy increased the sale price of his products by 7 percent. Other companies that have similar advocacy include Dell and Adidas.[Image Credit: © Luis Murphy and Natasha Childs]
Eillie Anzilotti, "This beauty brand will source 100% of its packaging from ocean plastic", Fast Company, September 28, 2018, © Mansueto Ventures, LLC
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Cosmetics Companies in China Use Technological Innovations To Attract Young Consumers

September 27, 2018: 12:00 AM EST
Brands are working with retailers in China to devise novel ways to engage consumers. Korean cosmetics brand, Innisfree, partnered with Chinese e-commerce firm Alibaba to establish a store in Hangzhou where consumers can use Tmall’s AR-powered Magic Mirror to virtually apply makeup.  Startup 17Beauty established 12 “beauty boxes” in Beijing and Shanghai placed at busy locations. Consumers enter the self-service booth by scanning a QR code with a mobile app and once inside can get personalized makeup recommendations generated by a facial recognition system. Each booth contains a range of beauty products as well as some limited-edition makeup kits to attract new shoppers.[Image Credit: © Sephora Inc]
Jessica Rapp, "Beauty tech", J. Walter Thompson Intelligence, September 27, 2018, © J. Walter Thompson U.S.A., LLC
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New Technologies Are Boosting Online Beauty Sales, Sometimes Bringing Disruption

September 27, 2018: 12:00 AM EST
Key catalysts accelerating the growth of online beauty include increasing use of artificial intelligence, smaller beauty brands' adoption of direct-to-consumer marketing, and richer online content such as instructional video. Coty launched an AI-powered Fragrance Finder at the Boots website in the UK. It uses a 7-step questionnaire then suggests fragrance products to shoppers. Falling costs mean brands with $10-$15 million in sales can now offer DDTC experiences that compare well with major brands, leveling the playing field.  And richer and educational content is engaging consumers. CEO of beauty retailer FeelUnique, Joël Palix, says the growth of online video content accelerated the shift of beauty to digital channels Online has room to grow strongly. Euromonitor estimates that just 1 in 9 dollars US shoppers spend on beauty products is transacted online, substantially less than other categories. [Image Credit: © Coty Inc.]
Deborah Weinswig, "Beauty Is Finally Heading Online: Five Ways New Technologies Support The Growth Of Beauty E-Commerce", Forbes, September 27, 2018, © Forbes Media LLC
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Beauty Tech Startup Wow How Integrates Gaming Technology Into Beauty App To Aide Color Choice

September 26, 2018: 12:00 AM EST

Wow How launched an app technology based on virtual and augmented reality that aims to offer women a higher level of personalization for color cosmetics applications. The advantages of the technology include real-time functionality and a Virtual MUA (Makeup Academy) function that has the ability to recognize facial features. Wow How CEO, Gaynor Matthews, claims that the app addresses a gap in the market, providing a tool that can help women save time when choosing the color of their cosmetics. Another important feature of the app is its check and correct function that is enhanced by a split screen 3D view.[Image Credit: © WOW HOW Ltd]
Simon Pitman, "Wow How incorporates gaming technology into a beauty app", CosmeticsDesign-Europe.com, September 26, 2018, © William Reed Business Media Ltd
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Sephora Unveils A New And Interactive Concept Store in China

September 22, 2018: 12:00 AM EST
Sephora opened a new concept store in Shanghai on September 21, 2018 that encourages customers to explore its popular beauty products using interactive technologies like Discovery Tables and Magic Mirrors. SEPHORA Asia president Benjamin Vuchot states that the store offers an excellent customer service that combines the Sephora website with the in-store experience creating an unprecedented omni-channel experience. The store also uses the photo editing app, Meitu, alongside its interactive Ecommerce Walls and Virtual Artist technologies. Sephora is known for using disruptive ideas and technologies to promote creativity and diversity across its stores worldwide since its establishment in Paris in 1969.  [Image Credit: © Sephora, Inc.]
Li Xiaohua, "SEPHORA Asian new concept store opens in Shanghai", China.org.cn, September 22, 2018, © China.org.cn
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Skin Care Start-up Opu Labs To Use its Own Cryptocurrency To Pay For Images Of Consumers’ Faces

September 19, 2018: 12:00 AM EST
Opu Labs has created its own cryptocurrency, Opucoin, that it will use it to reward users who upload images of their face. The company will use AI to analyze the images for skin conditions and to be able to recommend appropriate treatments and to link consumers with dermatologists and personal beauty brands. This is part of an effort to build a database of facial images and personal data that the company can use to hone its AI and as a base to sell products and services. Founder Mark Bookman claims consumers are losing faith in advertisements for beauty products and would value an objective assessment to guide their choice. However, a reviewer of the AI-driven analysis found it to be inaccurate and the company acknowledges it remains a work in progress.[Image Credit: © Opu Labs, Inc]
Leah Prinzivalli, "Cryptocurrency Is Coming For The Beauty Industry", Fashionista, September 19, 2018, © Breaking Media, Inc.
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Perfect365 Allows Users To Earn Kin Cryptocurrency When Using App

September 19, 2018: 12:00 AM EST
Perfect365 has announced its integration of Kin, the cryptocurrency for consumer apps, allowing the company to become the only augmented reality beauty platform to offer built-in ways to transact using the cryptocurrency. Users of the Perfect365 app will be able to earn Kin within the app and use it to buy premium Perfect365 features. According to Perfect365, the move also aims to encourage women to use cryptocurrencies.[Image Credit: © Perfect365]
"Perfect365 to Integrate Kin and Bring Cryptocurrency to Beauty Enthusiasts", Business Wire , September 19, 2018, © Business Wire, Inc.
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Select AI Innovations Show How It Could Transform Selection Of Skincare And Beauty Products

September 19, 2018: 12:00 AM EST
Advances in artificial intelligence are impacting the way beauty industry provides services to its customers and various examples show how this is playing out. One industry-changing example comes from skincare company Proven, which developed an assessment system that selects and then delivers a ‘totally personalized’ skincare product. Another innovation comes from startup Function of Beauty, which offers customized shampoos and conditioners based on customer information gathered using big data and machine learning. Last, a mobile app called Mira, which is still in the beta phase, uses artificial intelligence to recommend beauty influencers and products that are specifically suited for customers.[Image Credit: © Proven]
Camay Abraham, "Six AI innovations that could change skincare and beauty", Dazed, September 19, 2018, © DazedDigital.com
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Natura Cosmeticos Proposes Takeover Of Struggling Avon Products

September 17, 2018: 12:00 AM EST
Brazil-based beauty company Natura Cosmeticos SA has expressed its interest to acquire Avon Products Inc. With its market value having dropped to $900 million, the once powerful direct-sales beauty brand has gained the interest of other companies seeking to take over the company. For its part, Avon has been focused on turning its business around and resuscitating its shares.[Image Credit: © Natura International Inc.]
Dana Mattioli, Sharon Terlep and Dana Cimilluca, "Brazil’s Natura Recently Approached Avon About a Takeover", Wall Street Journal, September 17, 2018, © Dow Jones & Co., Inc.
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Macy’s Announces New Technologies For Better Customer Experience And Partnership With Facebook

September 17, 2018: 12:00 AM EST
Macy’s revealed it is integrating new features, including virtual reality and augmented reality, to improve the experience of consumers shopping for furniture and beauty products. Also, the company said it will join forces with Facebook to bring almost 150 ecommerce brands to the retail chain’s The Market @ Macy’s retail platform. According to the retailer, the partnership will offer participating small businesses and ecommerce brands to take advantage of a Macy’s store environment during the holidays. During the Code Commerce On-Location Event in New York City, Macy’s will highlight several technologies, including virtual and augmented reality furniture shopping, augmented reality for beauty, beauty playground, and radio-frequency identification.[Image Credit: © macys.com]
"Macy’s, Inc. Improves Customer Journey With Enhanced In-Store Technology Experiences", Business Wire, September 17, 2018, © Business Wire, Inc.
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China’s Millennials Fall In Love With Black Tech Beauty Products

September 14, 2018: 12:00 AM EST
Skincare trends, referred to by industry observers as “black tech”, are becoming popular among millennial consumers in China. Three of the leading black-tech product categories are black-tech facial machines, with the ReFa Electronic Roller from Japan as a leading example; black-tech facial cleansers, such as those from Foreo; and black-tech massage boosters, including those from the SK-II brand. Facial rollers from ReFa accounted for 50 percent of the segment’s revenue in 2017, with more than $4 million worth of ReFa machines sold during the November 11 Singles Day shopping festival. Foreo’s facial cleanser became a social media favorite, with many celebrities posting themselves using the product. SK-II launched a massage booster in 2017, selling all of its 10,000 units during the company’s 2017 TMALL Super Brand Day event.[Image Credit: © ReFa USA]
Jiaqi Luo, "Chinese Millennial Skincare Gets a Black Tech Makeover", Jing Daily, September 14, 2018, © Herlar, LLC
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Samsung Joins Estee Lauder To Host 2018 Style Dimension Fashion And Beauty Event

September 14, 2018: 12:00 AM EST
Samsung and beauty giant The Estee Lauder Cos. Inc. joined forces to host the 2018 WWD x Samsung Style Dimension, an industry event highlighting the use of immersive technologies in creating consumer experiences. Held on September 6 and 7, the event also focused on industry trends involving the integration of beauty, fashion, and technology. Unlike its previous editions, the 2018 Style Dimension allowed those who attended the event to buy all the beauty brands on display and to interact with pop-up displays enabled by Samsung’s technologies.[Image Credit: © Estée Lauder Inc]
Tracey Greenstein, "Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers’", WWD, September 14, 2018, © Penske Media Corporation
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L’Oreal Paris Launches ModiFace-Enabled AR Try-On Tool

September 13, 2018: 12:00 AM EST
L’Oreal Paris has launched the Try On, an augmented reality try-on tool powered by the ModiFace virtual technology. Requiring no other apps, the tool allows consumers to virtually try on more than 300 of the company’s beauty products, including blushes, eyeshadows, eyeliners, lipsticks, and lip liners. Available on LorealParisUSA.com, the Try On tool is easy to use, with users needing to follow only four steps.[Image Credit: © L’Oréal Paris]
"L'Oréal Paris Launches New Virtual Try-On Tool", PR Newswire, September 13, 2018, © PR Newswire Association LLC
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Aesthetic Hydration Cosmetic Opens Shanghai Pop-Up Store, Marks Coming Into China Market

September 12, 2018: 12:00 AM EST
South Korean skincare brand Aesthetic Hydration Cosmetic has unveiled a pop-up store in Shanghai, marketing the company’s official entry into China’s beauty care market. According to AHC, its cosmetics products are being sold at health and beauty stores across China, as well as in online shopping malls in the country. With the pop-up store offering customers the chance to experience the company’s leading products, AHC said it will target women in the country with its leading moisturizing products.[Image Credit: © CARVERKOREA]
Kang Da-young and Lee Ha-yeon, "S. Korean skincare brand AHC officially enters China", Pulse by Maeil Business News Korea , September 12, 2018, © Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved
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Pharmacies Go Beyond Selling Medication, Transform Into Wellness Centers

September 12, 2018: 12:00 AM EST
Drugstores are expanding their lineups of products and services to address the shift in consumer concept of health and wellness. According to the 2017 report, “Well Economy,” by JWT Intelligence, 77 percent of respondents link health with physical condition; however, 75 percent say mental health comes to mind when they think of health. Also, only 17 percent of consumers seek out prescribed medication when they are ill. Casino Group partnered with L’Oreal in June 2018 to launch Le Drugstore Parisien in Paris where customers can avail themselves of personal care services, including light therapy, dry cleaning, and shoe shining. In August 2018, pharmacy chain CVS launched BeautyIRL, a retail concept designed to highlight the company’s locations as beauty destinations where customers can receive treatments, test products, and access information about new brands.[Image Credit: © CVS.com]
Nayantara Dutta, "The destination drugstore", JWT Intelligence, September 12, 2018, © The J. Walter Thompson Company
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Rituals Cosmetics Plans To Open Kings Cross Store In London

September 12, 2018: 12:00 AM EST
Rituals Cosmetics plans to open a new store at London’s Kings Cross train station. Part of the beauty brand’s efforts to attract tourists, the store will offer customers with a “unique and immersive” shopping experience. According to the  company, the store will embody the company’s holistic and well-being ethos.[Image Credit: © Rituals]
Becky Bargh , "Rituals entices tourists with new Kings Cross store", Cosmetics Business, September 12, 2018, © HPCi Media
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Subscription Service MoonBox Sells Beauty And Holistic Well-Being

September 11, 2018: 12:00 AM EST


MoonBox offers a subscription box service that includes beauty and personal care products that consumers can use depending on the lunar cycle. Company founders Paula Pavlova and Katie Huang believe there is an incredible potential market in the “growing intersection of holistic wellness and beauty”. For them, beauty and wellness are linked to an increase in demand for products that offer mental wellness in addition to the usual physical benefits.[Image Credit: © MoonBox]
Deanna Utroske , "MoonBox: a look at the metaphysical beauty movement", Cosmetics Design Europe, September 11, 2018, © William Reed Business Media Ltd
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Paula’s Choice Faces Fan Discontent And Growing Competition From New Skincare Brands

September 8, 2018: 12:00 AM EST
Skincare brand Paula’s Choice is facing growing consumer complaints over some steps taken by the company and its founder Paula Begoun. After the company was acquired by private equity firm TA Associates in 2016, Begoun was replaced by Tara Poseley as chief executive officer in 2017. Negative consumer reaction began when the company started raising the prices of its products and after the company launched an eye cream. Also, the direct-to-consumer brand is facing growing competition from emerging skincare brands, such as The Ordinary, Cosrx, and Drunk Elephant. According to Poseley, the company urgently needed a rebranding and speeding up the rate it brings new products to the market.[Image Credit: © Paula's Choice]
Kati Chitrakorn, "The Original Internet Beauty Brand Is Under Attack", Beauty of Fashion, September 08, 2018, © Beauty of Fashion
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Perfect Joins Flying Solo NYC And YouCam Makeup To Offer AR Beauty Events During New York Fashion Week

September 7, 2018: 12:00 AM EST
Perfect Corp. has partnered with fashion house Flying Solo NYC to provide consumers with an augmented reality beauty experience using the YouCam Makeup app at the 2018 New York Fashion Week. To be featured during the AR event are two new looks featuring airbrush accents and colorful lashes. These looks will be integrated into YouCam Makeup to allow users to virtually try on the looks. Also, YouCam and Flying Solo will live stream a beauty special event in the app.[Image Credit: © Perfect Corp]
"YouCam Makeup & Flying Solo Kick Off NYFW with a One-of-a-Kind AR Beauty Experience Bringing This Season’s Runway Looks to Life", Business Wire, September 07, 2018, © Business Wire, Inc.
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L’Oreal Receives Approval To Buy Bon-Ton Stores Mailing List

September 7, 2018: 12:00 AM EST
French beauty brand L’Oreal has received approval from the U.S. Bankruptcy Court in Delaware to acquire customer data from bankrupt department store chain The Bon-Ton Stores Inc. L’Oreal has agreed to pay $312,900 for the information after winning the right to buy the mailing list in an auction in July 2018. However, the purchase price could still change, with L’Oreal having to pay 35 cents per customer if the customer count falls below 894,000.[Image Credit: © Bon-Ton Holdings, Inc]
Vicki M. Young , "L’Oréal USA, CSC Ink Deals for Bon-Ton’s IP Assets", Women’s Wear Daily, September 07, 2018, © Penske Media Corporation
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Brands Add Artificial Intelligence, Sensors, Other Technologies To Skincare Devices

September 7, 2018: 12:00 AM EST

Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.[Image Credit: © FOREO]
Emma Sandler, "The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018, © Digiday Media
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Avon Launches Online Training Program For Sales Training Teams

September 5, 2018: 12:00 AM EST

Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.[Image Credit: © Avon Products, Inc.]
"Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018, © Avon Products, Inc.
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