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Subject:
BEAUTY BUSINESS
Period: October 9, 2018 to October 16, 2018
Geographies:
Worldwide
Categories:
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Contents
 

L'Oreal Faces Need To Rethink Marketing Due To Voice Technology



Voice technology is expected to make L'Oreal rethink some aspects of the beauty company's marketing and branding strategies and practices. According to L'Oreal global ecommerce acceleration director Antoine Borde, these issues include many customers' inability to pronounce the name of brands, such as Maybelline. Related to this, marketers at beauty companies may need to stop using fancy names for their brands.

"How L'Oréal is thinking about voice", WARC , August 14, 2018

L’Oréal To Roll Out AR And Livestreaming Platform To All Of Its Brands

Beauty company L’Oréal unveiled a new service to be rolled out later this year for its NYX Professional brand. The digital beauty assistant uses augmented reality and livestreaming to bring a personalized makeup counter experience to consumers’ homes. The company plans to roll out the solution, based on its March 2018 Modiface acquisition, for all of its brands across 65 markets. L’Oréal chose NYX as the first brand to offer the service because it is a “very social brand, a pro brand and a retail brand,” according to L’Oréal’s chief digital officer, Lubomira Rochet.

"L’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming", Adweek, June 18, 2018

Wunder2 Partners With YouCam Makeup For Virtual Try-On Website Feature

Wunder2 Cosmetics signed up YouCam Makeup to add a virtual try-on component to its website. The partnership covers the company’s color cosmetics ranges, but other products will be added later. The products can also be accessed through the YouCam Makeup application, allowing the app’s existing users to “try on” makeup looks and 25 items from the range. Wunder2 is also considering offering the service through its retail partners.

"Wunder2 Partners With YouCam Makeup For Virtual Try-On Website Feature", WWD, June 15, 2018

Lush Tests New AI App In Package-Free Store

Cosmetics company Lush is testing its Lush Lens mobile application, developed in-house. The app uses combines AI and product recognition, allowing users to scan products and access information, such as ingredient lists, even without packaging. It is being tested at Lush’s first ever “Naked” and package-free store in Milan, where visitors can use the app on the store’s Fairphone devices. Lush plans to roll out the app worldwide. It will also be available for consumers to download on to their smartphones.

"Lush Tests New AI-Based App In Package-Free Store", The Current Daily, June 14, 2018

Coty Chooses Three AI Startups To Help It Improve Customer Experience

Multinational beauty company Coty unveiled the three winners of its digital accelerator program and tasked the technology startups to help the group develop artificial intelligence tools that will drive “more seamless shopper experiences.” First-prize winner Nudest presented an algorithm that matches skin tone to products for personalized recommendations. Other winners included Skingenie’s skincare advisor, which analyzes the customer’s DNA and lifestyle using AI for product recommendations, and Glamtech’s solution that analyzes skin in real time, tracks performance and provides product recommendations. Each received cash prizes and will have access to a range of Coty support and resources. 

"Coty selects trio of startups to develop AI that will drive 'more seamless shopper experiences'", The Drum, June 11, 2018

Blend-It-Yourself Beauty Brands Are Adopting AI To Drive Personalization

More consumers are choosing personalized beauty products, and artificial intelligence is helping companies address this trend. Blend-it-yourself services, for example, provide customers with products tailored to meet their specific needs. Among the beauty brands using AI in this space to better understand their customers’ needs are Belle Bar, Prose, Skin Inc., and Function of Beauty. LOLI, launched in Spring 2018, also plans to use AI for its blend-it-yourself concept, allowing it to provide a more scalable solution.

"How blend-it-yourself beauty is using technology to micro-personalize products", Glossy, June 11, 2018

Japan’s SK-II Opens Pop-Up Smart Store in Tokyo

Japanese beauty brand SK-II has opened a pop-up store in Tokyo’s Hajuku district. The Future X Smart Store is an experiential concept outlet that uses artificial intelligence and face recognition. As they enter, visitors see digital art generated by their own face and body motions. The store has cubicles with smart mirrors that scan and analyze customers’ skin. A smart beauty wall upstairs recognizes the customer, presents the analysis, recommends products, and displays how they would look. This pop-up run through June 28.

"SK-II experiential concept store incorporates face authentication", Inside Retail, June 07, 2018

L’Oréal Acquires Tech Startup Modiface For Improves AI, AR Services

L’Oréal has acquired its first technology startup, Modiface, for an undisclosed sum to help the group improve how it incorporates advanced technology into its brand offerings. Lubomira Rochet, L’Oréal’s chief digital officer, underscored the importance of global brands adapting to digital developments in order to survive but also said that L’Oréal’s strategy is to determine the most appropriate technologies for its brands and scale them across the group’s websites and stores, but in a way that works for local conditions. It is looking to develop technologies via a number of routes, including acquisitions; Station-F, a startup campus in France; and the Founders Factory, a digital accelerator based in London.

"L'Oréal Snaps Up Startups: AR Beauty Is Just The Beginning Says CDO", Forbes.com, June 04, 2018

Saks Fifth Avenue Uses Magic Mirrors To Attract Instore Customers

As part of its efforts to lure buyers into its physical stores and compete with other retailers like Ulta and Sephora, Saks Fifth Avenue overhauled its beauty department and installed "magic mirrors”. Customers can opt to have the virtual look emailed to them. Magic mirrors are just one part of the store’s efforts to upgrade its beauty customer experience, which now includes a concierge to assist shoppers and space for treatment rooms and events, such as tutorials and presentations. A move to the second floor has allowed more space for the cosmetics department.

"Saks Fifth Avenue bets 'magic mirrors,' face workouts to beat Sephora and Ulta", USA TODAY , May 29, 2018

Bourjois' Magic Mirror May Turn Facebook Into A Shopping Experience

British technology agency Holition is working on a new Facebook mobile app feature that will allow beauty enthusiasts to try on makeup products virtually with special camera filters. For this project, Holition will utilize the technology behind the magic mirror of French beauty brand Bourjois in its Paris flagship store. Bourjois's magic mirror uses 3D sensing smart camera technology to show shoppers how cosmetics would look like on their faces when they touch select a product in the store. The mirror can also suggest makeup products applicable to the shoppers’ skin tones. Holition plans to produce similar results with its Facebook filter which will take advantage of the social media app's AR mesh software. The filter will eventually be connected to Facebook's deep linking feature that will help users know where to buy the makeup products.

"Bourjois' AR Magic Mirror Eyes An Extra Prize: Facebook's Deep Links Tool", Forbes.com, May 25, 2018

Digital Technologies Shape New Business Models Of Cosmetic Firms

Digital technologies and applications, including social media, continue to shape new business models for cosmetic firms, challenging established brands to adapt to changing consumer behavior. There is a growing need for cosmetic brands to shift from a product-based to an experience-based model. L’Oréal, for instance, is using artificial intelligence to map out market trends and personalize its service for consumers while Elizabeth Arden partnered with YouCam Makeup app to let customers try products virtually using their phones' cameras. Other brands, like Fenty Beauty by pop star Rihanna, bank on the inclusivity of their products: Its ProFilter Foundation line aims to cater to every skin color with its 40 shades. Social media influencers also present opportunities for brands to reach out to new markets. In 2017, beauty-related YouTube videos recorded 88 billion views, a 60% increase from the preceding year. Consumers won’t accept a one-size-fits all approach from brands, which can ...  More

"How digital has changed cosmetics and what this means for consumers", Campaign UK, May 23, 2018

 
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