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Revlon Picks Gal Gadot As New Global Brand Ambassador

Revlon said it has named actress Gal Gadot as the beauty brand's new Global Brand Ambassador. As brand ambassador, Gadot will also embody Live Boldly, Revlon's latest campaign seeking to inspire women to represent themselves with “passion, optimism, strength and style.” Gadot will start appearing on Revlon's marketing efforts across all media platforms in January 2018.

"Revlon Announces New Global Brand Ambassador GAL GADOT", PR Newswire, January 09, 2018

L'Oréal To Tap Into Strong Chinese Demand For Premium Cosmetics

Acknowledging a rise in demand for high-end cosmetics in China, L'Oréal’s luxury beauty and skincare brand Giorgio Armani Beauty plans to open an online store on the Alibaba Group’s Tmall platform this month, along with a separate store on Tmall's invite-only "Luxury Pavilion." The online stores will offer product browsing as well as interactive digital experiences such as scheduled in-person makeup sessions with beauty advisers. [ Image credit: © Giorgio Armani  ]

"Even Giorgio Armani is Launching an E-Commerce Flagship on TMall", Jing Daily, January 02, 2018

2018 Dawns With L’Oréal Active On Many Fronts

L’Oréal’s activities in 2017 are a good starting point for determining where it might go in 2018. Key moves and trends include: adapting to digital innovation; stepping up acquisitions and alliances with beauty start-ups; renewing the portfolio; adapting to consumer megatrends like smart diagnostics, healthy living and experience; premiumization of mass beauty; innovating skincare and haircare in the “microbiome” space; applying alternative skin allergy and eye irritation testing technologies that do not involve animals; and furthering its achievements in sustainability across climate, water, and forests. A key hire was Lucia Dumas as executive vice president of communication and public affairs, succeeding Isabel Marey-Semper. And, lastly, ...  More

"L’Oréal 2017 Profile: Changes, Challenges and Strengths", CosmeticsDesign-Europe.com, December 19, 2017

L'Oréal’s EpiSkin Is Removing Animals From The Cosmetics Testing Process

L'Oréal’s pioneering work in the use of human skin cells to test the safety of chemicals used in cosmetics continues to transform the industry, in particular reducing or eliminating animal testing. Batches of the company’s lab-grown human skin, dubbed EpiSkin, are sold by its EPISKIN subsidiary to other cosmetics companies, to chemical and pharmaceutical industries, and to university-based scientists. EpiSkin reproduces the distinctive shape of the cells in each layer of human skin, giving laboratories a fuller picture of how skin reacts to different substances and allows them to better select the product to be tested in clinical studies. Researchers now plan to expand the EpiSkin range with skin models that mimic dry skin, inflamed skin ...  More

"A new complexion for skin science", New Scientist, December 19, 2017

Class Action Suit Alleges “Inflated UV Protection Numbers” In CeraVe Lotions

The plaintiffs in a class action suit against L’Oréal USA and Valeant Pharmceuticals International allege that their sunscreen testing of two CeraVe body lotions shows that the actual SPF levels are far lower than those claimed by the defendants. In the case of CeraVe Body Lotion SPF 50, the average tested SPF level was only 17. 4; in Body Lotion SPF 30, the average was 16. The plaintiffs claim that the “pattern and practice” of marketing sunscreen lotions with “a false SPF number, and largely inflated UV protection numbers” have injured them. [ Image credit: © CeraVe  ]

"L'Oreal USA: Faces "Spector" Suit over CeraVe Face Lotion ", Class Action Reporter, December 18, 2017

Data Chief At L’Oréal Complains Of Poor Data Quality For Analytics

L’Oréal’s data acquisition head told a recent IAB conference that her company is struggling to find useable consumer profile data for measurement and attribution analytics. Data for media activities is much easier to locate and obtain. But brands need to test new data sources – like the direct data available to e-commerce and retail sites – that can be used in analytics. Aruna Paramasivam [left] said activation in programmatic requires at least one million consumers per segment on the open market, and that’s not easy to come by. “It’s frustrating for us because the attribution and measurement decisions right now don’t have the granularity and data quality we’d like.”  [ Image credit: © IAB  ]

"L’Oreal Head of Data: ‘Testing New Data Sources to Stay Current is Critical’", Global Cosmetic News, December 07, 2017

Haircare Adopts The Health And Wellness Formula Of Skincare

Haircare brands have noticed the growing consumer love affair with all things “wellness,” and are doing what they can – e.g., borrowing from skincare trends – to satisfy the demand for products while boosting a sagging market segment. Industry observers note the strong links between skincare, haircare, and health and wellness. The trend is called “skinification” of haircare, and it incorporates ideas from skincare and healthful nutrition. L'Oréal has adopted “skinification-of-hair” in products made with better-for-you ingredients, e.g., superfoods in the Matrix Biolage Raw range and Garnier's reformulated Fructis line, which relaunched earlier in 2017 using superfruits. Mintel notes that Garnier's Whole Blends shampoos and conditioners, as ...  More

"The Skinification of Hair: Scalp Scrubs, Serums, Hair Masks Drive Category", Women’s Wear Daily, December 04, 2017

L’Oréal Has Built A World Of Beauty Marketing In Airports Globally

L’Oréal operates on all five geographical continents, and on one that is conceptual but still real and large. The travel retail segment comprises airports where stores sell a wide range of L’Oréal makeup, fragrances, and cosmetics between flights. After four decades, travel retail continues to thrive, driven by Millennials taking advantage of low-cost flights and by Chinese consumers – a market set to double in size by 2023. Digital technologies are also at work in travel retail, along with “retailtainment,” a strategy of transforming points of sale into spaces where women can get their make-up done, or pop into a lip bar. At one of nine airport dermacenters, L’Oréal customers can consult with a specialist who performs skin analyses.   [ ...  More

"Over Four Decades, Travel Retail Has Grown to Become L’oréal’s “Sixth” Continent", News release, L’Oréal, November 28, 2017

La Roche-Posay Unveils Skincare Products In New Zealand

L’Oréal New Zealand, which began marketing in the country only three months ago, has introduced a line of La Roche-Posay on-skin sun protection products that measure UV exposure. At the launch of the Anthelios XL range, executives said the product range generally focuses on solutions for sensitive skin. Skin concerns, including rising incidences of diseases, encompass lifestyle conditions such as obesity, genetic conditions, and cancer. Suncare offerings from La Roche-Posay include My UV Patch, a temporary transparent adhesive containing photosensitive dyes that change color when exposed to UV rays to indicate varying levels of sun exposure. The patch was inspired by electrocardiogram (ECG) technology, according to the company.  [Image ...  More

"French Skincare Company La Roche-Posay Settles into New Zealand", The Register, November 10, 2017

New L’Oréal Research Center Opens In Brazil

L’Oréal has opened a $51 million research and innovation center in the Brazilian state of Rio de Janeiro designed to develop products targeted at Brazilian consumers. The new center is one of seven operated by L’Oréal globally. The company also confirmed that its Episkin skin reconstruction model will be available to the Brazilian scientific community beginning this month.  [ Image credit: © Perkins + Will  ]

"L’Oréal Reinforces Long-Term Commitment in The Brazilian Market with State Of The Art Research & Innovation Center", News release, L’Oréal, October 25, 2017

 
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