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La Roche-Posay Showcases Its Skin pH Wearable Sensor

L’Oréal is showcasing the prototype of its new skin innovation, My Skin Track pH by La Roche-Posay, at CES 2019. It is a wearable sensor, with a companion app, which measures the skin’s pH levels to generate personalized product regimens. It received a CES 2019 Innovation Award in the Wearable Technology Products category. The skin’s pH balance can lead to skin inflammation and can cause conditions like eczema and atopic dermatitis. The sensor captures trace volumes of sweat from the pores and can generate an accurate reading within a quarter of an hour. It was developed in partnership with Epicore Biosystems. The technology continues the work of L’Oréal and La Roche-Posay in developing tech for skin health, following the personal UV sensor, My Skin Track UV by La Roche-Posay. My Skin Track pH will be launched this year via select La Roche-Posay dermatologists in the US, but the plan is to market the product direct-to-consumer.

"L’Oréal unveils prototype of first-ever wearable microfluidic sensor to measure skin pH levels", L’Oréal, January 25, 2019

Coty Builds On Its Digital Push With An AR Mirror For Wella Salons

Beauty company Coty, Inc. has launched an augmented reality mirror for its Wella Professionals salons, allowing customers to “try on” various hair colors and shades. A facial recognition feature enables the consultant to retrieve images of how the customer previously looked. The innovation builds on the company’s drive in digital technology, which includes a virtual reality experience for its fragrances, an AR partnership between Clairol and Snapchat, VR applications for CoverGirl, and a blended reality mirror for its Bourjois boutique in Paris. The new Wella mirror was developed alongside CareOS, a tech company in the health and beauty space. The mirror can capture a 360-degree video for the customer to see the look from all angles. The company plans to develop a version for phones and tablets, for salons without the space or funds for the mirror.

"Coty launches AR smart mirror for hair color", Glossy, January 07, 2019

Beauty Brand YSL Opens Two Pop-Up Hotels, Plans Many More

YSL Beauty has taken the concept of pop-up shops to another level with two-day pop-up beauty “hotels” in New York and Paris. The hotels include five floors, with experiences for guests that include a fragrance workshop and rooftop café, as well a range of interactive features. YSL is planning more hotels, including six in the US.

"A Pop-Up With Presence", L2 Inc, January 07, 2019

Neutrogena To Showcase MaskID™ At CES 2019

Neutrogena is using the Consumer Electronics Showcase (CES) to debut the Neutrogena MaskiD™, a new personalized skincare solution using a 3D-printed sheet mask. The user takes a selfie on a smartphone with a 3D camera to generate a 3D map of the face. Personalized data in the Neutrogena Skin 360™ system assesses the skin care needs and what ingredients would be best. Finally, the ingredients are printed onto the customized mask using a proprietary 3D-printing system in the areas where they are needed most. It will be sold exclusively on Neutrogena.com in the US later this year. 

"Neutrogena® Introduces Neutrogena MaskiD™, a Personalized 3D Printed Sheet Mask", PRNewswire , January 04, 2019

Coty Trials VR Fragrance Experience With A Retail Partner In Buenos Aires

Coty Inc. has unveiled a virtual reality fragrance experience in partnership with retailer Julieraque in Buenos Aires, Argentina. The store’s visitors are invited to don a VR headset to virtually “pick up” seven scented stones, each of which activates a short video on a fragrance concept associated with the scent. The VR experience is just one of a number of digital innovations Coty is introducing, including a voice assistant tool for Clairol and stations at Covergirl’s New York flagship store powered by augmented reality and artificial intelligence. Other premium fragrance brands are also trying out technology as a way to address a slowing market: the premium fragrance category is expected to grow 13 percent in the 2017-22 period, down from 16 percent in the 2012-17 period, according to Euromonitor International forecasts. Coty plans to take the VR experience to other markets and to customize it for specific brands.

"Coty Inc. launches VR experience for its perfume portfolio", Glossy.co, December 18, 2018

 
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