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London Shoppers Can Get Estee Lauder Purchases Delivered In An Hour

Shoppers in London won’t have to wait long for Estée Lauder products they buy this Christmas. The Estee Lauder Companies is to launch on Facebook’s Messenger service in the UK, enabling it to deliver in an hour within London, according to a report in The Telegraph, and will also open a pop-up shop near its London headquarters on Mortimer Street. The Messenger bot communicates with customers using artificial intelligence, and the customers can choose an instant courier within London. The company is embracing digital and recently established a mentoring program for senior managers to learn about social media from younger employees. [ Image credit: © David Ryle ]

"Estee Lauder launches on Facebook Messenger for 60-minute deliveries", Campaign Live, December 01, 2016

Korean Beauty Brands Riding The Wave Of K-Pop Interest in China

A survey from FT Confidential Research on the Chinese cosmetics market found that South Korean brands were catching US and European labels, especially among young consumers, reflecting their interest in K-pop culture. L’Oréal is still the most popular brand, but the popularity of US and European brands generally is waning as Korean brands strengthen their hold. Popular Korean brands include Laneige and Amorepacific, and western brand companies are not ignoring this trend. LVMH has invested in Korean cosmetics company Clio, and last year Estée Lauder acquired a stake in Have & Be, which owns the DR Jart+ and Do The Right Things brands. Chinese cosmetics purchasers are particularly interested in BB and CC skin creams, but the cosmetics ...  More

"South Korean cosmetics a hit among young Chinese as K-pop booms", Nikkei, December 01, 2016

Established Beauty Brands Evolving To Fight Fast-Growing Indie Brands

In its report, “Digital IQ Index: Beauty US 2016”, L2 highlights efforts beauty brands are making to keep pace with competition from indie brands, which have been able to compete with established brands where barriers to entry have been lowered by social media and e-tailers, such as Amazon. Brands like Anastasia Beverly Hills have seen rapid growth and have reinvested profits to bolster their direct-to-consumer sales channel. They are increasingly becoming acquisition targets for larger beauty companies fighting an “arms race.” Recent deals include Estée Lauder’s acquisition of BECCA Cosmetics and Too Faced, and L’Oréal’s grab for IT Cosmetics. L2 also says that Masstige beauty brands are learning from fast fashion brands, and are ...  More

"Digital IQ Index® Beauty US 2016", L2 Inc, November 30, 2016

Avon Strategy - Get Leaner And Double Down On Beauty

Following its recent restructuring, Avon’s broad strategy continues to clarify. In its latest investor presentation the company emphasized its three-pronged approach: drive out costs through improving its operating model and supply chain (target savings of $350MM), strengthening its balance sheet and investing in grow ($150MM allocated to media investments and social selling and $200MM invested in IT and service model evolution). The company is strongly focused on beauty (74% of sales) and intends to concentrate on 40 brands centered in skincare, personal care, fragrance and color. To boost sales, Avon is promising to invest in innovation, improve representative engagement and leverage social media in selling, which it sees as strongly ...  More

"Avon Presented at Bank of America Merrill Lynch’s Leveraged Finance Conference (Presentation)", Avon, November 29, 2016

Oriflame Refocuses Its Strategy On Skin Care and Wellness

Oriflame, the Swedish direct selling brand, is looking to narrow its focus to concentrate mainly on skincare and wellness, supported by cosmetics and fragrance products. It will focus less on personal care, but the change could take some time. It hopes eventually to increase the share of skincare and wellness from 34 percent to 50 percent of its total sales. The decision reflects what the brand sees as global trends, including the growth of interest in wellness. A study by KPMG together with the Federation of Indian Chambers of Commerce and says the direct selling industry in India could grow to Rs.64,500 crore in revenue by 2025 but, at just Rs 7,500 crore in 2013-14, accounted for less than one half of a percent of total retail sales in ...  More

"Oriflame to bet big on skincare, wellness in new strategic push", Livemint.com, November 28, 2016

Philosophy Ventures Offline With An Experience Rich, Multisensory Concept Store

Beauty brand Philosophy will shortly launch its first concept store in the Westfield Garden State Plaza Mall in Paramus, New Jersey. The company hopes its WellBeing Beauty Workshop will be experience-rich and engage consumers across all senses: "the environment invites you to mindfully engage the senses on an individual level through touch, sight, sound and scent.” In addition to a discovery station where shoppers can touch, test and sample Philosophy skincare products, the store will have personalized consultants and a conversation station to promote Philosophy’s ethos and community. A cornerstone of this is the company’s ‘hope & grace’ initiative and its commitment to support mental health and well-being, as well as its undertaking to ...  More

"Philosophy Launches Its First WellBeing Beauty Store", Instyle.com, November 27, 2016

China Continues To Embrace Online Shopping

In the second volume of a report on shoppers in China, Kantar Worldpanel and Bain & Company highlight continued rapid growth in online sales and expansion in the number of categories bought online. Online sales of FMCG products grew 36.5 percent last year, with volume up 69 percent. A decline in the average selling price came from the broadening of product options beyond the expensive original categories, baby care and beauty. It also found that physical stores are trying to complement online shopping, with the growing popularity of convenience stores driven by urbanization, for small baskets and top-up shopping. The authors believe that online and offline channels need to adapt to the changing reality to stay competitive. The growth in ...  More

"Dealing with Two-speed China", Kantar Worldpanel, November 24, 2016

British Beauty Brands Seeing Growing Demand Internationally

Neal’s Yard Remedies, a British beauty brand, is flourishing in Japan. It has opened 15 stores in the market, and in seven years has expanded international turnover by over 200 percent. Other British beauty brands are also growing well overseas, supported by green credentials as well as an archetypal British identity associated with heritage, craftsmanship, trust and innovation. Jo Malone London, owned by Estée Lauder since 1999, is internationally appealing because of the perceptions of “British quality, British style and the magical appeal of the British landscape itself,” according to Celine Roux, the brand’s fragrance director. Similarly, international beauty trends are being embraced by British consumers, attracted and intrigued by ...  More

"Why British beauty is booming abroad", Raconteur, November 24, 2016

Lack Of Authenticity Trips Up Luxury Retailers But Lets Sephora Shine In Consumer Engagement

Research by Shareablee released in advance of Black Friday and the start of the biggest shopping season of the year shows Sephora is considerably outperforming other retailers on social media this year. Sephora had 2.4 million consumer interactions (which includes reactions, shares, comments, retweets, favorites) across Facebook, Twitter and Instagram, with engagement on Instagram especially important. This contrasts with big box and luxury retailers that all showed declines in social engagement, with Homegoods down 74%, Barneys off 50% and Bergdorf Goodman down 39% compared to last year. Shareablee CEO and Founder, Tania Yuki puts the shift down to greater consumer skepticism about retailer engagement attempts: “The consumer is much more ...  More

"Beauty Retailer Sephora Leads Consumer Engagement on Social in the Run Up to Black Friday as Many Major Retailers Struggle to Capture Consumer Interest", PRNewswire, November 22, 2016

 
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