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Report Provides Data For Marketers Targeting Baby Boomers

A market research firm that analyzed the Baby Boomer generation (“boomers,” age 50 and older) and their financial profiles found that age alone doesn’t determine their preferences and behaviors, because age is mostly an attitude. Marketers need to know that what’s most important is an understanding of financial situation, including income and net worth. “A one-size-fits-all approach to marketing doesn’t work,” according to the report, which identifies distinct financial segments. For example: high income/high net worth boomers are more likely to spend in the retail and online channels; boomers are more likely to buy from direct mail and catalogs; they use Facebook as much as other generations; they use their own computers; and they use ...  More

"Age is an attitude: marketing to the boomers+ population ", Report, Epsilon , February 23, 2017

Unilever Launches Strategic Review After Kraft Heinz Drops Takeover Bid

After Kraft Heinz withdrew its two-day-old unsolicited takeover bid for Unilever, CEO Paul Polman launched a strategic review of the company to determine how it can increase its value, deter unwanted buyers, and keep investors loyal. Some observers said the review could lead to a breakup – involving perhaps jettisoning the troubled spreads unit. Or it may lead the company toward more aggressive cost-saving measures. Unilever’s share price leapt 5.7 percent when Kraft Heinz dropped its $143 billion takeover proposal. The strategic review is expected to be completed by early April. [ Flora spread image credit: © ]

"Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017

Unilever Eyes Steps To Boost Shareholder Value After Saying No To Kraft's $143-Billion Bid

Unilever said it plans to conduct a strategic review aimed at improving shareholder value, after the consumer-goods giant rejected a proposed takeover by Kraft Heinz Co. Unilever shares gained 5.7 percent in London, back to the levels immediately following Kraft's announcement of its $143 billion bid. According to market observers, Unilever's strategic review could bring about a breakup of the company or an increase in its merger-and-acquisition activity.

"Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017

Elizabeth Arden Plans To Launch Skincare Products For Travel Retail Market

Elizabeth Arden plans to launch the Advanced Ceramide Capsules Replenish & Restore for Face skincare product at the coming IAADFS Duty Free Show of the Americas. Featuring the company’s upgraded Ceramide Youth Restoring Face Serum, the product will be an exclusive for the travel retail market. Also, the brand plans to launch in autumn 2017 the Advanced Ceramide Capsules Replenish & Restore for Eyes Trio and Advanced Ceramide Daily Youth Restoring Face Serum/Eye Serum combo pack.

"Elizabeth Arden underlines commitment to travel retail with exclusive products", The Moodie Davitt Report , February 22, 2017

South Korean Beauty Brands Eye Faster Expansion In Middle East Markets

South Korean cosmetics brands are speeding up their expansion efforts in Middle Eastern markets. LG Household & Health Care Ltd.’s The Face Shop brand said it will launch its business operations in Qatar and Kuwait in 2017. AmorePacific Corp. partnered with Kuwait-based retailer Alshaya Group to launch its first Etude House store in Dubai by the second half of 2017. China’s adoption of hostile measures against Korean beauty brands, following South Korea’s deployment of a U.S. missile defense system in the country, is one of factors driving companies to seek other markets.

"Korean cosmetics companies gear up to win fast-growing Middle Eastern market", Pulse News, February 21, 2017

SkinCeuticals Launches H.A. Intensifier Anti-Aging Skin Serum

SkinCeuticals announced the launch of H.A. Intensifier, a corrective hyaluronic acid serum designed to deal with signs of aging caused by the decline and degradation of natural hyaluronic acid in skin. H.A. Intensifier comes with 10 percent concentration of Proxylane, a proprietary ingredient, created to help support hyaluronic acid levels and improve skin firmness by maintaining the strength of the skin’s matrix. It also comes with 2.0 percent Dipotassium Glycyrrhizate and 0.2 percent Purple Rice Extract, the company says help maintain the skin’s hyaluronic acid content.

"SkinCeuticals Announces the Launch of a New Corrective Serum", PR Newswire, February 15, 2017

Companies, Organizations  

Procter & Gamble Plans To Open R&D Center In Brazil

Procter & Gamble plans to open a research and development facility in Brazil in March 2017. According to the company, the planned consumer technology innovation center will focus on creating and adding ideas and sustainability to products, packaging, and manufacturing processes. P&G said the facility will be based at the company’s former administrative building in the town of Louveira, in Sao Paulo state.

"P&G launches tech innovation center in Brazil", zdnet , February 17, 2017

China Bans More Beauty Products From South Korea

China has banned more beauty care products from South Korea. In January 2017, China blocked the import of 19 cosmetics products from South Korea, citing “sanitary issues and other concerns.” Market observers, however, believe China’s action was in retaliation for South Korea’s installation of the Terminal High Altitude Area Defense antiballistic missile system. Many of the products on the embargo list are made by smaller cosmetics brands, such as Iaso, Ottie, and Aekyung.

"China Increases Its Ban of South Korean Beauty Brands", Women’s Wear Daily, February 15, 2017

Products & Brands  

Amazon Is Top Online Beauty Seller In 2016, Report Says Inc. accounted for 21.1 percent of online beauty sales in 2016, according to 1010data. Online sales excluding those sold by its marketplace sellers reached 14.4 percent of total online beauty sales. Macy's Inc. and Sephora USA Inc. grabbed 17.4 percent and 15.0 percent, respectively. Data from the market research firm showed the online beauty segment expanded 14 percent in 2016, compared with 2015.

"Amazon nabs the top spot for online cosmetics sales", Internet Retailer, February 23, 2017

Coty Names Droga5 Lead Creative Agency For COVERGIRL Brand

Coty Inc. said it has awarded the lead creative account for the COVERGIRL brand to Droga5. According to brand SVP Ukonwa Ojo, Droga5 will bring a “new perspective to beauty” for COVERGIRL.

"Coty Announces Droga5 As Lead Creative Agency for COVERGIRL", Coty, February 17, 2017

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