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Estee Lauder Introduces Double Wear Long-Wear Makeup Removal Wipes

Estee Lauder announced the Double Wear Long-Wear Makeup Removal Wipes makeup remover to the global travel retail market. According to the company, the wipes remove impurities and long-wearing and waterproof makeup. They come with scents of jasmine and muguet blended with bergamot, rose, rich violet, amber, and musk.

"Estee Lauder takes off the day with Long-Wear Makeup Wipes", The Moodie Davitt Report , February 15, 2017

Trian Reveals $3.5 Billion Stake In Procter & Gamble; Will Seek Stronger Revenue And Lower Costs

Activist investor Trian Fund Management LP revealed its $3.5 billion stake in Procter & Gamble Co. Described as the investment fund’s largest ever stake in a company, Trian Fund’s position is expected to lead to a presence in the consumer goods company’s board of directors. Although P&G sold 41 of its brands to Coty Inc. for $12.5 billion, the company remains an industry giant valued at $225 billion. Trian Fund is likely to demand for improved revenues and lower operating costs to improve P&G’s shareholder value.

"Trian Takes $3.5 Billion Stake in Procter & Gamble", Reuters, February 14, 2017

Estée Lauder, Victoria Beckham Expand Partnership With Reprise Of Cosmetics Collection

Following their successful collaboration in September that saw the complete limited edition make-up collection sell out rapidly, beauty giant Estée Lauder and Victoria Beckham are to create another cosmetics capsule but with more stockkeeping units and wider distribution. Jane Hertzmark Hudis, group president at Estée Lauder Cos. Inc., said the second capsule contains 30 SKUs, or double the SKUs originally released. Also, production will triple with distribution rising to 1,200 doors, from 450 doors last year. The products will be on sale in-store and online at Selfridges, Harrods, Harvey Nichols, Brown Thomas, the Victoria Beckham store on Dover Street, Fenwick Newcastle (in-store only), and Net-a-porter’s U.K. site. ...  More

"Victoria Beckham, Estée Lauder Expand Partnership", Women’s Wear Daily, February 09, 2017

Companies, Organizations  

Procter & Gamble Plans To Open R&D Center In Brazil

Procter & Gamble plans to open a research and development facility in Brazil in March 2017. According to the company, the planned consumer technology innovation center will focus on creating and adding ideas and sustainability to products, packaging, and manufacturing processes. P&G said the facility will be based at the company’s former administrative building in the town of Louveira, in Sao Paulo state.

"P&G launches tech innovation center in Brazil", zdnet , February 17, 2017

Revlon Names Linda Wells Chief Creative Officer

Beauty brand Revlon, Inc. said it has appointed Linda Wells as its chief creative officer. Her job description includes managing the “look and feel” of the company’s brands across all consumer contacts, such as advertising, product innovation, and packaging. Wells will work closely with the company’s marketing, product development, and research & development teams, and support Revlon’s strategic growth priorities for the brands.

"Revlon Announces Linda Wells to Join Company as Chief Creative Officer", Revlon, February 09, 2017

Marketing & Advertising  

P&G Malaysia Plans Adopting MRC Viewability Standards For Digital Advertising

P&G Malaysia is adopting the US-based Media Rating Council's viewability standards for digital media. Also, the company is reviewing agency contracts in view of parent company Procter & Gamble's call for improved transparency rules in digital advertising. According to Nadiah Syed Nahar, P&G Malaysia's communications and government relations manager, the company will adopt the standards despite mixed reactions from local marketers and agencies.

"P&G Malaysia Backs MRC Viewability Standards", The Star Online, February 13, 2017

Revlon Hires Reinforcements For Social Media Influencer Team

Beauty brand Revlon is expanding its team of social media influencers, including Gigi Gorgeous, who has 2.2 million Instagram followers; Kandee Johnson, with 1.5 million followers; and Sabrina Carpenter, with 10.7 million followers. With each influencer having a different audience, Revlon hopes the expanded team will help broaden its social media reach.

"Revlon Adds Disney Star, YouTube Masters to Influencer Program", Women’s Wear Daily, February 08, 2017

Products & Brands  

China Bans More Beauty Products From South Korea

China has banned more beauty care products from South Korea. In January 2017, China blocked the import of 19 cosmetics products from South Korea, citing “sanitary issues and other concerns.” Market observers, however, believe China’s action was in retaliation for South Korea’s installation of the Terminal High Altitude Area Defense antiballistic missile system. Many of the products on the embargo list are made by smaller cosmetics brands, such as Iaso, Ottie, and Aekyung.

"China Increases Its Ban of South Korean Beauty Brands", Women’s Wear Daily, February 15, 2017

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