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Revlon's New CEO To Set Out Plans For Turnaround

Former Colgate-Palmolive executive Fabian Garcia, the new Revlon CEO, will soon lay out his approach to reigniting the company, with management restructuring, bringing outsourced processes back in-house, and returning to China. Investors were not happy when he was unveiled last year. They had hoped Revlon would be sold after years of failure by successive CEOs to turn the company around. Last fall, Revlon acquired Elizabeth Arden for US$420 million, adding fragrances and skincare products to the Revlon portfolio dominated by color cosmetics, and expanding its geographic reach. With combined annual sales of around $US3 billion, its debt burden is heavy, having borrowed $US2.6bn for the acquisition and to refinance the combined company’s ...  More

"New chief ­Fabian Garcia vows to revitalise Revlon", The Australian, January 12, 2017

L’Oreal’s Smart Brush Demonstrates Internet Of Things Application For The Beauty Industry

L’Oreal’s smart brush, unveiled at CES 2017, is just one of a number of products responding to opportunities provided by the Internet of Things within the consumer products industry, including Beauty. Smart devices are allowing brands to brands to become more involved in consumers’ daily routines. The smart brush is being sold at around $200, and only time will tell if consumers regard that as a price worth paying for the benefits it provides – better and more personalized information, performance monitoring and suggestions for improvements, as well as tips and recommendations. These aren’t necessary attributes for a hairbrush or toothbrush, but they will make life a bit easier for consumers, and brands can become better connected to ...  More

"How the beauty industry is embracing the Internet of Things", Econsultancy, January 11, 2017

Amorepacific Joins Alshaya Group To Expand Middle East Operations

South Korean cosmetics company Amorepacific Group partnered with local retailer Alshaya Group to expand its business operations in the Middle East. With the Middle Eastern cosmetics market forecast to expand at a CAGR of 15 percent from $18 billion in 2015 to $36 billion in 2020, Amorepacific plans to open its first Etude House store in Dubai in the second half of 2017. Amorepacific has invested years in developing “regional expertise” in the Middle East by appointing regional experts, called Hyecho, to major urban areas in the region, such as Dubai, Abu Dhabi, and Teheran.

"Amorepacific Group Expands to Middle East Market", Amorepacific, January 11, 2017

L'Oreal Buys Skincare Brands From Valeant

L'Oreal SA has agreed to acquire the skincare brands CeraVe, AcneFree, and Ambi from Valeant Pharmaceuticals International Inc. Worth more than $1.3 billion in cash, the deal covers the brands, which account for $168 million in combined annual revenue. Aside from supporting L'Oreal's fastest-growing businesses, the acquisition of Valeant's skincare brands is also expected to help the company expand its US operations.

"L'Oreal's Pricey Problem Solvers", Bloomberg Gadfly, January 10, 2017

New Skin Nourishment Range From Burt's Bees With Royal Jelly

The Burt’s Bees natural skincare brand is introducing a new Skin Nourishment range for the face, containing vitamins, amino acids, antioxidants, and minerals. The range also contains royal jelly, which is produced by honeybees to feed the queen, and cleanses, hydrates and softens the skin. The products will be available in the natural grocery, drug, gift and specialty store channels as well as select mass retailers, including Target and Walmart. [ Image credit: © Cadalpe ]

"Burt’s Bees Debuts Royal Jelly Skin Care", Happi, January 10, 2017

L'Oréal To Buy Three Skincare Brands From Valeant

L'Oréal is continuing its run of acquisitions into 2017, signing an agreement to acquire three US-based skincare brands from Valeant for US$1.3 billion. Founded in 20015, CeraVe is a fast-growing skincare brand that offers skin cleansers, moisturizers, sunscreens, and baby products through drug stores, mass and beauty retailers, as well as online. AcneFree offers over-the-counter treatments for acne. Ambi’s skincare products treat dark spots and brighten skin. Combined sales are some US$170 million. L'Oréal USA says that the three brands are founded on relationships with health professionals and will nearly double sales for the Active Cosmetics Division. [ Image credit: © Sandro Hyams ]

"L'Oreal signs agreement with Valeant to acquire CeraVe and two other brands", L'Oréal, January 10, 2017

Chinese Consumers Are Adapting Priorities As China Changes

In an interview, Delon Wang, Manager of Asia Pacific Trends at Mintel, warned that the rapid growth seen in China’s consumer goods industry might slow as economic growth decelerates and the population adapts priorities to the new China, focusing for example on buzzwords like ‘ancient’ and ‘old’. Mintel’s Global New Products Database indicates that product claims including the word "ancient” on packaging grew 56% in the first half of 2016 within China’s beauty and personal care and food and drink and categories. Wang said that consumers are demanding authenticity, and they are increasingly concerned about health and the environment. Value remains another key attribute for consumers. More consumers are also looking at opportunities to be ...  More

"China’s cosmetics and consumer trends in 2017 part I: A change of pace", Cosmetics Design, January 10, 2017

Coty Partners With Online Social Selling Platform Younique

Coty Inc. said it has partnered with Younique, an online peer-to-peer social selling platform focused on the beauty market. As part of the agreement between the companies, Coty plans to purchase a 60-percent stake in Younique, with the online company's founders holding on to the remaining 40 percent. Also, Younique founder and CEO Derek Maxfield and chief visionary officer Melanie Huscroft will stay on in their leadership roles.

"Coty to Enter Into Partnership With Younique, a Leading Online Peer-to-Peer Social Selling Platform in Beauty", Coty, January 10, 2017

Shiseido Americas Names Papazian GM Of Laura Mercier Business

Shiseido Americas Corporation said it has named Alexandra Papazian as general manager of it Laura Mercier business. Effective March 1, 2017, Papazian will be based in New York and will be responsible for creating and implementing the overall strategy for the business in the US and overseas markets. She will also manage the brand's expanded marketing efforts, product development, digital marketing, and overseas expansion.

"Adding Multimedia Shiseido Americas Announces Appointment of Alexandra Papazian as General Manager of Laura Mercier", Business Wire, January 10, 2017

Beauty Brands Find Risk and Reward In Selling At Sephora

Sephora now has more than 2,300 stores worldwide and some beauty brands are increasingly finding the store challenging to deal with. The store, which is owned by LVMH Moët Hennessy Louis Vuitton SE, seems to favor LVMH brands, and also has a growing line of private label products that can give it an advantage. An assessment by The Wall Street Journal found that in the makeup area of a Sephora store, LVMH’s beauty brands can occupy nearly half of the shelf space, even though they have only 15 beauty brands compared with over 200 the retailer typically carries. Beauty brands are responding by trying to secure alternate outlets. Estée Lauder has promoted its own website as well as its MAC Cosmetics stores, while L’Oréal has opened stores for
...  More

"As Sephora Adds Products, Rivalry Heats Up at Its Stores", Wall Street Journal, January 08, 2017

Shiseido Eyes Women Occupying 40 Percent Of Management Positions By 2020

Japanese cosmetics company Shiseido said it aims to have 40 percent of its management positions filled by women by 2020. In January 2017, the company has achieved its 30-percent objective. In Japan, the government wants 30 percent of leadership positions to be filled by women by 2020. [ Image credit: © Shiseido ]

"Japan's Shiseido aims for 40% female management by 2020", Nikkei, January 06, 2017

2017: The Year Of The Brand Chatbot?

2017 could the year of the chatbots for brands looking to automate consumer engagement. They reside within Messenger Services, like Skype and Facebook Messenger, as well as internal messenger services, like HipChat. They are becoming increasingly sophisticated with more user functionality, and as artificial intelligence becomes better understood, chatbots will be able to do even more, with development moving from what the bot builders believe consumers want to a machine-learned reflection of what they really want. Chatbots will proliferate and become an essential element of any integrated marketing campaign, supporting highly targeted campaigns delivered in the environment in which the consumer spends the majority of their online time. [ ...  More

"What, Why and How: Chatbots for Brands", The Drum, January 06, 2017

Mass And Premium Continue To Drive Growth In Color Cosmetics

According to Euromonitor International, the color cosmetics market was worth US$57 billion globally in 2015, driven by growing incomes for women in growth markets like India and China. Nearly two-thirds of the market (64%) was mass products in which consumers came from across the income spectrum, with some consumers limited to the mass market through income constraints and others choosing mass options over premium, with a new wave of mass “fast fashion” cosmetics brands that align with trends and rely on high volumes. Premium continues to grow faster than mass, and Euromonitor expects to see a CAGR for the premium segment of 4% over the next five years, versus 3% for mass. It also expects North America to be the first majority-premium ...  More

"Reinventing Colour Cosmetics through Novel Growth Concepts", Euromonitor International, January 05, 2017

Unilever's Premium Skincare Play Could Improve Margins And Valuation

Industry analysts Trefis believes that Unilever’s move into premium skincare, through a number of acquisitions, will help the company improve its EBITDA margins from a relatively low 18 percent to something closer to those generated by industry rivals. Trefis says that Unilever’s margins have been held down by relatively high marketing costs as a percentage of revenues; a reliance on mass, low-margin products; and increasing costs of raw materials, exacerbated by the impact of Brexit on sterling. A higher-margin, more premium-oriented portfolio will help address some of the pressures, supported by expected growth in the premium skin care segment and Unilever’s attack on costs from adoption of Zero Based Budgeting. Trefis believes Unilever ...  More

"Unilever’s Valuation Could Increase By 20% If Its Margins Rise Up to 25%", Trefis, January 05, 2017

Burt’s Bees Extends Product Line Into Functional Foods

Personal care company Burt’s Bees has entered the functional food market with protein shakes targeted at consumers seeking beauty from "the inside out." The company that has specialized for three decades in selling natural lip and skincare products has developed three protein shakes – Daily Protein, Protein +Gut Health with Probiotics, and Protein + Healthy Radiance with Antioxidant Vitamins A, C & E – that provide 15 grams of protein per serving from peas, rice, flaxseeds, sunflower seeds, and oats. General Manager Jim Geikie said the move into functional foods “is a natural extension for us.” The shakes range in price from $29.99 to $39.99. Each contains 16-18 servings per tub. [ Image credit: ©  Burt's Bees  ]

"Burt's Bees Enters New Category with Plant-Based Protein Shakes", News release, Burt's Bees, January 02, 2017

Marketing & Advertising  

Revlon Names Gwen Stefani As Brand Ambassador

Revlon announced the appointment of celebrity Gwen Stefani as its latest brand ambassador. With the brand planning to feature Stefani in various digital-first campaigns, the pop singer will appear in Revlon’s Choose Love campaign, which will run on broadcast, digital, and social media. Also, the brand’s designed-for-mobile website offers behind-the-scenes looks and content from the celebrity’s campaigns. Content will also be available on Facebook, Twitter, Instagram, YouTube, and Snapchat.

"Revlon will Feature New Brand Ambassador Gwen Stefani in Digital Content", Mobile Marketer, January 04, 2017

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