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Beiersdorf France Names New Supply Chain Manager

Beiersdorf France appointed Flore Maynard as the company’s new supply chain manager. Maynard comes to the cosmetics company with lots of significant achievements in the supply chain field. He has been a supply chain analyst at Lancome, managed Kiehl’s supply chain division in the US, and was a supply chain director for Biotherm and Helena Rubinstein in France.

"Beiersdorf France Appoints New Head Of Logistics In Management Shake-Up", European Supermarket Magazine, June 23, 2016

ModiFace Launches Beauty Advisor Bot For Facebook Messenger

Technology firm ModiFace launched a beauty advisor bot for Facebook Messenger. Offering a hint of what the future of beauty shopping looks like, the bot is programmed to help shoppers choose lipsticks by brand, color, or shade name from a lineup of 20,000 products. Designed to direct customers to where they can buy their favorite lipstick, the beauty advisor bot answers most questions related to lipstick options. ModiFace sees lipsticks as a test platform for the bot technology and sees more complex applications for the technology in the future.

"ModiFace Launches Facebook Bot for Beauty Customer Service", Women's Wear Daily, June 22, 2016

Consumer Interest In Natural Formulations Could Save US Facial Skincare Market, Mintel Says

Consumer interest in natural formulations could help revive the facial skincare and anti-aging market in the US, which saw sales decline in 2015 after years of slow but steady growth, according to Mintel. Data from the market research firm’s report, Global Beauty and Personal Care Trend Gastronomia, revealed 14 percent of consumers agree that pollution affects the appearance of their skin. This leads to consumer interest in products that have milder, more natural formulations and shield them against pollution. Also, consumers agree that lifestyle plays an important role in their skin’s appearance, with 44 percent saying hydration and 36 percent saying diet affect the skin.

"Interest in natural formulations drives struggling US facial skincare and anti-aging market", Mintel, June 20, 2016

Head & Shoulders Enlists South Korean Singer Dara As Brand Ambassador

Procter & Gamble's Head & Shoulders haircare brand named singer Dara, a member of the South Korean girl group 2NE1, as brand ambassador in the region. As part of a campaign for the brand, Dara will visit Bangkok to promote the shampoo brand on June 24, 2016. Dara is famous for her unique hairstyles; however, she appears with a beautiful silky hair in her advertisement for the brand.

"2NE1's Dara Is The Newest Head & Shoulders Girl", KpopStarz, June 17, 2016

Lush Relies On Word-Of-Mouth Marketing To Fuel Growth

Lush Cosmetics does not advertise on traditional media but instead relies on word-of-mouth marketing. In order to grow into a large beauty retail company, Lush Cosmetics has implemented a content strategy using non-traditional methods using brand values and identity, reinforced by the company's dedication to its ethical principles, such as minimal packaging and protests against animal testing. Also, the company is known for its unique and interesting copywriting, using flowery and humorous language to describe its products.

"How Lush Cosmetics uses word-of-mouth marketing", Econsultancy, June 15, 2016

 
Companies, Organizations  

Lush Cosmetics Offers Free Beauty Care And Fitness Sessions

Lush Cosmetics said it plans to host beauty care and fitness sessions in its Oxford Street store. According to the beauty brand, it has partnered with HulaFit and Psycle to offer various fun workouts on Wednesday afternoons and evenings in June 2016. Free to participate, the sessions will include hula-hooping and a HIIT workout class.

"Lush Cosmetics unveils beauty care and fitness sessions", Event Magazine , June 10, 2016

Kao Receives Japanese Government Recognition For IT Innovations

Kao Corporation said it has been selected by Japan's Ministry of Economy, Trade and Industry and by the Tokyo Stock Exchange as a Competitive IT Strategy Company. Recognizing Kao's efforts to leverage IT to further its global expansion efforts, the award also highlights the company's implementation of a global cash management system designed to optimize investment efficiency. Also, Kao has established a system for applying its data analysis expertise to big data collected by retail partners.

"Kao Recognized as '2016 Competitive IT Strategy Company'", Kao, June 10, 2016

Kao Starts Using FSC-Certified Corrugated Carton, The First In Japan To Do So

Kao Group said it has started using Forest Stewardship Council-certified corrugated cartons for packaging. With the company starting to purchase FSC corrugated cartons in March 2016, Kao aims to have about 50 percent of corrugated cartons it is using certified by the organization. Kao Environment Statement seeks to purchase only recycled paper or sustainably sourced paper and pulp for use in consumer products, packaging, and office paper. Also, when the company uses virgin pulp, Kao pledges to zero deforestation at the source.

"Kao is the first company in Japan to Use FSC®-Certified (Forest Certification) Corrugated Carton", Kao Corp., June 03, 2016

Legal, Legislation, Regulation, Policy  

Talc Lawsuits Fail To Tarnish Johnson & Johnson's Reputation Among Millennials

Johnson & Johnson has maintained its good reputation among millennials despite the bad publicity arising form high-profile cases over its talc-based products, according to market research firm Reputation Institute. With other cases likely to end up in court in several states, and with more than $120 million in damages already awarded to complainants, Johnson & Johnson remains a favorite of the age group. Results of the online survey, which collected ratings from more than 83,000 respondents, showed the company ranked number 3 among millennials, after Samsung and Nike.

"Reputation Institute: Talc lawsuits not hurting J&J's image with millennials", PRWeek, June 14, 2016

Marketing & Advertising  

Estee Lauder Appoints Israel Assa To SVP And General Manager For Business Operations Of Travel Retail Worldwide

Effective on July 1, 2016, Israel Assa assumes the role of senior vice president and general manager for business operations, travel retail worldwide, at The Estee Lauder. Newly created by the company, the post, which will be based in Switzerland, will have Assa overseeing the company’s three travel retail organizations. He will report to Olivier Bottrie, president of Travel Retail Worldwide.

"Israel Assa promoted to key new travel retail leadership role at The Estée Lauder Companies", The Moodie Davitt Report , June 20, 2016

L'Oreal Paris Launches Interactive Outdoor Campaign For L'Oreal Paris SUV Mist

L’Oreal Paris Singapore launched an interactive outdoor advertising featuring brand ambassador and local celebrity Rui En to promote the relaunch of the L’Oreal Paris UV Mist. Created in partnership with Mediacorp OOH Media, the “Have Fun in the Sun with Rui En” campaign includes a six-sheet outdoor panel at the bus stop in front of Midpoint Orchard. When the panel detects people nearby, the interactive poster is activated with Rui En appearing and promoting the product.

"L’Oreal Paris Singapore employs star power", Marketing-Interactive.com, June 20, 2016

Olay Selects Jesinta Campbell As New Face Of Total Effects Line Of Skincare Products

Olay signed Australian fashion model Jesinta Campbell as brand ambassador for its Total Effects line of skincare products. Olay will launch a campaign featuring Campbell in July 2016. Campbell, a former Miss Universe Australia title holder, has undergone a style and image change in recent years.

"Jesinta Campbell is the new face of Olay", Sunday World, June 16, 2016

Press Release  

Johnson & Johnson Announces Retirement Of VP Of Investor Relations

Johnson & Johnson announced Vice President of Investor Relations Louise Mehrotra will retire in January 2017. Mehrotra, who joined the company in 1980, has managed Johnson & Johnson’s Investor Relations for more than 10 years. Joseph Wolk, former VP, Group Finance for Johnson & Johnson’s Pharmaceuticals Group, will succeed Mehrotra effective August 1, 2016.

"Johnson & Johnson Announces Retirement of Louise Mehrotra and Appointment of Joseph Wolk as Vice President of Investor Relations", Johnson & Johnson, June 22, 2016

Beiersdorf Says 18 Percent Of 2015 Sales Came From Sustainably Made Products

Beiersdorf said 18 percent of its sales in 2015 came from products with significantly reduced impact on the environment. Data from the company's Sustainability Review 2015 showed Beiersdorf aims to continue offering high-quality, safe, and reliable products made from materials from environment-friendly sources. Based on the company's sustainability targets for 2020, Beiersdorf seeks to reduce carbon dioxide emission by 30 percent.

"Sustainability Review 2015", Beiersdorf, June 07, 2016

Products & Brands  

Unilever Pledges Gender-Stereotype-Free Advertising

Unilever said it plans to stop using advertising that includes sexist stereotypes, after research by the company revealed only 2 percent of its advertisements depict intelligent women. With a yearly ad spend of €8 billion, the world’s second-largest advertiser will launch a global strategy designed to free its advertising from such stereotypes and remove obsolete gender portrayals. Results of the company’s research showed 40 percent of women respondents said they do not identify at all with the women featured in advertising.

"Unilever vows to drop sexist stereotypes from its ads", Guardian , June 22, 2016

Revlon Buys Elizabeth Arden For $870 Million

Revlon, Inc. agreed to acquire Elizabeth Arden, Inc. in a deal valued at about $870 million. Under the terms of the purchase deal, Revlon will buy all outstanding shares of Elizabeth Arden for $14 per share in cash. According to the companies, the merger would bring about several strategic benefits, including expanded category mix, channel diversification, and broader geographic footprint.

"Revlon to Acquire Elizabeth Arden for $14.00 Per Share in All-Cash Transaction", Revlon, June 16, 2016

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